l

12 Fall Color Palettes to Warm Up Your Brand

Ahhh, autumn. The season of mulled wine, pumpkin patches, and day trips on roads lined with vibrant oranges, yellows, and burgundies. It’s the perfect time to find inspiration in the rich jewel tones of the season and use them in your social media posts!

Exploring different color palettes is a great way to generate design ideas. We’ve rounded up our favorite fall color palettes, and included tips on how to use them. We’ll also get into some color theory so you can learn what makes a good palette, and how to choose colors for yourself.

As an added bonus, all hex codes are included from each fall color palette, and listed from top to bottom!

Red fall color palettes

Hex Codes: #8e101c • #9f1006 • #D23736 • #511a1f • #380507

Rich, bold, and often associated with passion and love, red is a beautiful and attention-grabbing color. Brighter reds might come off as alarming, but when used in tandem with deeper shades, this monochromatic palette keeps it clean and polished.

Design Tip: A monochromatic palette is a color scheme comprised of multiple hues from the same color. You’ll often find these palettes in gradient designs!

How to use monochromatic colors

A monochromatic palette is an easy way to separate elements and create visual hierarchy.

When designing with a monochromatic palette:

  • Play with different complementary shades
  • Make text readable by using a light background and dark text, or vice versa
  • Save the stronger hues for secondary items and accents

HEX codes: #250715 • #2f0d33 • #6b2232 • #7a1826 • #bc2034

Another trick to developing fall color palettes is pulling colors beside each other on the color wheel. This is called an analogous palette. In this example, we chose red, and beside it is purple and orange. It’s a fool-proof way to match colors and create an elevated monochromatic feel.

Design Tip: An analogous palette is created by pulling colors that are beside each other on the color wheel.

A simple palette can create very interesting designs. Leveraging different tones and shades of colors in the same family help bring depth to flat illustrations.

Orange fall color palettes

HEX Codes: #132504 • #1f3613 • #ce5f15 • #704020 • #682702

Another way to use orange is to pull in darker hues that bleed into the brown family. These toasty colors pair nicely with darker greens. A muted color is one that is less saturated, less bright, and softer. They tend to be easier to work with when designing.

Design Tip: Using muted colors as a background sets the perfect backsplash for your logo to pop.

In the above example, there is a strong contrast between white and deep green, making it easy to read and eye-catching. The vase gives the pop of vibrant color while keeping it balanced with both colors working together because of their warm tones.

HEX codes: #b52604 • #e24a07 • #ff9136 • #0c4052 • #125066

Oranges and blues are made for each other — this is because they sit opposite each other on the color wheel, making them complementary colors. Here, we’ve pulled a vibrant palette with brilliant oranges and blues.

Just because it’s fall doesn’t mean you have to stick to muted palettes — you can use vivid colors too!

Design Tip: Complementary colors sit across from each other on the wheel, creating a very dynamic and eye-catching combo.

Using complementary colors in design

The Instagram post above is a great demonstration of using complementary colors. With blue as the background, the orange really pops, making it very eye-catching! This is a great trick to use when designing social media posts where an emphasis on a stat is needed.

Yellow fall color palettes

HEX codes: #d17d05 • #f9b419 • #ffdb43 • #f4efe9 • #5b6633

Yellow is fall’s eye-candy! Here we’ve pulled three shades of vibrant yellow and then balanced them out with an off-white beige and a green accent.

Design Tip: When using a bright color like yellow, make sure that the contrast between the text and background is high enough to ensure that the text is easy to read!

Since the yellows are so bold, we suggest using beige as the core color in your designs, and both yellows and green as accents.

HEX codes: #9f630e • #e4ac3b • #f7c946 • #f9e0ca • #ddb79e

Less bold, but still warm and inviting, this palette includes beige with pink undertones to add depth.

Design Tip: While composing a palette, be mindful of the undertones!

Ask yourself if it’s a warm palette or a cool palette. That way, when introducing neutrals (like beige, browns, and greys), you know whether to select warmer or cooler neutrals.

Purple fall color palettes

HEX codes: #391615 • #5e2d3b • #92425f • #eaddd0 • #d2c1b0

Another way to elevate a fall color palette is to bring in some neutral colors. Here, we used beige with undertones of purple and pink to make sure they blend seamlessly with the purples.

Using neutral tones in fall color palettes

Neutral tones are a nice alternative to having a stark white background in social posts and an easy way to make your primary brand color pop! You’ll see tons of food, travel, and fashion Instagram accounts with this aesthetic, making neutrals a popular strategy for social media branding.

Design Tip: Purple can definitely be a fall color! Combining it with neutral tones adds depth to a fall color palette.

HEX codes: #163763 • #eec73f • #d63e16 • #600248 • #380528

This palette is a little more complex, using four different colors. When introducing colors into a palette, you must understand how colors combine. We’ve talked about monochromatic, complementary, and colors that sit next to each other on the color wheel. But in this example, we’ve taken colors that form a square on the color wheel and developed a palette from there.

Design Tip: In a square color harmony, there’s a combination of four colors that are equally spaced out around the wheel.

Using a range of colors in a palette

Don’t be afraid to mix a variety of colors—with more colors that harmonize well together, illustrations become more realistic. When creating a design, there’s opportunity to draw your attention to different elements if you have a lot of information to include!

Green fall color palettes

HEX codes: #D9dad7 • #979f83 • #374f3f • #192e25 • #553b28

We’ve been looking at a lot of warm palettes but we can’t forget the cool, crisp tones of autumn too! Cool tones give a calming effect, especially when mixing muted colors. The faded grey and green in this palette are sophisticated, but the deeper greens and the brown bring in that cozy fall feeling.

Design Tip: When deciding on a palette, think about how different colors and tones can be perceived. Green can be calming and earthy, whereas red can be passionate and bold.

Notice how the colors in the featured logo are used. Using the grey as the main font color creates a visual hierarchy, balancing the logo out with the symbol and slogan in a soft green.

HEX codes: #474c33 • #938a5d • #e1bf86 • #bf642f • #242c31

Instead of the cooler greens and greys in the previous palette, we’ve chosen greens with warmer undertones to pair with the tan and orange. The tan and slate are neutrals that help to mellow out the palette.

Design Tip: You don’t need lots of colors to make a huge impact! Using different hues of two colors help bring depth and give the illusion of a more expansive palette.

Blue fall color palettes

HEX codes: #04203c • #234d74 • #355e84 • #6c92ab • #c8d7e6

As much as we love to keep toasty in the fall, we can’t forget about the more moody tones too. This palette uses crisp hues of blue. When creating a monochromatic palette like this one, use a mix of mid-tone blues as well as lighter and darker shades for contrast.

Design Tip: Don’t shy away from blue when considering different fall color palettes—when everyone else is choosing orange and yellow, blue tones will really stand out!

The wordmark logo example above pairs a dark blue background with a light blue text, expertly using contrast. The mid-tone blues are perfect for accents and decorators.

HEX codes: #693329 • #985144 • #cfd3d7 • #1c4463 • #182e3d

This palette includes warm red-browns to complement the deep blues and striking cool grey. Like a pumpkin spice latte on a rainy day, the browns here add warmth to the fresh blues.

Design Tip: Combining both warm and cool tones can bring depth and contrast to a design.

This social post is an invite to a meetup and uses browns to create an inviting feeling. Blues act as a nice decorative color, but the important details are highlighted in white, making them easy to read.


There are so many ways to create a beautiful color palette! Here are a few we’ve covered:

  • Monochromatic: picking different shades from one color
  • Complementary: picking opposing colors on the color wheel
  • Selecting colors that sit next to each other on the color wheel
  • Selecting colors that form a square on the color wheel

Need more inspiration? Check out our post on logo color combinations to see what colors pair well together.

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.