23 Most Popular Sans Serif Fonts in 2024 for Your Logo and Brand

Simple. Clean. Powerful. Sans serif fonts are the most common and most versatile of the main types of fonts. In the digital world sans serif fonts are the font of choice for thousands of brands globally, thanks to their clarity, legibility, and simplicity. In fact, around 90% of all internet users read content written in sans serif fonts.

Take these famous sans serif logos for example!

Most notably in this list, Google went through a logo redesign, converting from serif fonts to sans serifs, reflecting the modern and innovative work that the company does.

What is a sans serif font?

Sans serif fonts are any font that doesn’t have little dashes at the end of each letter (like Times New Roman, which does).

Etymologically, the word serif comes from old dutch for “dash” or “line”, and sans is French for “without”. What do you get when you put them together? A font without dashes on it!

Sans Serif vs Serif: Serif fonts are essentially fonts with little curves or dashes on the tails and stems of each letter. Sans serif fonts are the opposite and tend to look more futuristic and modern.

serif and sans serif font comparison

Is it easier to read serif or sans serif?

The simple answer is, it depends on the context. For long-form text, some researchers believe serif fonts improve legibility, but others have found no major difference. For display text like billboards or logos, design has until recently favored sans serif fonts. However, we are seeing a resurgence in serif font logos to counter sans serifs’ domination of font trends in recent years.

Ultimately, if you’re unsure which to use, stick to the following guidelines when using sans serif typefaces:

  • Sans serif fonts are known for their clarity and legibility. Use them whenever you want to share information easily, in a clear and direct way
  • Don’t use bold or heavy sans serifs for longer body text. Instead, opt for thinner weights
  • Consider your industry. Sans serif fonts are super versatile and they work for a range of brand identity styles. Industries like tech, sports, consulting, fashion, automobiles, and manufacturing are usually great for sans serifs.

Sans serifs are ideal for minimalist logos, think Airbnb’s modern sans serif logo. But if you’re looking for something a little more traditional and personal, you might want to consider a serif or script font. Alternatively, you can try different features and glyph styles in existing sans serifs, since many font families come with alternate characters to spice things up!

25 of the best sans serif fonts

1. Helvetica now

Helvetica now

Helvetica might be widely considered one of the best sans serif fonts around.

Popular, powerful, pleasing to the eye, there is a reason brands from Microsoft to Jeep have used Helvetica, or some variant of it, in their logo and branding for years. With the release of Helvetica Now in 2019, Monotype cemented the legacy of one of the most popular and beautiful sans serif fonts ever made.

2. Proxima Nova

proxima nova sans serif 2021

Proxima Nova is another classic name in the world of sans serifs. It looks beautiful throughout its weight range, making it popular both for logo creators and UX designers alike (if you’ve checked your Spotify account lately, you’ll see it’s the system font they use for all their track and artist titles!)

3. Futura

futura sans serif font 2021

Dating back to 1927, Futura is a stunning typeface with its geometric sans serifs based on modern shapes – particularly the circle. Designed by Paul Renner, Futura is a truly elegant and powerful modern sans serif font family that has transitioned beautifully into the digital era.

Design your sans serif logo now!

4. Public Sans

public sans sans serif font 2021

Robust, utilitarian, all-American, Public Sans was designed for the US Government according to design guidelines that help their websites speak a common visual language.

5. Amore Elegant

Amore Elegant sans serif

Amore Elegant is a beautiful, elegant sans serif font. With its more traditional lines, it almost has the feel of a serif font while actually being sans serif. It’s a delicate typeface that works best with luxury retail goods.

Published in early 2024, Amore Elegant is a visually captivating font we hope to see more creators use this year.

6. VVDS Fifties

VVDS Fifties sans serif font

VVDS Fifties by Vintage Voyage Design Supply is a humanist sans serif font with a grotesque twist. Fifties offers incredible versatility, with sixty styles ranging from bold to thin and italic.

We love the rounded curves and thick block lettering that lends a retro vibe to any branding project. Released in 2023, this is a great vintage font we’re sure to see in many designs this year.

7. 1955

1955 Sans serif

1955 was designed by Alan Smithee Studio as a modern sans serif font. This font is just a little sharper and more playful than your average sans serif. Released in  2023, this font is a great choice for tech companies and professional brands.

8. Laro Soft

Laro Soft sans serif

Released in December of 2022, Laro Soft is a warm rounded sans serif with lots of personality. A great choice for friendly web design, children’s products, and natural beauty brands, Laro Soft lends a kind organic feel to any project.

9. Open Sans

open sans sans serif font 2021

If you’re looking for a versatile font, Open Sans is your go-to. Open Sans is a clean sans serif typeface created by Steve Matteson in 2010. It’s one of the most popular sans serif fonts in use today thanks to its legibility on digital and print platforms alike.

10. Olarwe

Olarwe sans serif font

Olarwe is a modern sans serif font with nine different levels of thickness designed by Ardyanatypes. This is a knock-out headline font when applied in uppercase letters. Great for modern fashion brands, and editorial design, this stylish sans serif font aims to charm.

11. Vilane

vilane sans serif font 2021

Vilane is an elegant and sophisticated sans serif created by Din Studio foundry. It’s a stylish but simple typeface that leaves room to get creative with padding, color trends, and pairings.

12. Code Next

code next sans serif font 2021

Code Next is another beautiful geometric sans serif font, released by fontfabric! It’s a sleek and contemporary sans serif font, designed with a focus on clarity, making it perfect for digital environments. The font’s versatility allows for creative flexibility in designing layouts and websites.

  • Tip on pairing fonts: Want to pair up a sans serif font? You’re in luck! You can generally pair a sans serif with a serif, so long as one is the title or primary display text, and the other is the body text. You can also pair up two sans serifs together in the same way! Be mindful of keeping your logo or title font heavier and your body text thinner, however. If you’re unsure, just check out Google’s font pairing tool to see what fonts go well with your sans serif.

13. Sumblebum

Stumblebum sans serif 2024

Created in 2024, Stumblebum is a distinctive sans serif font that captures attention with its unconventional and whimsical character. Its irregular, slightly off-kilter letters convey a sense of experimentation and playfulness, making it perfect for projects that aim to break from the norm and express creativity, a design trend we expect to see in 2024.

14. Spacia

spacia sans serif font 2021

Ooooh..very space-y. That’s exactly what should have come out of your mouth when you saw Fontastica’s futuristic font family Spacia! With its almost dystopian feel, Spacia is perfect for film branding or podcast cover art!

15. Bequest

bequest sans serif font 2021

Bequest isn’t just a word British people use, it’s also a super dope and totally radical sans serif font released this year by Twinletter foundry!

16. Inter Sans

inter sans sans serif font 2021

On today’s episode of ‘So you thought you could get through a font list without us mentioning Latinotype’ – it’s Inter! Latinotype’s delicious 2017 sans serif font!

17. Innovate

innovate sans serif font 2021

A no-nonsense, modern sans serif font by Nicolassfont, AKA Nikolay Savchuk, a Ukrainian designer is perfect for print media. It offers a classic and traditional feel but with its wide range of font weights, designers can get creative with adding modern touches with bold or thin lines.

18. Extatica

extatica sans serif font 2021

Another spacey, futuristic vibe. Extatica is an eclectic display sans font by Mint Type’s Andriy Konstantynov. The font’s creative edges as seen on its “x” and “t” make it a fun typography for readers to consume.

19. Visby

Sans serif logo

Logo made in Looka

Visby is a popular geometric sans serif that you can find in our logo maker. Looking bold and authoritative in uppercase, and soft and approachable in lowercase, Visby is a great font for consulting brands, recruiters, tech companies, and more!

20. Gilmer Sans

gilmer sans sans serif font 2021

Logo made in Looka

Gilmer Sans is a versatile and modern-looking font family that would be ideal for a marketing agency or clothing company. Gilmer Sans is a durable and robust sans serif by Piotr Łapa. It’s also available in our logo maker!

21. Qanelas Soft

playable sans serif font logo made in looka

Logo made in Looka


Qanelas Soft is a friendly modern sans serif that’s perfect for logos. Think friendly tech, gaming, or streaming company – like the one we designed in Looka then built an entire brand on. This sans serif font is available in Looka!

22. Lato

Lato free sans serif font

Lato is one of the best sans serif fonts online. Available for download on Google Fonts, Lato belongs in the geometric font family and is loved by graphic designers for its simplicity and clarity.

Thanks to its balanced nature, Lato is an excellent font to pair with more elaborate cursive or serif fonts. It offers various weights and italics that are perfect for headlines and brand projects.

23. Meuga

new 2024 sans serif font

Meuga is a powerful sans serif font that stands out with its impactful, large text. It brings a strong character and personality to any design project but since it’s all capital letters, this font is best used for headlines on print or web.

24. Liber

Liber 2024 sans serif font

A contemporary sans serif font distinguished by its visually appealing proportions, Liber is timeless.

The clarity and simplicity of Liber’s design ensure excellent readability, making it an ideal choice for branding, editorial layouts, and UI (user interface) design, where legibility and a clean aesthetic are paramount. Personally, I find Liber the best sans serif font for 2024!

25. Salsiccia

beautiful bubble font 2024

Salsiccia is a playful and quirky sans serif font that brings a lively and friendly vibe to any design project. Its rounded, bubble-like edges and irregular shapes lend it a unique character, making it stand out to readers. Perfect for branding, children’s products, and informal communications, Salsiccia adds a touch of warmth and approachability.

Watch the video below to learn more about choosing the right font for your needs.

Get creative with sans serifs in 2024!

Sans serif fonts are an awesome choice if you want some readability, clarity, and impact. They’re extremely versatile typefaces, and they look great as logos, headlines, or in longer text (as long as they’re thinner!)

If you’re planning on revamping your brand, logo, or typography in 2024, feel free to try out one of the sans serif fonts above, or explore suggested and modern sans serif typefaces in our logo maker!

Good luck!

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