We’re here to make great design accessible and delightful for everyone

We believe anyone can make their business, side hustle, or passion project look beautiful — even if they’re not a designer. As an AI-powered graphic design company, we’re automating design processes without taking away the creativity, vision, and fun that goes into building a brand identity.

Our story

Dawson Whitfield spent over a decade designing hundreds of logos for clients, but grew tired of the back-and-forth changes required to finalize a design. Knowing that millions of people start a business every year, he launched Looka (formerly Logojoy) in November 2016 to empower anyone to get great design quickly, at a price they could afford.

Dawson turned to machine learning to streamline the design process, working with CTO Andrew B. Martin to expand the technology. Since launching, the logo maker has served more than 5 million people in 188 countries, generating over 10 billion custom logos and helping thousands of businesses get the branding assets they need to succeed.

Meet the founder

Dawson Whitfield, CEO

Dawson launched Looka (formerly Logojoy) in 2016, after a decade of working as a designer. He’s responsible for leading the company’s growth and executing its vision of using technology to enable businesses to tell their stories authentically through accessible branding.

Meet the team