The trend toward soft-colored, pastel logos is growing! Pastel colors have a charming, and calming effect on the eye. A pastel logo adds a light, whimsical tone to your brand.
Pastel colors work well for businesses in wellness, photography, weddings, floral design, and beauty. They’re loved among bloggers and bakery owners, event-based businesses, and child-oriented businesses as well!
What are pastel colors?
Pastel colors are soft and muted colors often associated with spring color palettes. Airy blues, powdery pinks, lilac, and butter yellow are common pastel hues. Think macarons and mini eggs!
Here’s a great example of a logo made solely with pastel tones. You can design a pastel logo with Looka by clicking the “calm” color scheme option under the palette tab.
Examples of pastel logos and colors
Looking for some pastel colors for logo inspiration? We’ve got you covered with some real-life examples, plus some great pastel logos made in Looka’s logo maker below!
Don’t shy away from using multiple bright pastel colors in a logo! Look for complementary colors, and pick up to three to overwhelm the eye. Lifestyle blog, Brit & Co, designed a multicolored pastel logo that fits perfectly with their lively brand.
Muted pastel tones
Not all pastel logos have to be bright and bouncy! You can opt for a more subdued pastel aesthetic that better suits your brand identity. The Wing is a women-identified-only social club and workspace based in New York.
World-renowned design studio, Pentagram, designed The Wing’s brand with sophistication in mind. Blending muted tones with fun pops of more vibrant colors to create a unique pastel aesthetic.
This involves picking one pastel color and selecting different tones, both light and dark, to create contrast. Bermuda is known for its pink sand and pastel-colored houses, so naturally, Bermuda Tourism gravitated toward a pink pastel logo.
The logo uses multiple hues of one color to convey exactly what you’ll find in Bermuda: a whole lotta pink!
Mixed pastel color palettes
Mixing color palettes can be tricky. But if you stick to two main colors and add a third as an accent, you’ll have a dynamic pastel color palette unlike any other. Check out the pastel pink, yellow, and green that Olipop soda uses for branding different soda flavors.
Pastel colors are also a great way to stick out from the usual dark color palettes in branding. The consulting logo above uses an exciting dynamic of pastel yellow and blue with a dash of purple to capture attention instantly.
Pop of pastel
Leveraging a simple pop of pastel is a great way to brighten up a logo. Soft colors work well against neutral colors like these beige backgrounds below.
Pastel pink and purple
A very feminine combo, soft pastel pink, and purple make for great logos in the baby industry. This is a great color palette for beauty businesses as well!
Match made in heaven
Pink and turquoise are an unbeatable logo color combination. Seriously, pick any tone of those two colors and they’ll work. We love the gold Sweet Jesus Ice Cream logo paired on top of light pastel blue packaging with pink accents. This brand screams fun in the sun!
Green pastel colors are soothing and add a fresh feel to any logo. Below, we’ve paired green pastel colors with yellow for zesty but calm branding.
The Cocoon logo is an adventurous take on green and purple pastel colors that are alternative yet comforting.
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Blue generates feelings of calm, loyalty, and trust in a brand. Soft pastel blue paired with white or mint-green makes for a very elegant logo. We love this logo by Something Borrowed Blooms, an ecommerce bouquet rental shop. Their monogram logo is classy and chic.
Warm pastel colors pair well together. If you’re trying to think of the right colors for your logo, you can draw inspiration from a single object—like a peach—and go from there!
A simple peach is filled with colors and tones that blend beautifully together. Nature is a great source of color inspiration, you just have to pay attention.
Check out the pastel orange logos used in two different types of businesses below.
A professional logo is sophisticated and doesn’t layer too many colors or patterns. If you’d like to incorporate pastel colors into your professional logo, it’s best to stick with one pastel color to add a bit of visual interest.
Here we have Creemore Springs, a historic Canadian brewery that uses a soft pastel cream, and a sky blue to create a calming vintage logo. A video producer logo follows using a grey color palette with a pop of soft turquoise to give the logo some personality.
Design your pastel logo today!
And there we have it! We hope you find inspiration from some of our favorite pastel colors and logos.
If you’re eager to get your perfect logo, hop into our logo maker, and design one yourself! It takes less than 10 minutes.