Logojoy has rebranded to Looka! Learn more about our new name and look


We’re here to make great design accessible and delightful for everyone

We believe anyone can make their business, side hustle, or passion project look beautiful — even if they’re not a designer. As an AI-powered graphic design company, we’re automating design processes without taking away the creativity, vision, and fun that goes into building a brand identity.

Our story

Dawson Whitfield spent over a decade designing hundreds of logos for clients, but grew tired of the back-and-forth changes required to finalize a design. Knowing that millions of people start a business every year, he launched Looka (formerly Logojoy) in November 2016 to empower anyone to get great design quickly, at a price they could afford.

Dawson turned to machine learning to streamline the design process, and brought on co-founder Rares Crisan to expand the technology. Since launching, the platform has served more than 5 million people in 188 countries, generating over 10 billion custom logos and helping thousands of businesses get the branding assets they need to succeed.

Meet the founders

Dawson Whitfield, CEO

Dawson launched Looka (formerly Logojoy) in 2016, after a decade of working as a designer. He’s responsible for the leading the company’s growth and executing its vision of using technology to enable businesses to tell their stories authentically through accessible branding.

Rares Crisan, CTO

Rares is responsible for overseeing Looka’s technology initiatives, strategy, and project planning. He has a BScH in BioMedical Computing and is a graduate of the Peter A. Allard Faculty of Law, so naturally he works in the design space now.

Meet the team

Cameron Monagle


Erin Letson

Content Lead

Kiah Quirion

Customer Success Manager

Andrew Martin

Data Scientist

Stephanie Metcalfe

Office Manager

Mike Bell


Elijah-Blue Vieau

SEO Manager

Melisse Watson

Customer Success Manager

Will Chowattanakul

Software Engineer

Mahsa Rahimi

Data Scientist

Chanelle Hartwig

Customer Success Manager

Michael Irvine

Head of Marketing

Kaejon Misuraca


Cassandra King

Content Marketer

Cam Sloan


Emma Hunt

Head of Talent

Matthew Sison

Paid Acquisition Manager

Adrian Norville

Product Management Lead

Kris Davis

Customer Success Manager

Heather Pierce


Jake Deichert


Ysabel Enverga


Yazan Medanat

Software Engineering Lead

Reza Fazeli

Data Scientist

Kim Lavia

Content Marketer

Andre Neves

Customer Success Manager

Jose Bento

Senior UI/UX Designer

Felicia Cusi

Head of Customer Success

Hanna Kim

Product Operations

Sarah Zia

Talent Coordinator

Ryan McCormack

Data Engineer

Lauren Greenway



Join a company that’s passionate about design and technology.

Learn more


Questions about using Looka? Our support team is here to help.

Learn more


Find press releases and media coverage about Looka.

Learn more

We’re located in the heart of Toronto, Canada

116 Spadina Ave, Toronto, ON M5V 2K6

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.