Our brains are hardwired to react to and remember color combinations. If you close your eyes right now and think of three famous brands, chances are you’ll be able to conjure up the company’s logo colors right away. Starbucks: green and white. Ikea: blue and yellow. FedEx: purple and orange.
Color is a powerful tool to engage people’s emotions and pique their interest. It’s especially important when developing a brand identity, and brand assets like a logo.
Picking the right color combinations can be tricky business. Lucky for you, there’s actually a science to it called color theory that’ll make it easier for you to select your brand colors.
Types of color combinations
Working with the color theory wheel is the best way to start when choosing your logo colors. The color wheel contains warm colors (red, yellow, orange) on the left side and cool colors (blue, green, and purple) on the right. Understanding the relationship between colors and how they interact on the color wheel is the key to successful design.
Complementary color combinations are colors that sit on opposite sides of the color wheel. These two colors create contrast and make for high-impact, legible brand designs.
Analogous color combinations are two to five colors that sit beside each other on the color wheel. These colors generally create a sense of harmony and balance. Analogous color schemes are often found in nature, where one color dominates and the others support its depth.
Triadic color combinations are rich and vibrant color combinations. Use the triadic color theory if you’re looking for a dynamic three-color palette. Simply draw a triangle on the color wheel and you’ll hit three colors that are evenly spaced out. In logo design, you’ll want to select one color to dominate and the other two as accents.
We’ve chosen some of the best color combinations (complete with a bit of color psychology) to inspire your next logo design. Let’s dive in!
1. Yellow & red
This bold color combination immediately draws your eye to the center of the logo. The vibrant red and unique layout of the company name pops against the happy shade of yellow, creating a sense of energy and playfulness.
2. Black & yellow
Like the smiling monkey symbol in this logo, the bright yellow used is full of energy and delight. The almost-black shade of grey, popular within the entertainment industry (especially nightclubs), has an air of mystery and intrigue.
3. Purple & pink
Warmth, playfulness, and ambition wrapped in one! The bright pink in this logo adds a spark of energy, while the purple acts as a mature counterpart. This color combination is often seen in industries such as beauty and blogging.
4. Blue & green
Blue and green are often associated with tranquility, but this electric blue and lime green exude energy and youthfulness. A bright color combination works particularly well in the fashion, media, and entertainment industries.
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5. Orange & purple
Uncommon color combinations can be risky, but when they work, they work! This pairing of warm peach and eggplant purple is both elegant and unique. Consider this combination for a fashion, beauty, or home furnishings brand.
6. Red, navy, & yellow
Feeling bold? Try an electric trio of colors! The bright red in this logo complements the cheery yellow and regal navy, exuding power and confidence. Try using a color combination like this for an entertainment or restaurant brand.
7. Purple & yellow
Want a logo full of wisdom? Use an optimistic and energizing yellow with a rich purple to spark feelings of creativity. This classic complementary logo color combination is popular in the restaurant and education industries.
8. Pink & blue
A delicate pink paired with navy blue gives off a playful yet trustworthy vibe. The navy pops against light background, creating a beautiful contrast. Consider this pairing for a logo if you’re in the beauty, blogging, or wedding industries.
9. Black & red
Daring and surprisingly inviting, this fierce logo color combination dominates and instills a sense of power and energy. The intense red draws the eye to the company name, while the black provides a grounding background color.
10. Blue & turquoise
If it’s intelligence, confidence, and trust that you’re after for your logo, try combining blue and turquoise. The colors are from the same color family, but are different enough to create a striking duo, with the turquoise used sparingly.
11. Orange & blue
Make your audience feel excited about your brand while instilling trust with an orange and blue logo. This complementary color duo is a classic yet powerful pairing and is popular in the technology and banking sectors.
12. Blue & white
This peaceful sky blue and white combo is a definite crowd pleaser, communicating feelings of trust and tranquility. Creating a logo with this combination ensures flexibility across industries, from non-profit to tech to health.
13. Yellow & green
This youthful yellow brings life and energy to the otherwise calming green in this logo color combination. Yellow and green are often seen in industries such as agriculture, cleaning, and environmental services.
14. Black & orange
This black and orange logo is a strong yet friendly pairing. The orange provides a dose of optimism, while the black is a professional and grounded counterpart. This logo color combination would work well for the film and music industries.
15. Blue & pink
Want your logo to evoke professionalism while maintaining a friendly look and feel? Opt for a navy and hot pink logo color combination. The vibrant pink radiates against the blue and works well for industries like beauty and blogging.
16. Brown & mustard yellow
We love this vintage color combination. Great for professional services looking to give off a sophisticated and traditional vibe. These colors would complement any artisinal services, as well as restaurnats and cafes with a more traditional feel.
17. Lipstick red & white
This color combination packs a punch! Red is an exciting and energizing color, and when used in a hue this bold, should be paired with something calm and neutral. It’s a great logo color combination for teams, as well as retail spaces. Any brand that needs to catch the eye from afar could benefit from this duo.
18. Teal & coral
Combined, teal and coral bring a fun and creative vibe to your logo. They are bright and joyful colors without being too demanding to the eye. This is a great color scheme for creative consultants, and education-based businesses.
19. Yellow & electric-purple
Neon and psychedelic colors are making a big comeback in design these days. It’s a bold move to use a color combination like this, but if your brand is loud we definitely recommend going for it! This color pair is great for beauty businesses, and bloggers.
20. Charcoal grey & taupe
This is a very classy combination, great for hospitality logos as well as photography logos. Use the black as a background color and bring the taupe in as an accent to make a sophisticated statement.
21. Beige with a red gradient
This red gradient paired with black text and a beige background maintains a highly professional feel. A great fit for tech businesses, the red gradient establishes seriousness and professionalism.
22. Light purple, mint, and butter
This logo uses a triadic color scheme to create a soft, yet dynamic effect. Lavender purple looks great with yellow, and the green accent color adds a the perfect flair. This is a beautiful pastel logo with very spring-inspired colors!
23. Grey & green gradient
Just like in nature, our eyes are accustomed to seeing various shades of green. By applying a green gradient over a light background, your design will radiate with life and energy. Like smelling fresh-cut grass.
24. Royal blue & pale yellow
This logo uses a royal blue color combined with a soft butter-yellow. Royal blue is a very professional color, great for tech, finance, and legal industries. This complementary color palette evokes a sense of history, stability, and trustworthiness.
25. Pink with a purple gradient
Easily capture anyone’s attention with a bright purple gradient. Purple communicates royalty, luxury, and power as well as creativity, fun, and wisdom. When paired with a lighter color of a similar shade, your logo will feel balanced and luxurious.
26. Black & gold foil
Everybody loves a bit of gold foil! Black and gold make for a very sleek, sophisticated color combination. The color pair is modern yet approachable and looks great in print materials.
27. Pink & red
This red and pink palette is an analogous color combination. It’s soft but very modern and maintains high enough contrast to remain perfectly legible.
28. Royal blue & lilac purple
We’re loving this analogous color combination that strikes a balance with deep royal blue and soft lilac purple. It’s an eye-catching pair that could be used for almost any industry.
29. Eggplant & yellow gradient
This is a very royal color palette. Yellow and purple are the perfect complementary color scheme, but the gradient here adds a new level of dimension to this logo design. This is a very warm gradient, blending yellow and orange to make a rich, honey-colored gold. Very uplifting and perfect for a wellness business!
30. Fushia & neon green
Now, this is a cool color combination! Using trendy cyberpunk colors, neon green, and fuchsia, this logo is hard to look away from. Pink looks great with a green accent (they’re complementary colors after all) and these deeply saturated colors generate the kind of excitement you’d expect out of a spin class.
31. Black & silver
What color goes with silver, you ask? Nothing works better than black. Black is the perfect neutral tone to allow a silver foil really shine. A stark, professional, yet intriguing and mysterious color combination, black and silver make a very sophisticated pair.
32. Peach & burnt orange
Here’s a monochromatic color scheme that uses the analogous color theory. A soft peach background makes way for this louder, burnt orange. This color pair does well because it maintains a balance between the two tones. One is stronger than the other—there is no battle for attention between the two.
33. Navy & orange gradient
This logo uses complementary colors blue and orange, as well as a gradient to make a high-impact statement. It remains professional while still being visually interesting with the use of an orange gradient to outline a mountain range.
34. Beige & rust
Here we have a beige and rust color pair that exudes warmth and maturity. This sandy beige is a stable, relaxing color and the rust maintains a sense of sophistication. This warm color palette is perfect for businesses in real estate, travel, or lifestyle because it generates a sense of ease you want your clients to feel when working with you.
35. Teal & lavender
This one’s an unconventional color palette, but teal and purple look great together so long as one remains the dominant color. Here we’ve used a soft lavender to create contrast against a darker background. This color combination is moody and magical.
Choosing the right logo color combination
The psychology behind color plays a huge role in our lives. Every day, we subconsciously make associations in our brains that trigger positive or negative emotions.
Remember this when creating your logo — the color combination you choose tells a story, and you want that story to reflect your brand while resonating with your target audience.
Want more insight into how to combine colors in your logo and their meanings? Head over to our logo colors pages for more inspiration, and watch our logo color theory video above!