Top 10 New Branding Trends of 2025 (With Tips and Examples!)
By Enina Bicaku Mar 6, 2025
Curious about where branding is headed in 2025? Branding trends are constantly evolving alongside trends in fashion, interior design, pop culture, and general consumer taste. This year, we’re seeing a shift towards authentic, fun branding and a heavy emphasis on emotional connections.
But why are branding trends important?
Branding trends give you the upper hand in communicating your products and services to the right customers, in the right way. Along with a memorable first impression, it’s a critical part of your marketing strategies and brand identity.
We’ve scoured the internet, top brand agencies, and lead designers (and designs) to pull the best branding trends of 2025. We’ve also included some actionable branding examples and tips to help you build a successful one-of-a-kind brand. Let’s dive in!
Top new branding trends of 2025
1. Monochromatic colors
A monochromatic brand color palette contains various shades of the same color. You start with a base color and add different shades through font, images, icons, materials, etc.
Monochromatic colors create a cohesive look for your brand and generate a soothing sense of tranquility. The primary color you choose is what creates the rest of your brand color palette. So, choose a color that’s relevant to your industry and embodies your brand personality.
Check out the green monochromatic branding for Newaim below:
Source: www.underconsideration.com
The stripped monochromatic red in the branding for Aero is a good example of a modern take on a monochromatic logo symbol.
Source: Underconsideration.com/brandnew for Aero
We’re finding monochromatic colors pop up in personal branding, skincare, and luxury branding. The muted aesthetic of monochrome colors looks elevated and professional. Here’s a couple more examples!
Source: L’aparté by Retrofutur Agence on Behance
Branding: Monochrome by F61 Agency on Behance
2. Personalized experiences
2025, personalization has emerged as a pivotal branding trend, setting brands apart and connecting with audiences.
The personalized experiences trend also creates an opportunity for user-generated content – which is basically free marketing!
Think back to Coca-Cola’s “Share a Coke” campaign where the brand added names to billions of Coke bottles, generating over 100 million interactions on social media platforms!
Spotify wrapped is one of the leading example of personalized experiences – everyone loves their annual review of their top tunes and genres. It sparked a “wrapped” inspired personalization campaign for other digital platforms like Duolingo, Strava, Depop, and Apple Music!
Source: uxdesign.cc
3. A human touch
People love handmade, unique products that feel bespoke. More and more brands are opting for a holistic look that feels human in 2025. It makes an instant emotional connection! Think of the casual script font on Lush Cosmetics bottles.
The look of hand-drawn branding has the comforting appeal of simpler times – easing the news of economic turmoil, natural disasters, and financial crises with the comforts of a lighthearted human connection.
Minor figures have a fun mascot logo of a person in a duck costume, with other costumed figures showing up for different products. It’s fun, unique, and feels lighthearted. That’s the magic of illustration!
Source:www.climatepartner.com
Joe and the Juice, a popular Danish coffee and juice bar, use an illustrated logo symbol to stand out and create intrigue. It’s the best way to look (and be) unmistakably you.
Source:www.joejuice.com
This style works well for a traditional branding strategy or friendly and honest brand personalities. It’s a top logo trend in 2025! Here’s another example of more elaborate brand drawings below!
Source: Laboratoriet by Radius Design on Behance
Experiment with different brand designs for free!
Only pay if you're 100% happy!
4. Fun and enjoyment
The best way to make your brand stand out in 2025 is simpler than you think. It’s a need sought out daily by everyone – the need for fun and enjoyment.
Who Gives a Crap (Yup, that’s their business name) is a toilet paper company that uses quick-growing bamboo materials to create the world’s most sustainable toilet paper. They chose funny, entertaining, and bubbly branding to create a beloved brand personality. They also donate 50% of profits to clean water charities! (more on that in trend #9).
5. Crisp and clean
In 2025, brands will continue championing the ethos of “less is more” through minimalist fonts, design, and packaging.
This design philosophy revolves around the use of simple forms, clean lines, and a monochromatic or limited color palette, highlighting the core of the brand. For many, minimalism reflects a commitment to clarity, functionality, and sustainability.
By focusing on essential elements, minimalist brands communicate their message and values straightforwardly, making it easier for consumers to understand and connect with them. These trends are typically found in industries that value transparency, such as technology, lifestyle, and wellness.
Source: Source: Darina Ignatova on Behance
Source: Shahin Shultana on Behance
6. Sonic branding
It’s no surprise that audio has taken the marketing world by storm, and branding is no exception. In 2025, we expect to see more brands add multimedia elements to their branding (a website trend that we predict as well)!
Forbes broadly defined sonic branding as the strategic use of sound as a part of a brand identity. This is enabling brands to go beyond visual elements and evoke emotions, memories, and build deeper connections with audiences while increasing brand recall.
Typically, brands will connect the sound or jingle to the logo to ensure their target audience connects the audio to the company. We recently saw this with Tubi, the streaming service. Think about it – Are you wearing head phones right now? Likely, like me, you are.
7. Eco-friendly focus
The eco-friendly industry has long struggled with uninspiring color palettes and business names. Fortunately, that era has come to an end.
All colors exist on Earth naturally. From tropical jungles to coral reefs – designers are experimenting with this limitless color spectrum and connecting it to the sustainable businesses that help preserve them.
Consumers are willing to change their habits to consciously reduce their impact on the environment. So, it’s only natural that businesses with sustainable initiatives follow suit and build brand strategies for the better.
Mons royale, a merino wool company, uses natural landscape photography, visuals, and (hilarious) brand voice to create a fun sustainable business that’s beloved by all outdoorsy people. They also have a lifetime guarantee!
Source: Mondaycreative.co/work/monsroyale
Speaking of wool, there’s also an all-wool shoe! In the vein of sustainability – Allbirds is another leading sustainability brand that uses natural fabrics and a nature-inspired visual identity to match. You can’t have a sustainably focused brand without a product to match.
www.redantler.com/work/allbirds
8. Fun with fonts
Sometimes a unique font and a great business name are all that’s necessary to create effective branding strategies.
Designers are choosing bold and distorted fonts to create memorable monogram logos with slight alterations that make them original.
Through simple changes; like elongated lettering, thick hand-drawn strokes, or letter stacking, font designs remain simple but impactful enough for their audience. Take a look at the non-alcoholic beverage brand Ghia below!
Source: foodandwine.com
Source: AWSM Sauce by Herefor Studio on Behance
The branding above uses swirling serifs, thick font strokes, and conscious use of white space to make an impact on their brand strategy. It’s whimsical, fun, and effective!
9. Brand activism – Standing up for something
Successful brands have long hoarded profits and influence to suit their own needs and agendas. But there’s a new breed of brands emerging, mainly to appeal to an emerging market – the conscious consumer. People who care about the impact of the things they buy and the brands they support.
So, brands are leaning into the triple bottom line (people, planet, profit) to create a brand that aligns with a better business, product, and society. Fortunately, there are endless ways to do that!
Chobani, a yogurt company, created initiatives to abolish child hunger, support refugees, and stabilize American military families. I bet you never thought a yogurt company would be so involved! And you would be right if it wasn’t for Chobani.
Check out its impact page for more details on how they do this.
Ben and Jerrys is another brand that has a long history of activism and caring for people and planet. Check out their “issues we care about” page for super inspiring work!
10. Animated moments
This year, designers are using movement to create more animated brand experiences. They’re adding small moving elements like shifting color blocks, gifs, parallax scrolling, and more. In the branding world, this trend lives on the web, but doesn’t everything these days? Here’s a dynamic animation example from Seed – a probiotic supplement.
Animated elements create a unique experience for the web visitor and it pays off when your webpage is more memorable than a competitor’s. It increases time on the page, clicks, and overall ranking on search engines.
Although animation can take considerable resources, adding small micro-animations like animated brand logos, gifs, and scroll-activated image changes can create a richer experience. Meow Meow Tweet – a sustainable beauty company based in New York is a good example of this:
Bonus: Pantone’s color of the year – Mocha Mousse
Pantone has announced PANTONE 17-1230 Mocha Mousse as the color of the year. This year’s shade is meant to invoke a rich sensory experience, inviting you to dip your spoon into it. Executive Director Pantone Color Institute, Leatrice Eiseman, says the color of the year is “sophisticated and lush, yet at the same time an unpretentious classic.”
Branding best practices in 2025
Best practices keep brands relevant and in tune with society and its needs. Check out these tips to stay relevant before you dive into the key branding trends of 2025.
Embrace diversity
People are tired of seeing one representation of humanity in a company. We are a world of many races, colors, abilities, and cultures, and this is something to celebrate. A growing trend is the turn toward diversity and inclusivity, and it’s a welcome breath of fresh air.
This means, an emphasis on inclusive business practices for people of different sexual and gender orientations, and physical abilities. Think of Rihanna’s Fenty Beauty line or Reformation clothing.
How can you bring more diversity and inclusion into your brand?
- Include people of color, differing abilities, ages, and orientations in your imagery.
- Use inclusive language to make everyone feel included and to target a larger audience
- Consider ways to make your space more accessible with an accessibility ramp
- Add braille to your signage, and hire folks who can speak with sign language.
- Implement audio accessibility on your website to help low-vision folks navigate better
Imperfect marketing
A great way to elevate your brand in 2025 is by doing away with perfectly photoshopped and curated images. People are growing tired of the highlight reel. As a result, more and more brands are turning to images that haven’t been over-edited to better reflect reality.
How can you market more authentically?
Show off wrinkles and skin imperfections. Display products in real-life scenarios rather than overly edited studio shots. Postpartum personal care brand, Frida Mom uses realistic marketing images that are relatable and displays images shot on an iPhone.
User-generated content
User-generated content is content created by users, not brands. 76% of people said they trusted content shared by “average” people more than by brands.
This not only increases brand loyalty by showcasing testimonials but also provides additional content to share.
How do you start using UGC?
Create a stunning brand experience that’s photo-worthy and encourages social sharing. A simple custom hashtag is a great place to start! Encourage your followers to post on their social media using your custom hashtag with contests and reposts.
A great example is GoPro’s Million Dollar Challenge which provides the company with plenty of UGC to use year round.
Join and build online communities
2025 will see a turn towards niche communities. Newsletters, online groups, customer community programs, and local events are great ways to create community-driven content.
Think of your customers as friends. Community-driven content is about creating a two-way, interactive experience between your brand and your audience.
How can you build a community?
- niche newsletters
- real-life meetups
- raw and honest content about your business
- sharing customer stories
- virtual workshops and events
Branding trends in 2025
Maintaining your brand is about keeping your customers connected and close to you. This new decade marks a shift into more human branding. We’ve given you the top branding trends and tips to keep your brand elevated for years to come, including:
- More sustainable practices where possible
- Embracing diversity and activism that aligns with brand mission and values.
- Focusing on realness by not over-editing photography
- Leveraging user-generated content to instill trust and loyalty in your customers
- Focus on your audience and customers as a community and have fun with it
With Looka’s Brand Kit, it’s easy to manage your brand on an ongoing basis, all in one place. Design a logo and get access to 100s of templates for invoices, business cards, flyers, social media posts, and even websites!
If you like these branding tips you’ll love our newsletter! Every month we send some professionally curated branding tips straight to your inbox.