How to Promote Your Website on Social Media (For Free!)
By Erin• 5 min read, Feb 25, 2025
Launching a new website is a big accomplishment — congrats! Now that the hard work is done, you’ll want to shout it from the rooftops and promote your website on social media. How else will you get some eyes on it?
While there’s no one-trick strategy you can use to optimize for every social platform, we’ll give you a crash course on promoting your website on all the big ones — Facebook, Twitter, Instagram, and LinkedIn. (You’ll also want to use your logo on social media to boost your brand!)
Ready to go? Wait!
Which social media platform should you promote your business on?
You need to meet people where they’re at – to do so, you need to understand who your audience is. Try to come up with an ideal customer that would need your services or products and list their:
- Age
- Gender
- Location
This will help you choose the right platform to get the most reach for your audience. Here’s a rundown of the main social platforms to promote your website:
How to promote your website on Facebook
Step 1: Set up a Business Page
The first step to promoting your website on Facebook is by setting up your Business Page. All you have to do is follow this link, pick your business type, then:
Your call-to-action can say anything, such as “Learn More” or “Shop Now.” Make sure your CTA leads back to your website!
Source: facebook.com/routinecream/
Step 2: Join Facebook groups
Next, you should join Facebook groups (both local and general) related to your business niche and start asking and answering questions on them. Your target audience is already here, so it’s a great way to build relationships and attract people back to your Facebook page (and, in turn, your website).
Step 3: Create contests and giveaways
Once you start to build an audience, you need to make efforts to engage them. Create photo caption contests or post special offers to create buzz and attract people back to your website without sounding overly “sales-y.” Here’s an example:
Source: facebook.com/routinecream/
Step 4: Pay for promotion!
If you have the budget, paid promotion is probably the most effective way to attract traffic to your Facebook page and your website. You can do this right from your page using the “Boost Post” feature. (Tip: It helps to see what posts are already doing well organically!)
Facebook allows you to target audiences with your content based on demographics, location, interests, and more. Spend time to set these filters to the people you want to see your content.
How to promote your website on X
Step 1: Create an X profile
Unlike Facebook, where you create a business page separate from your account, Twitter promotion happens directly from your profile. So if you already have a personal account, you’ll want to create a new one for business purposes.
All you need to do is create a social media handle (hopefully something similar to your website), upload a picture, and fill out your bio and website link. Your bio is an important part to spend time on because people will search for and find your profile based on your bio keywords. Like Duolingo’s profile below!
Source: x.com/duolingo
Step 2: Create engaging tweets!
Once you’ve created your profile, start tweeting content that interests your target audience. But, remember that X is essentially a news platform these days. So make sure you tap into existing trends, news, or create a fun storyline that folks want to know more about. Like Duo’s murder mystery!
Some content should be linked back to your website or blog to attract traffic — but not all of it! Also, re-tweet relevant and interesting content from a variety of trustworthy websites and blogs to stay relevant within your industry.
Step 3: Promote tweets
Lastly, you can get even more reach for your tweets by paying to promote them. You probably see promoted tweets in your feed already, like this one:
X allows you to promote your tweets to a very specific audience based on demographics. Make sure your promoted tweets include links back to your website or, ideally, a landing page that drives a specific action like buying an ebook, signing up for an event, or shopping for an online promotion — you get the idea!
How to promote your website on Instagram
Step 1: Create an Instagram account or page
If you don’t have an existing account you’re posting from, there’s an option to create a business account — if you choose this option, you’ll get access to analytics on the performance of your posts and insights about your audience. Make sure you include a clickable website link in your bio.
Step 2: Post giveaways and use hashtags
Post content. Whatever hashtags you’re already using on X are probably relevant for your Instagram posts as well. You can also use Instagram’s search feature to find relevant hashtags. Just type in an existing hashtag and it will show you suggestions and how many posts already use it:
Post engaging visual content and run competitions/sweepstakes to encourage engagement. Here’s an example by Starface:
Source: www.instagram.com/starface
If your main goal is to attract people back to your website, ask participants to fill out an online form on your site to enter a contest. Make sure you keep it simple though!
You can’t link directly to your site from your Instagram posts, but you can direct people back to a link in your profile instead. So if you create a targeted landing page, put that link in your bio before running the contest.
Step 3: Explore paid options
If you’re ready to pay for more reach, Instagram has several different ad types to choose from. If getting clicks to your website is the main goal, then photo or video ads are the best options.
Instagram is also the best platform for influencer marketing. Find other popular Instagrammers with a captive audience interested in your niche and ask them to promote your website or products for a fee.
How to promote your website on LinkedIn
Step 1: Create your page(s)
You might already have a personal profile on LinkedIn. If so, you can add links to your website as well.
If your website hosts your online business, then you’ll probably want to create a LinkedIn company page as well. Here, you can post updates about your business and highlight your work. Don’t forget to include your website in the company details.
Step 2: Join groups
Just like with Facebook, you’ll want to join LinkedIn groups related to your niche and start engaging. Answer people’s questions and ask some yourself. Recommend your blog content to attract people back to your website.
Step 3: Explore paid options
You can create text ads, sponsored content, or sponsored inmail. Sponsored content is probably the best option to attract people back to your website. Share posts from your blog then promote them on your LinkedIn page:
Keep your LinkedIn profile professional and take advantage of opportunities to promote your website in your posts and groups to attract traffic.
Wrapping up
That’s it for your crash course on how to promote your website on social media!
Remember: It’s not enough to simply create your profiles, post your URL, and expect traffic to come. You have to turn your website into a valuable resource for your niche audience through blogging and other content.
If you don’t have time to post a lot of your content, take time to curate links each week through sites like Feedly or industry emails you subscribe to.
Building a social audience takes time, commitment, and a lot of targeted entertaining content to get new followers. But once you’ve done the legwork, social media can become a reliable traffic source for your website. Win!
Looking for more info? Get actionable advice on using social media to grow your business.