Flower logos are an increasingly trendy option for entrepreneurs in the wedding industry, wellness, or other creative fields. For centuries, flower symbolism has been used by artists, poets, prophets, and writers across all geographies. Flowers are a dynamic symbol; they can communicate love, support, grief, transitions, celebrations, and so much more. That’s why they make great symbols for your logo!
Different flower logo styles
If you’re considering using a flower in your logo, we’ve laid out some different style options and pulled some of our favorite examples to share with you here.
Abstract flower logos
Abstract flower logos are frequently seen in the wellness space but are versatile enough to be used in any industry. Using an abstract flower symbol is a great way to add visual interest without your logo looking overly romantic. Lotuses, daisies, and sunflowers are popular choices for abstract flower symbols. Pair a simple abstract flower symbol with a gradient for some added wow-factor!
Modern flower logos
A modern flower logo will often use a hand-drawn illustrations or bold flowers paired with a contemporary serif or sans-serif font. These logos are a little edgier and bolder than their contemporaries. Have fun mixing fonts and font weights when designing a modern flower logo. Try pairing a dainty flower with a bold font, or vice-versa and see if the contrast works for you.
Minimal flower logos
Minimalist design does away with all unnecessary extras. Popular on Pinterest, minimal flower logos often involve an outline of a flower or flat floral symbol paired with simple text. These logos are versatile, we’ve seen them used everywhere! From florists to soap-makers, book editors, and coffee roasters. If you run a small business that doesn’t actually have anything to do with flowers, this might be the best way to go.
Watercolor floral logos
Watercolor logos are most often seen in the wedding industry due to their romantic nature. They’re quite colorful, and therefore eye-catching. A note of caution with watercolor logos- they can be costly and difficult to print on bags, clothes, or other cloth-based items. These logos also need a lot of space to show-up digitally on your website or social media pages as they don’t always scale down well.
An easy alternative to get the watercolor look is to design a logo yourself in Looka using a brush script and a brush container. Pick a symbol with an illustrative look and feel and play around with organic, or calm color palettes until you get the desired effect. It’s free to try!
Make your own flower logo now!
Vintage floral logos
Vintage logos have a well-aged appeal to them. To get the vintage look, opt for a flower that looks illustrated or hand-drawn. Containers are a popular choice with vintage-style logos—look for containers that resemble old apothecary labels. Next, select an old-world font with character. Lastly, you’ll want to use a vintage color palette to tie it all together.
Botanical logos are a huge trend these days! There are so many elements of a flower that can be used in a logo other than the actual flower—the stem, the bud, leaves, etc. A botanical logo style is great for consultants and other creatives, food and beverage businesses, and artisanal products. It creates a smooth, organic feel while maintaining a sophisticated charm. We recommend pairing these dainty, minimal symbols with a script, or serif font.
A nice way to involve flowers in a logo is to use floral or botanical themed containers. This brings an organic, earthy influence to your logo and branding without it being overly flowery.
Gothic flower logos
With the goth aesthetic trending in popular culture, many brands are opting for a more moody gothic feel to attract their customers.
Look for poppies, black dahlias, and crimson roses to add a moody atmosphere to your logo and brand. Pair these with a vintage style font, or classic serif to complete the look.
Famous brands with flower logo design
Flower logo design is mostly used in small to medium-sized businesses with a more intimate connection to their customers (think weddings, photographers, florists, etc.). But there are still some longstanding, famous brands with flowers in their logos.
- Ponds. Ponds the skincare line uses a tulip in their logo.
- Adidas. Famous athletic wear brand, Adidas, used a logo with three leaves or open petals from 1971 onward to represent its “Adidas Original” line go pay homage to the brand.
- British Petroleum. BP’s logo changed in 2000 as an attempt to depict a more sustainable branding. The emblem is known as the Helios named after the greek God of the sun, and is sometimes interpreted a sunflower.
- Chupa Chups. Renowned Spanish artist, Salvador Dali, designed the Chupa Chups candy logo using the shape of a daisy.
Picking the best flower for your logo
When selecting a floral design for your logo, consider the following options:
- Rose, peony, or daisy. If your vibe is soft and feminine, consider using a flower with lush layers of petals and pick a style that is more minimal.
- Lillies, orchids, or jasmine. For a more modern logo design, opt for a more abstract flower symbol and sophisticated font—we recommend serif or sans serif.
- Lotus, sunflower, or cherry blossoms. If you’re looking for a sense of calm and contentment, these flowers are commonly associated with wellness.
- Keep your color palette minimal—3 or fewer colors is best. A flower logo can become overwhelming and difficult to print and scale if it involves too many colors.
- If you like the look of floral logos but want to avoid an overly romantic feel, a botanical-style logo might be a better option. Opt for herbs and greenery over florals.
Make sure you like your flower as a standalone feature. In your social media pages and websites, you’ll want the option to use your flower symbol only in profile photos or a favicon. Make sure you love the flower symbol you’ve selected, and that it properly represents your brand identity! See the example below.
Looking for more inspiration? Check out this Pinterest board we’ve put together that’s bursting with flowery logos for more ideas!