A little bit 90s, a little bit anime, a lot of pink, and definitely filtered-looking, we blame Tik Tok for this too-cool and totally Instagramable logo style that is trending: the aesthetic logo.
Generally speaking, the word “aesthetic” means “concerning beauty, or, the appreciation of beauty”. So, you could say the term “aesthetic logo” essentially means having a beautiful logo. But a quick google search shows that there are some common elements to this logo look, so let’s dig in.
Elements of an aesthetic logo
These logos give off a laid-back, California-in-the-summer kinda vibe. While there are variations in the look—some are full of attitude, while others are cute and soft— it’s the color palette that really defines an aesthetic logo.
Pick a soft, and earthy color palette
There are a few variations in the aesthetic color palette. Earthy colors are common. Think desert sand to chocolate brown, Tuscan reds, and muted sage greens. These colors create a calming, yet professional effect. Earthy colors are great for consultants, or businesses in the outdoor sector, or wellness space.
Blush tones are everything
Pinks are popular in aesthetic color palettes. From hot flamingo pink to faded baby-doll pink, we’ve seen it all! When putting together your pink color palette, try imagining a sunset. Soft lavender and blue are contrasted by rich warm orange and pink hues. Check out our blogs on color combinations for more color palette ideas!
Design an aesthetic logo now!
Go for a vintage feel
To capture the trendy aesthetic vibe in your brand, take a look at some old-school vintage-style logos. These logos carry a nostalgic feeling with them. They’re a bit rustic, a bit adventurous, and involve visual elements like faded textures, decorated fonts, and elaborate symbols. A perfect way to remember the Tumblr days of yore.
Add a kawaii character
Cartoon style icons and symbols are a common theme in aesthetic logos. If your brand has a mascot, take advantage of this logo style by playing up their character and bringing it to life in your logo. Achieving the aesthetic look is all about creating a cool-yet-calm effect. Pair a kawaii logo character with some quirky font in Looka, and opt for a soft rose-toned palette for the ultimate aesthetic logo!
Perfectly imperfect, wabi-sabi leans towards the cuter side of aesthetic logos. Using crooked and uneven hand-lettered font can create a friendly and inviting atmosphere for a brand identity.
When to use an aesthetic logo
Aesthetic style logos do really well on popular social media channels like Instagram and Pinterest. If you own a business that is active on social media, hopping on the aesthetic train might not be a bad idea to increase your shareability.
This logo style works really well on branded packaging because it has so much character. With an aesthetic logo style, you can really bring to life your brand’s packaging and unboxing experience. Pair your logo with layers of tinted tissue paper, or a Kawaii sticker of your logo. Any add-ons you can include in your packaging will go a long way for encouraging customers to share your products on social media!