Top Font Trends of 2025: Human, Futuristic, and Bold

Ever wonder what your font choices say about you? We do! We analyzed the font choices of entrepreneurs and designers who used the Looka Logo Maker to design their logo to peek into the key font trends of 2025.

We looked into our logo maker data for the top logo font choices emerging among entrepreneurs and designers in 2025. The data gave us insight into how feelings and aspirations are distilled into font selections this year.

There was an emergence of bespoke handwritten fonts, the brush stroke, and the bold look of block-like display fonts. We also saw abstract futuristic fonts! These trends show a desire for human connection and machine advancements.

We’ve found 5 font trends emerging in 2025, and we’ve scoured leading design agencies and font directories to curate a list of 20 fonts that embody this year’s font trends.

Here they are:

top 6 font trends 2025 handwritten fonts, futuristic fonts, bold display fonts, brush fonts, sans serif fonts

Trend #1: Handwritten with love

Handwritten fonts have seen a surge in popularity in 2025, showing us a desire for authenticity and personal connection in a digital-first world.

Designers and entrepreneurs are gravitating towards more approachable, human, and unique designs. Handwritten fonts add warmth and character to brand identities. It’s also appealing to folks who cherish a handcrafted look! Which most of us are suckers for these days.

26% of sampled Looka users chose Allison Script, a hand-drawn script, for their wordmark logo.

The imperfections in these fonts convey individuality, helping brands feel more relatable in a polished, ultra-modern marketplace. This trend underscores a growing demand for genuine, heartfelt communication in both design and messaging. People want to feel connected to the brand!

This trend is popular in industries with handcrafting roots – like clothing, skincare, food and drink, and perfume. Check out the real-world examples below!popup bagels handwritten font trend examplePopup Bagels took NYC by storm with their delicious handmade bagels – and a handmade logo font to match.

Dedcool is disrupting the perfume industry with non-toxic, organic perfumes with unique scents. Naturally, a personal, handwritten, unreplicable font was the perfect choice.

dedcool logo and branding example

Source: Dedcool website

Digital clothing and accessories stores are also perfect candidates for the unique look of a handwritten font. Like Vestige clothing below.

vestige clothing handwritten logo font

Source: Vestige website banner

Here are some handwritten font ideas to take with you.

1. Palmer Lake

Palmer Lake handwritten font logo

Source: Palmer Lake font duo by Jen Wagner Co

2. Biro Script

Biro Script Font trend example

3. Prosecco and Baguette

Prosecco and Baguette script font example

4. Shantell Sans

shantell sans handwritten font


Trend #2: Weild the brush

The fast and dynamic movements of a brush stroke are in this year. The sweeping look of a brush was seen creeping up all over the branding and design world.

Brush fonts have a bold and expressive personality. These fonts usually slant forward to mimic hand movement. That of a quick signature or the mark of a fast-moving brand. 

7% of sampled Looka users chose to use marker-like thick brush fonts Auttera and Braga.

These fonts are popular in personal branding due to their legibility and signature-like look. It also works well for beauty, food, and beverage industries and for brands that teeter on the balance of modern and old-fashioned.

Brush fonts have many looks. Whether it’s a gritty, textured style or a bold and refined script, brush fonts are versatile in their looks and usage.  Here are some examples to illustrate:

unwash script logo

Source: Theunwash.com on Behance

The bold and retro look of The Unwash logo is dynamic and holds the balance between modern fonts and vintage style.

mindful chef branding and font

Source: Mindful Chef branding by Ragged Edge

The Mindful Chef leaned into the handmade marker-like cursive brush font to give it a personalized and professional look.

bubs and grandma brush font logo and branding

Source: bubsandgrandmas.com

Bubs and Grandma’s branding has a distinct digital brush look with intentional imperfections for artisanal appeal. Ayoh’s logo font is a dynamic digital brush font with thick strokes and curved ends for a warm and friendly look. The slanting also makes it look accentuated and…loud.

yoh! website branding with brush script font trend

Eatayoh.com

Here are some fonts you can use to lean into this trend.

5. FS Sammy

FSSammy brush font trend

6. Goodlife

Goodlife font trend 2025

7. Mercato

8. Duos

Duos brush font example


Trend #3: Bold display

The booming, in-command presence of a capitalized, bold font has become a main font trend this year, from Looka users to design agencies like Collins. Bold fonts give a sense of confidence and authority. One capitalized word draws more attention than a whole sentence in lowercase.

10% of samples Looka users chose a bold, blocky font for their logo font. Notably Brocklyn, Argon, and Bourton Bold.

This trend aligns with the broader move toward functional designs, where typography styles and good copy act as a centerpiece. It’s a graphic design trend this year!

The rise of bold fonts also reflects a shift toward clean, unapologetic visuals. Designers are leaning into simplicity with impact. Bold display fonts can take on many styles. Here are some examples of bold fonts in many different environments and uses.

Andmore bold font example font trend

Andmore branding by Collins

mustard brand bold font

Mustard branding by Superfried agency

kalew branding with bold block font

Kalw Branding by Collins

Here are some font ideas to get you started:

9. Armada

Armada block font

10. Sazerak

sazerak block font

https://www.fontspring.com/fonts/komet-flicket/sazerac

11. Surge

Surge block bold font

12. Lock Block

lock block bold font


Trend #4: Look to the future

Technology is the main driver in our ever-changing world. Although we still don’t have flying cars – we can’t help but lean into the cool new technologies shaping the future. This desire has manifested into futuristic font choices in branding and design.

We saw 14% of our users choose a futuristic modern font for their logo and branding. Choosing fonts like Arkhip, Garde, and Kaira to appear ahead of their time.

These fonts embody a sense of innovation, progress, and tech advancement. So they work well for brands or designers that want to align to those concepts. We saw sleek, geometric logo shapes, unique ligatures and features, and an overall minimalist look.

They work well for industries like gaming, tech startups, digital products, or science fiction-inspired concepts. Here are some unique futuristic fonts we saw in the design space:

freeform futuristic font and branding

Freeform branding by Collins

Revere branding futuristic font

Revere branding by Superfried

NO branding bold and futuristic font trend

No Two Ways branding by Ragged Edge

Here are some fonts to help you nail this trend.

13. TT Paplane

TT paplane futuristic font

14. Teknolog

teknolog futuristic font trend 2025

15. Golgix

Golgix futuristic modern font 2025

16. Dawbe

Dawbe modern font 2025


Trend #5: Imperfect sans

This font trend is a balance of our first trend, handwritten fonts, with the crisp look of sans serif font. Born out of the desire to have the pristine legibility of a sans serif font but with the playful look of a handwritten font, this trend is all about standing out but standing firm.

For the folks looking for the in-between of individuality and modernity – we saw the rise of a mish-mash of styles originating from a standard sans serif typeface. Rounded corners, circular apertures, ligatures, and super-long lettering are some of the qualities we noticed. But overall, folks opted for a unique quirk to make the font their own.

This font trend is amongst the most versatile – suitable for any industry and giving designers the freedom to go in any direction they want. Here are some examples of that:

meow meow tweet branding example for imperfect sans font trend 2025

Source: Meow Meow Tweet product website

driftaway coffee abstract sans serif font trend 2025

Source: Driftaway Coffee on imboldn.com

heights sans serif font trend 2025

Source: Heights branding by Ragged Edge

crumbl cookies sans serif font example 2025

Source: bpando.org and crumblcookies.com

Apply this trend with the following unique, imperfect sans fonts.

17. Strenuous

strenuous font sans serif font trend 2025

18. Flipper

fliper sans serif font trend 2025

19. Minati

Chairi sans serif font

20. Lacotte

Lacotte sans serif font trend 2025

The importance of font trends

As designers, entrepreneurs, and creative folks, we’re always looking for inspiration and new ideas to keep us moving. Making the same type of design and using the same types of fonts is boring and doesn’t move or resonate with anyone. Evolving is part of our DNA.

That’s why we dive into the data and design world to see what folks are up to and why.

We’re fueled by desires and needs whether we like it or not, so why not use that to your advantage and relate to people better? Here’s a summary of the font trends we covered for you to keep in your back pocket.

  1. Handwritten with love – the need for a handmade, personalized appeal
  2. Wield the brush – bold, dynamic movement and flow
  3. Bold display – saying more with less
  4. Look to the future – Leaning into progress and advancement
  5. Imperfect sans – striking a balance between handmade and modern

Stay in touch for more trendy by signing up to our newsletter!

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.