l

10 Famous Square Logos + Tips to Inspire Your Design

Shapes convey a lot of meaning in graphic design and can trigger emotional reactions based on our associations with things in the real world. Shapes don’t just change how a logo looks, but also how it is perceived.

Square logos are a popular choice among many famous brands. If you’re thinking of using a square logo, then you need to understand the message it communicates.

Squares are strongly associated with stability and structure. Where circular shapes are found in nature, squares are more often found in human-made structures. Squares are the building blocks of society, and we interact with them every day. They provide frameworks and a sense of organization. In a logo, squares express reliability and authority. Companies that use square logos are seen as well-established, professional, and secure. The sharp corners and strong edges make a bolder statement than other options like circles.

Check out these famous square logos

We’ve analyzed some of the most popular examples of square logos out there so you can understand the impressions they make, and find some inspiration for your own!

1. BBC

The U.K.’s broadcasting center has one of the most recognizable square logo examples. When the network’s logo first launched, it was comprised of multiple circular iterations to differentiate between channels (BBC Education, BBC News, etc.). In the 1980s, the decision was made to modernize the branding. The box lettering was contained in squares and became the new logo.

BBC logo in squares

Why it works:

The simple, strong square shapes have truly stood the test of time. The BBC square logo is a fantastic example of how simplifying your branding can leave you with the most impactful, core elements. It’s also easier to recognize and print on merchandise both on and offline.

2. American Express

American Express has the perfect example of a square logo. As a financial organization, the company needs to communicate security and trustworthiness. Their simple blue design with sans serif text has changed very little since its inception. These elements are designed to express the company’s personality perfectly— including the flashy gradient, which enhances the opulence that Amex has always conveyed.

Amex square logo

Why it works:

The American Express logo uses three solid elements. The square contains and secures the logo. The color blue is widely associated with responsibility and reliability. Finally, the bold, slab font is assertive and gives the impression of strength and fortitude. In unison, the logo conveys the perfect message for a banking corporation.

3. Gap

Gap’s square logo design is so iconic that when the company tried to make a change in 2010, there was a massive public outcry. The new version was scrapped after just one week! Even after Gap changed its logo again in 2016, most people still associate the brand with its classic blue square.

gap logo

Why it works:

Similarly to American Express, Gap has all the elements of a robust and impactful logo. Gap’s decision to use a serif font establishes the ethos of tradition, age, and establishment. As a long-standing retailer, this matches their brand personality perfectly. It’s also interesting to note that the newest Gap logo — an inversion of the original square — still heavily relies on the Spire typeface, something fans of the brand were disappointed to see go in the rebrand attempt.

4. Lego

Who hasn’t played with Lego? Another long-established household name (it was founded in 1932!), the company added a yellow square to its logo in the 1950s. It wasn’t until the 60s that the logo we now know and love started to take shape (…get it?). The red, yellow, and white brand is universally recognizable and serves as a more playful square logo inspiration.

lego square logo

Why it works:

The Lego logo works so well because it retains the feel of security and reliability with its geometry, while still appearing playful enough to appeal to children. The bright colors and rounded font are especially captivating for young eyes, while the associations that come with a square logo immediately reassure parents.

5. Microsoft

The current Microsoft logo is a relatively new creation. Before 2012, the company used a simple, black-and-white wordmark logo. It used boxy fonts since the 1980s, with relatively little change. Today, the new symbol-based design can be recognized worldwide without the company name. This level of recognition is the mark of a truly successful square logo.

mircrosoft logo

Why it works:

Although the logo is simple, it packs a punch symbolically. The four colored squares denote the branches of Microsoft’s business; blue for Windows, red for Office, green for Xbox, and yellow for Bing. Each color was specifically chosen to represent the personality of the department. This clever design tactic, alongside the symbolic use of squares, is the perfect example of a clean, simple logo that has considerable depth.

6. Domino’s

The Domino’s logo hasn’t changed much since its creation in the 1960s. The three domino dots were created to represent the three locations that existed. The pizza company’s initial plan was to add more dots as new venues opened, but, as you can imagine, that would make for a lot of dots! Except for a small flip, the logo didn’t change again until 2012. Today, it’s a simple wordmark with the square dominos symbol nearby— sometimes above it, sometimes beside it.

domino's pizza logo symbol

Why it works:

Domino’s is a fantastic representation of how consistent branding can make or break a company. Whether it’s on cars, pizza boxes, or flyers, the red and blue square symbol is instantly recognizable. The orientation or scale of the logo doesn’t matter; it will always be related to the beloved pizza franchise.  Domino’s is now such a well-known brand that it doesn’t need to include the word ‘pizza’ anymore. This fact shows the success of their branding strategies throughout the years.

7. Uniqlo

When the Uniqlo logo was first developed, it was based on a mistake. The brand was meant to be called “Uni-Clo” – an abbreviation of “Unique Clothing.” However, a typo on the company registration form meant a permanent name change. The logo itself heavily relies on the name and is inspired by the store’s home country, Japan. Initially, it used a dark, wine-red color and solely English letters, but an update in 2006 changed the hue and added a Japanese-alphabet version. It was with this branding that Uniqlo found international success.

uniqlo square logo

Why it works:

Reliability is a key factor for an international company. The strength associated with squares helps communicate this sense of establishment and trust. The logo also expresses its origins using color— the red and white scheme is identical to that of the Japanese flag. Red is also seen as a dominant color, which is known to inspire a powerful, passionate psychological response.

Plus, the choice to add a Japanese-language version only solidified the eastern feel of the design. Finally, the overall design is incredibly similar to the modern-day seal, used in Japan to mark official documents. This style choice only furthers the Japanese aesthetic of the brand.

8. MTV

The MTV logo is a fantastic example of using squares to influence design without actually including the shape. MTV’s boxy font has been a staple in the logo since its conception in 1980. The thriving graffiti culture of the time inspired the designers, who used the look to establish the channel as a hip and on-trend network. The other unique factor is the lack of a set color scheme. Whether in black-or-white or seasonal hues, the square logo is recognizable all year round.

Why it works:

MTV is still able to communicate the strength and stability associated with squares, without the element of constriction that comes with surrounding it in a box. With this design choice, they have captured the freedom of their young audience while retaining their strength and authority as a brand. Their use of shape is so powerful that the brand doesn’t even need color to make a splash.

9. 7 Eleven

7 Eleven is a perfect proprietor for a square logo. Known all over the world as a reliable convenience store, 7-Eleven’s use of the square suggests dependability and grounding. However, the logo has other significant factors. The lowercase ‘n’ was an intentional choice, as the designers decided it would be friendlier to end on the curved lowercase option than go with all-caps.

Why it works:

7-Eleven’s logo plays with our emotional responses. The logo draws attention with the square, but then purposefully includes softer elements like the rounded edges and lowercase n. The unusual choice to use a lowercase ‘n’ changes the overall tone of the logo. It also provides an interesting talking point that increases word-of-mouth marketing for the company.

10. T Mobile

Designing a square logo doesn’t have to mean taking a wordmark or monogram and putting it inside a box. In fact, more out of the box thinking can be more impactful. T Mobile is a fantastic example of more obscure square designs. The main logo element is the traditional serif font wordmark. What would have been an archaic-looking design is modernized by the addition of five small squares. These squares serve a purpose, connecting the start and end of the words, emphasizing the element of “connectivity” essential to a telecommunications brand.

Why it works:

The square logo design still communicates trust, but without the constriction of a square container. As the wordmark isn’t contained, it communicates the freedom closely associated with mobile networks. The logo is so impactful that it’s recognizable from the “T” (and two squares) alone. The magenta color has become a defining factor of the brand; the company has trademarks on the hue to stop others diluting their brand personality.

Ready to make your own square logo?

Tips for designing your  square logo

The above examples provide inspiration for your own square logo design. But, if you’re still struggling to apply them to your own design, we have a few suggestions for you to think about.

Consider your layout

Would your logo work best with a box, an outline, or could you use smaller square shapes within the design? Perhaps you don’t even need to use an actual square, rather, incorporate the elements of a square logo using boxy fonts or symbols.

Wordmark, monogram or none?

Consider the length of your company name and whether you want it as part of your logo. If it’s long, maybe a monogram within a square work better than the full company name. Shorter, more concise logos tend to make a more memorable impression.

square logos made in Looka

Full-color or outline only?

Play with filling the square with a color, or leaving it as an outline to see which you find more impactful. Which option best communicates the message you’re trying to portray? Sometimes an outline can draw attention to what’s inside the square in a more refined way, where a color-filled square is bolder and attention-grabbing.

Consider a symbol

Symbols are incredibly powerful tools when it comes to brand recognition. Many businesses are known better by their logo symbol than by their brand name. Consider Nike, Twitter, Shell, or even Microsoft.

square logos made in looka

Try secondary elements

Squares are sharp and ‘edgy’ and if you’re trying to find a balance, consider using other softer elements of the logo. Consider how 7-Eleven and T-Mobile chose secondary elements to make a more complex brand personality.

Check your competition

Your logo exists in the bigger scope of your industry. Make sure to compare it to your competitors and gauge if it stands out or blends in.


Create a successful square logo with ease

If you want an impactful logo, a square might be the best shape for you to work with! Remember to consider how you’ll incorporate your business name, research your competition, and create a strong color palette.

These tips will help you narrow down your options and develop a clear idea to create a logo that is:

  • Strong
  • Trustworthy
  • Well-Established

If you want to play around with how your logo might look using squares, check out our free logo maker. The design process is quick-and-easy, so you can experiment with your ideas and get a professional quality end-product.

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.