Serif fonts are the perfect choice for building a brand with a combined sense of authority and elegance. Choosing the perfect font is critical, but not always easy. The right type of font can make your business stand out and solidify your brand.
To kickstart your font exploration, we’ve compiled a list of the best serif fonts of 2024 to help you find the perfect match! We’ll also cover popular serif fonts, logo examples, and tips on how to design your serif logo.
Let’s dive in!
What is a serif font?
Serif fonts have small decorative flicks at the ends of each stroke, mimicking a quill or pen. They originated in the mid-1800s and have stayed popular because of their readability and visually appealing form.
Magazines, books, newspapers, and most long-form print formats use serif fonts. They’ve taken a backseat to sans serifs on the web, but putting them together as a font pair is a total win!
Most popular serif fonts
The most popular serif fonts are Times New Roman, Georgia, Garamond, and Didot (to name a few). These are free serif fonts and often pre-installed on computers, making them an easy default choice.
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Famous brands with serif font logos
Brands that use serifs are perceived as traditional, established, and trustworthy by viewers. Take a look at some famous brands with serif font logos below!
While some companies have redesigned their logos using a more contemporary-looking sans serif, many have chosen to stay the course of the traditional serif as it conveys a timeless and sophisticated sense of style.
With Tiffany & Co. originating as early as 1837, These brands demonstrate the lasting quality of serif fonts. Their continued relevance in the market aligns with Harry Seidler’s view that “Great design doesn’t date”.
You won’t see Tesla using a serif font, but Tiffany & Co always will! We predict that in 2024 we’ll continue to see businesses getting creative in their branding with the use of serif fonts.
How to use a serif font
Serifs suit some industries more than others. Think of the perception you want to set when choosing your font. Are you aiming for futuristic, and current? Or are you hoping to recall an old-world sense of class?
Serif fonts are great for the following industries:
- Interior design
If your business is in an innovative industry, modern sans serif fonts might be a better option.
Do’s and don’ts of using a serif font
Here are some do’s and don’t for using a serif font in your brand:
- Don’t use serifs for long-form text on small screens
- Do pair serif headings with sans serif body copy in digital environments
- Don’t use serifs if you want to appear futuristic or modern
- Do use a serif for logos and branding
- Don’t use serif fonts for long-form display body copy
- Do use serifs for all print-branded materials
The best serif fonts of 2024
Let’s take a look at the most popular serif fonts for 2024!
Apparel combines classic and modern serif fonts, ideal for retail branding and editorial work. Its contrast of thick and subtle strokes gives it a contemporary feel. Designed by Daniel Hernández and Alfonso García.
A vintage font inspired by the olive groves of the French countryside, Occitanie has a refreshing old-world craftsmanship. The elongated lettering and elegant strokes make this serif font perfect for branding, product packaging, and old-style grainy designs. Designed in 2024 by Tour De Force.
Monteci stands out with its warm and inviting character, featuring rounded serifs to ensure easy readability. It gives the reader a feeling of depth and boldness, making it a good choice for both print and digital mediums. Designed by Pista Mova foundry in 2024.
Astralaga is a dynamic serif font with sleek curves and harmonious proportions. Its unique ligatures create ample opportunities for customization. This is a standout choice for modern editorial projects, restaurant branding, or retail in 2024. Astralaga was designed by the Sweetest Goods Team.
5. The Seasons
The Seasons is a distinctive serif font characterized by its fluid lines and subtly varied stroke widths. It offers a natural, calming feel to its letters, making it perfect for wellness and hospitality brands in 2024. Designed by Elena Genova.
Larken is a robust serif font that combines sturdy, straightforward letters with a touch of playful roundness. It’s versatile and pairs well with additional serif or sans-serif fonts. Ideal for text-heavy documents and display purposes, This font is suitable for a wide variety of industries in 2024. Designed by Ellen Luff.
Modern serif fonts like Ringift strike a balance between the stern look of sharp serifs and the elegant flow of winding ligatures. It’s a stunning font for classic restaurants, menu design, and product branding. Designed by Gholib Tammami, it’s a popular serif font in 2024.
Kinta is a serif typeface that uses white space to create an airy look. It takes up space without overwhelming the design! It’s a great standalone font for logo design in consulting and law. It can be paired with a sans serif font slogan to create the ultimate modern look in 2024. Released by Gholib Tammami,
Old style serif fonts like Mafins allude to a mid-century modern aesthetic. It strikes the perfect balance between structure and organic shape. Released by Nathatype.
Bile is a serif font with a sense of grace and balance. is a great font for cosmetic and fashion brands, as well as editorial use. It would pair well with a sans serif font in brand identities and magazine settings. Designed by Sohel Studio in 2024.
Popular serif fonts like Monalista are bold and elegant, making them perfect for personal branding and logo design. The varying strokes add a stencil-like look to the letterforms, and the sharp serifs paired with curvy letter shapes add an irresistible look. Released in December 2022 by Gloriatype.
Slab serif fonts are great for digital designs that need to stand out and make a solid impression. The largest is wide, thick, and teeming with obnoxious curves. Its hollow apertures accentuate the thick strokes and give it a retro vibe with its funky shapes and angles. Designed by 50Fox Studio.
Monarque has a royal quality to it, with classy thin strokes, upright alignment, and razor-sharp elongated serifs. Serif styles inspired by a printing press have an authoritative look to them and add a sense of tradition and professionalism to designs. Designed by The Paper Town.
14. Chicago Makers
Chicago Makers has a distinct appeal made for logos, banners, and social media promotions. With varying weights and a modern vibe, this serif font is built to stand out. Designed by Din Studio.
Bosca is an elegant serif with the flexibility to pull off both modern and conservative designs. We see this font all over Pinterest! Designed by Larin Type Co, it’s perfect for headings and branding that need a touch of sophistication.
16. EB Garamond
Hailing from the original Garamond designed in the 1500s (that’s old!), EB Garamond adds a truly timeless touch to any brand. This version of Garamond was developed by Georg Duffner.
Neoclassical fonts like Mirador add an edge to the elegance of traditional serif typeface. Designed by Rene Bieder in 2015, it has a unique take on high-contrast typography with its sharp lines and bold demeanor.
Where classic style with a modern touch intersect, you’ll find Elgraine – an expressive and bulky font made for beautiful branding. Elgraine was designed by Nasir Udin and has an extended character set that supports over 200 languages!
19. Zin Display
Zin Display demands attention through razor-sharp terminals and tails. Designed by CarnokyType, it’s an exciting serif font that’s striking yet easy to read. It’s a great choice for brands looking to add a classic but fun feel to their voice.
Hackey is a multifaceted font that can be used in both timeless and innovative cases. Both luxurious and contemporary, it adds a modern twist to classic serif fonts. Designed by madeDeduk, it’s packed with unique features!
Bodoni is a classic example of a perfectly refined typeface. It’s a good serif font for body text and long-form print. Bodoni* is a remake of the original Bodoni typeface and was designed by Indestructible Type.
A font inspired by calligraphy, Ogg has a unique mix of elements that make it a choice for new-age brands. It was released by Sharp Type and has 5 weights and 10 total fonts to work with!
Striking and special, the Pacho serif font is made to stand out. It gives off a rustic feel but is still clean, making it easy to read. Pacho was designed by madeDeduk and has 9 weights
For a retro take in the modern world, Pockota has a vintage feel and tons of character. Designed by Nasir Udin, it’s best suited for display and branding.
Bespoke is a good serif font for body text. Released by Indian Type Foundry in 2021, it’s a free font designed for readability in both editorial and digital formats. Explore pairing it with some of the recommended fonts within this list!
Bubbling with personality, Boiling is a bold font with unique curves and an unmatched appeal. Designed by Alit Design, it comes with 11 fonts and is perfect for brands looking to stand out.
A retro serif that blends old principles with the new, Restora is a versatile font with tall letterforms and artful serifs. Designed by Nasir Udin, it’s available in 8 weights.
Morison has flair without compromising readability. Published by Fenotype, it’s a fantastic typeface for minimalistic or exuberant designs. It works well in many mediums and is one of the best serif fonts for print.
A fresh take on a retro look, Recoleta mixed rounded elements from 70’s typefaces with angled strokes for a dramatic look. Published by Latinotype, it’s made for impactful branding.
Clear, refined, and noble, Cadillac is a font that demands respect with its didonesque look. Designed by Hoftype, Cadillac is a great serif font for body text.
Goordy has a luxurious old-fashioned look with its interlocking and connecting letters. Designed by Gilar Studio, this rich serif font is made for sophisticated brands or the film industry.
How to make a serif font logo
Choosing a logo font can be daunting. Be mindful of the brand identity you’re building and the message you want to convey to your audience. These fonts should be consistent throughout your brand so take time to choose the right one for you!
Below are some serif logo ideas for different industries made with Looka’s logo maker!
We used a personable, authoritative serif font with a sans serif slogan to balance out a classic font with a modern vibe. We used a monogram logo type with a pink and navy color combination to stand out.
Beauty and fashion
Serif fonts are a great choice for adding a sense of prestige and authority to beauty and fashion brands.
Above, we mixed a sturdy serif with a modern sans serif slogan. We used gold and black to further enhance the look of luxury.
Health and wellness
Logo fonts help define your brand and give your customers a sense of what to expect from your business.
In the logo above, we paired a bold serif with a lightweight cursive font slogan for a soft and organic touch. The font and color combination reflects a rustic and dependable appeal fit for a traditional wellness business.
Retro serifs are a lot of fun and are making a major comeback. With fun curves and an easygoing look, they’re perfect for lighthearted brands that embrace the simplicity of the past.
Choosing the best serif font
In wrapping up, let’s not forget the undeniable charm and personality that serif fonts add to your branding and designs. Serifs can elevate your business with a mix of classic charm and a clear, bold voice.
While we’ve covered some of the best serif font selections, the truth is, serif typefaces are an ever-growing in design. So we encourage you to explore the best serif fonts for you and use this resource as a launchpad for inspiration!