The Top 41 Logo Fonts and How to Choose the Perfect One

Font choice is a critical element of logo design. By changing your logo font, you can completely change your brand’s mood and message. Your font even has the power to influence your customer’s thoughts and emotions!

“Display type is a visual voice. Without reading, it imparts its message.” – Laura Worthington, Typeface Designer

Just think of the nostalgia you get from Coca-Cola or the feel of luxury from Gucci:

But with so many font choices, how do you know you’re selecting the right one?

We’ll help you become an expert on logo fonts. From the types of fonts, tips for making a logo font selection, and actual font examples, we’ll cover it all here.


The 4 main types of logo fonts

4 main types of fonts

Generally, there are four main types of fonts to choose from. Each offers unique characteristics that can help to convey a brand’s personality. Here they are:

  1. Serif
  2. Sans serif
  3. Script
  4. Display

Serif logo fonts

A timeless classic, serif fonts are traditional and sophisticated. A serif logo font is for brands that exert timelessness and legacy. More classic examples include Rolex, Prada, and Mercedes-Benz but we’re also seeing modern brands like Hu-Ha and Lick Paint take advantage of serifs! serif logo fonts

Sans serif logo fonts

Sans serif fonts are more minimalistic and straightforward.

This logo font style is a go-to for online brands due to its crisp readability on screen. Examples of sans serif logo fonts include Google, Netflix, and Meta (Facebook). On the flip side,  smaller brands such as Cove Soda or Beis use unique sans serifs to convey their personality.

sans serif logo font examples

Script or cursive logo fonts

Cursive fonts (also known as script fonts) are formal, elegant, and feminine. Ideally, business names with a script font should be short to maintain legibility.

Cursive fonts are either casual or formal. The formal script is elaborate and artistic. Think of Cadillac or lavish Cartier. The casual script looks more like real handwriting, like Ray-Ban! Once in a while, we see the perfect balance of both, like Allbirds!

script font logos

Display logo fonts

Display or decorative fonts come in all kinds of variations and are unique. Display fonts are made from scratch for a specific brand! Memorable logo fonts can help distinguish your brand.

LEGO’s logo font looks hand-drawn and childlike, appealing to a fun and irreverent brand identity. The Disney logo font is a rendering of Walt Disney’s signature. This custom font, called “Waltograph” is raw and whimsical, pulling from the magical theme of their brand stories.

Pro tip: “It’s fine to use interesting fonts when the rest of the design is simple. Emphasize the font as the primary design element and highlight a particular message above all else.” – Jason Van Tassel, Owner, MouthMedia

Curious about font styles? Check out our guide on choosing the right type of font!

How many fonts should you use in a logo?

Use no more than two fonts in your logo. You can use a main font for your business name or monogram, and another one for your slogan. Any more than two will look messy and cluttered. Great design is all about deliberate choices with minimal design elements!

How to combine logo fonts

Here are some font pairing choices to try out:

  • Serif logo text + sans-serif slogan
  • Handwritten or script logo font + sans-serif slogan
  • Modern logo font + slab-serif slogan
  • Funky logo font + sans-serif slogan

Here are the various logo font pairings on Looka-made logos:

How to choose the perfect logo font

There are a few important factors to consider when choosing a font for your logo. Let’s go through the factors to cover when selecting your logo font.

Great typography heightens and enriches our knowledge of things and redefines how we read. – Eddie Opara, Partner at Pentagram Agency

1. Consider your brand personality

To choose the perfect font for your logo, you need to align it with your brand personality.

If your brand is sophisticated and authoritative, a serif font would work better for you. If your brand is modern and edgy, a sans-serif font might be a better choice. Like the Uber and McKinsey & Company examples below!

Use your brand personality as the foundation for choosing the perfect logo font. This way, you’ll have powerful branding that’s well-aligned to your target market and brand purpose.

Learn more about creating a brand personality!

For more inspiration, check out these logos made with the Looka logo maker:

2. Connect with your target market

Keep your target audience in mind and align your logo font to customer needs.

For example, a consulting or real estate brand will want to convey trust and experience. So, opt for a more traditional and mature serif font to connect to your audience. Here are a few examples:

serif logo font examples

Created on Looka logo maker

Creative industries like design or technology that want to seem contemporary and at the cutting edge, could use a modern sans serif font for their logo. This will resonate with their target audience more than a traditional serif. Check out these examples:

sans serif logo font examples

Pro tip: “Picking the right fonts for logos has a deep psychological impact on your visitors. Experienced designers pick their fonts carefully and deliberately. We often spend hours selecting a font for a design.” – Brad Shaw, President & CEO, Dallas Website Design

Check out the top font trends this year!

3. Prioritize legibility

Legibility is critical in designing a logo that communicates your brand identity. Strike a balance between readability and something unique to your brand.

Here are some pro-tips on legibility:

  • Color combinations are critical. Reading light-colored text on a light background makes your logo very hard to read and inaccessible. Opt for colors that create contrast.
  • Scripted fonts can be hard to read. Scripted fonts need lots of breathing room around them. So, consider increasing the space between letters and the line height (space between lines of text). Also, Avoid all-caps with script fonts!
  • Review the basics of visual hierarchy. Get a feel for how to use alignment, space, color in a logo.
  • Pair a thin logo font with a symbol or monogram If you want to use a thin font in your logo, pair it with a symbol or monogram. That way, in places where thin fonts don’t scale well (i.e a favicon) you can use your monogram or symbol!

See how impactful and legible the monogram social media profile photo is?

logo applied to digital assets

4. Think about scalability

Your logo will appear in various mediums from digital to print. To maximize its impact, consider this:

Where will your logo be seen?

Account for readability and the amount of time your logo design has to catch someone’s attention. Ask yourself how and where customers will see your logo and adjust your logo font to have the greatest impact in these settings.

What’s the goal of your logo?

Will your logo be on apparel? Or will it be on digital assets? The font choices should differ based on the primary medium your logo will live.

Keep in mind the brand you’re designing for. Creative businesses may want to display an energetic and upbeat vibe across all brand designs. You can always use simple and fancy font pairs for consistency, while still having fun.

5. Don’t rely on color

black and white logos

Source: https://justcreative.com/logo-design-tips/

Color should be secondary to your logo fonts.

A colored logo won’t be available for every medium, so, be comfortable with a simple black and white version. If your brand personality isn’t communicated without color, select a more powerful font that better defines your business.

Simplicity is key to great logo design. Use two font pairs or less, and stay away from unnecessary symbols, containers, and complicated fonts. Only use what adds value!

Keep this checklist handy when selecting fonts for your brand.

Table outlining how to choose a logo font

Check out the top logo color trends this year!

Top 41 logo fonts for iconic branding

Let’s dive into some of the best iconic logo fonts from both past and present.

Classic and modern logo fonts

These logo fonts have stood the test of time and have been used internationally for decades.

1. Proxima Nova

proxima nova font

Modern and geometric, Proxima Nova was designed by Mark Simonson. Brands like Spotify and Mashable use Proxima Nova to elicit a modern, edgy look with an approachable aura.

Modern brands that exist largely in digital mediums (like websites and apps) have used this incredibly versatile font.

2. Didot

didot font

A real classic, Didot is a serif font that originated in the 1800s and has held its own since. You’ll find it mainly used in the fashion industry, from Vogue magazine to clothing brands like Georgio Armani.

This font (like most serifs) bodes well for more sophisticated and traditional branding. However, it may be hard to read in long-form digital formats.

3. Bodoni

bodoni font

Bodoni took the modern font world by storm in 1798. Designed by Giambattista Bodoni, it’s widely used in the fashion industry by brands like Gucci and Elizabeth Arden.

This font has a stark contrast between thick and thin strokes, giving it an elegant and sophisticated look. Believe it or not, the band Nirvana used Bodini for their logo!

4. Garamond

garamond font

Garamond originated in the 16th century by designer Claude Garamond. It’s readable and holds the title as the most legible serif body font.

Fashion brands like Rolex and Abercrombie and Fitch have used it as their logo font. Notably, sophisticated serif fonts are embraced by the high-end fashion industry due to their authoritative and luxurious appeal.

5. Helvetica

helvetica fontBold and beautiful, Helvetica was designed in 1957 by Max Miedinger and is one of the most widely used sans serif fonts. It’s been used by brands like Apple, Adobe, and Xerox, due to its modern and powerful look.

It’s best for brands looking for a simple yet powerful way to brand a modern and edgy business.

6. Futura

futura font

What does fashion house Dolce and Gabbana have in common with Domino’s Pizza?

The Futura logo font. Futura was designed by Paul Renner in 1927 and is a powerful sans serif. It’s widely used for digital as well as printed assets, making it a loved and versatile font to this day.

7. Avante Garde

avante garde font

Released in the 1970’s Avante Garde is anything but retro. Designed by Herb Lubalin and Tom Carnase, it’s a geometric sans serif for bold brands like Adidas and Remax.

It’s an extremely versatile font and is better suited for edgy and contemporary brands that push traditional boundaries.

8. Avenir

Avenir fontAn organic rendition of geometric sans serifs, Avenir is made for long-form reading with its eye-pleasing shapes. Designed in 1988 by Adrian Frutiger, it’s been used by Toyota and AliExpress to get their message across.

9. Myriad

myriad pro fontA true powerhouse, Myriad Pro has versatile and diverse usage options. It has a slant on the “y” and “e” giving it an identifiable quirk.

Brands like Apple, Walmart, and Linkedin have used Myriad due to its effortless versatility. Released in 1992 by Adobe Systems, it encompasses a new age look.

10. Open Sans

open sans font

Open Sans is a humanist sans serif font designed by Steve Mattson. It has sublime legibility in any format, and variable weights to suit a logo font or lengthy copy.

Open Sans is amongst the most popular humanist sans serif typefaces with brands like Google, IKEA, and WordPress using it for their branding. It has a friendly and open appeal, best for modern and contemporary brands.

11. Akzidenz-Grotesk

akzidenz-grotesk fontReleased at the turn of the century in 1896, Akzidenz-Grotesk was designed by Berthold Type Foundry in Berlin. Coined as the original “Helvetica” Akzidenz ushered the use of geometric sans serif fonts into the new decade.

Akzidenz-Grotesk is used in the New York subway signage, as well as in posters from that century. Both bold and assertive, it’s Solidified as an internationally used font.

12. Univers

univers font

Released by Adrian Frutiger in 1957, Univers was the first font family to have a comprehensive number of weights and widths. The letterforms are a bit slanted, moving away from rigid sans serifs in that era.

It’s used by brands like British Petroleum(BP) and Unicef to name a few.

13. Choplin

choplin font

Choplin is a geometric slab serif with clean-cut serifs balanced by smooth curves. Designed by Rene Bieder, it’s both unconventional and bold. Seen in editorial settings like magazines and photography, Choplin is a font with messaging you can’t ignore.

14. Montserrat

montserrat font

Montserrat is the embodiment of urban typography in the early 20th century.  Designer Julieta Ulanovski created this font to preserve her city, Montserrat, in a timeless way.

Montserrat is a versatile font with a balance of traditional and modern elements.

15. Gill Sans

gill sans

Designed by Eric Gill in 1928, Gill Sans led the way to a humanist sans serifs, inspired by traditional lettering. This makes Gill Sans easy to read, yet modern in appearance.

Pixar and BBC use Gill Sans, with a newer rendition focusing on digital legibility. This font is best for brands that are both modern and traditional.

16. FF Blur

FF Blur logo font example

Designed by Neville Brody in 1991, FF Blur is a well-rounded font with no edges and versatile usage. It’s a display font that works well for headings, titles, branding, and packaging. It’s got a blurred-out look that’s one of a kind – legible but dreamy!

17. Cooper BT

Cooper logo font

Cooper is a fun, friendly, and human serif font. Originating in 1921, it’s been expanded into a complete series for digital use. Brands like Mailchimp use this as their brand font to give off that bubbly, human vibe.

Contemporary and new logo fonts

Let’s dive into the latest and greatest logo fonts out there!

18. Cosmic Octo

cosmic octo modern font

Developed in 2024 by Hanken Design Co., Cosmic Oto is a unique font with rounded edges and thick lettering. The font family has six variations ranging from regular to heavy. This fun, creative typeface is perfect for headlines, posters, and of course, logos.

19. Mandioca

mendioca sans font

A clean geometric font, Mandioca is simple but still has a unique personality with its wide proportions and straight cuts. It has 18 styles making it a versatile for a timeless logo that’s best for brands in fashion or publishing.

20. Vegande

vegande script logo font

A script font inspired by a 1980s lettering design, Veganda offers a strong and vintage feel. It’s elegant and bold and works well for brands or businesses rooted in traditional products or services. Like artisanal leather bags, beer production, or outdoorsy clothing!

21. Coky

Coky is a versatile serif typeface designed by Roomspace Creative Lab. It’s elegant, balancing sharp, off-center edges with soft, rounded curves. Coky’s sharp lines and subtle curves make it perfect for logo fonts in the fashion, editorial, and beauty industries.

22. Galdy

galdy script logo font

Another script font, Galdy is a fun-loving, creative font that’s energetic and whimsical. It has a vintage feel, unique characteristics like curving stems on the lettering, and a diagonal axis.

Having fun with your fonts is a branding trend we’ve seen in 2024.

23. TT Hoves

TT Hoves Pro logo font

TT Hoves Pro is a professional font that evokes a sense of clarity and reliability. It’s a modern geometric sans serif oriented towards digital branding for consultancies or tech. Created by TypeType.

24. Gelica

Gelica logo font

Free-spirited and funky, Gelica is a fun logo font that alludes to a nostalgic 70s feel. It works well for bubbly brand personalities and logo design. Designed by Eclectotype, Download it for free here!

25. Goia

Goia logo font

Goia is artsy and abstract. Sharp edges and unique letter shapes create a morphed look for branding online stores, creating design assets, and modern logo designs for brands with packaged goods.

26. Quiche sansquiche sans logo font example

Quiche Sans is a traditional twist on the modern serif font. It adds elegance and luxury through decadent curves and varying strokes. It’s the perfect logo font for professional logo design in consulting, restaurants, and personal branding!

27. Cenzo Flare

cenzo flare modern logo font

Block fonts are trending! Big, bold, statement fonts like this are trending in graphic design, branding, and web design. This one has a mid-century modern flare that creates a retro appeal through slightly curved edges.

28. Neulis

Neulis logo font

A hybrid of a sans serif and script font, Nature Alive is a creative logo font that adds a whimsical air to any design. It’s ideal for creative industries or headings for blogs or websites. Designed by Adam Ladd.

29. Belleza

Belleza logo font

Belleza is a free modern font family with a crisp sans-serif style. It has varying stroke thicknesses to create an abstract look. Its lines are distinct enough to add a sense of individuality, without being boring. This font style is perfect for logo design, headings, and any digital use.

30. Cocosignum

cocosignum logo font

Cocosignum is a mid-century modern sans serif font that took inspiration from the Italian thirties. It’s retro and one of a kind, making it perfect for branding handmade products, or creating logos in more traditional industries. Try stacking it on top of bold shapes for maximum effect!

31. Mohr

mohr sans logo font

Less is Mohr! This bold sans serif font is the perfect statement choice for minimal logo design. It has versatile design elements and a structured look. Designed by the legendary Latinotype.

32. Albra

albra logo font

Serif typefaces like Albra are perfect for logo design in traditional industries like fashion and gastronomy. It has small quirks that make it unique and distinguishable, and it pairs well with script font styles!

33. Organetto

organetto sans serif logo font

Organetto is a simple sans serif inspired by the bold retro look of art deco posters. It’s commanding as an all-caps font, and the geometric letters are great for business logos. Designed by Latinotype!

34. Bolkit

Bolkit abstract serif logo font

Bolkit is a contemporary typeface with psychedelic elements and an elegant style. Sharp geometric serifs and wide apertures create whimsy and negative space. It’s ideal for minimal logo designs and print-based branded materials.

35. Taberna

taberna display modern font

Taberna is a Wes Anderson-themed font that’s decorative, retro, and bold. It’s the right font for brands that want a bold vintage look. It’s one of few complete font families that offers versatile options that all pair well together.

36. Centrio

centrio retro logo font

Retro fonts evoke a sense of nostalgia and fun. They’re carefree and groovy – making them ideal for brand logos that want to allude to fun, escapism, and simplicity in their brand identity. Centrio is one of the best fonts for bold and fun designs, with limitless serif customizations.

37. Gopher

gopher geometric logo font
Modern fonts can be fun too! Gopher is a geometric sans with tons of personality and unique horizontal apertures. It has divine legibility mixed with quirky strokes – the perfect logo font! It’s one of the best fonts for a website brand logo and it works well with different fonts.

38. Grayson 

Grayson modern retro logo font

Is it futuristic? Is it retro? Grayson is the perfect melding of retro and modern characteristics. It’s fluid enough to be used in any design project that alludes to the past and present. Perfect for logo design in modern industries as well as traditional ones. Designed by Hip Fonts.

39. Saveur sans

Saveur sans mid century modern font

Saveur sans is The Gatsby in a font. Inspired by Art Deco, it has bold geometry, unparalleled symmetry, and monospaced lettering that commands negative space. It’s a simple font for a timeless logo in traditional industries and design projects.

40. Otterco

Otterco logo font

Otterco is a bold sans display font with geometric lettering. It has close kerning between letters and single-width strokes for a uniform look. It’s one of the best modern fonts to design logos in tech, consulting, construction, or personal branding. And, it works well with different fonts for logos!

41. Yoshida

Yoshida bold logo font

A statement font fit for a bold brand identity, Yoshida is commanding in its simplicity. It makes a splash as a stand-alone element in logo designs! With elongated bold letters and rounded lettering, its impact is one of a kind. It works well as a logo font especially on digital interfaces as we see bold lettering as a website trend in 2024.

Logo font takeaways

Choosing fonts for logos takes time but is a pivotal part of branding your business.

As Michael Bierut, Partner at Pentagram stated, “Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.”

And that’s exactly what your logo font should aim to do. Dedicate the necessary time and resources (external agencies, contractors, or designers) to ensure you’re happy with the result.

Also, remember you can iterate your logo for years to come. Many of the logos we discussed above such as LEGO and Google have all evolved their logos throughout the years to better align with the direction and personality of the company.

But with that in mind, the above features the best logo fonts and tips should equip you with everything you need to create an amazing logo.

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