Top 6 Color Trends of 2024 + Color Inspiration
We use color to communicate our visions, goals, and emotions. And with every year bringing about change and reformation, what will color trends look like in 2024?
With the Looka Logo Maker, we have direct insight into the minds of millions of entrepreneurs and designers, giving us a sneak peek into what color choices best reflect their mindsets. We analyzed our data and the cultural landscape to give you the ultimate colors and color trends that will shape design in 2024.
Here are the top color trends this year:
- Golden hour optimism
- Shades of blue
- Deep purple and bright pink
- Grounding tones
- Green revival
- Dark academia
What are the most popular colors in 2024?
We analyzed color choices from users worldwide and found these colors were the most popular in branding and logo design:
- Gold #CBB26A
- Orange #F5793B
- Deep purple #230344
- Clay #C99383
- Gray #AAABAB
- Buttercream #F7E8D3
- Galaxy blue #223651
- Terracotta #B17A50
- Taupe #B9AC9D
- Tangerine #FB9C2A
- Bright blue #137DC5
- Green #59A52C
Taking a further deep dive into our data, we’ve discovered 6 color trends in 2024. Expect to see a whirlwind of perspectives and emotions, mainly:
- Colors that evoke optimism are coming up in all design spaces, adding light and positive energy to designs.
- Colors associated with reliability and serenity will be popular in 2024. Showcasing a need for stability and clarity in the world.
- In contrast, dark, rich colors are being used to complement lighter ones and add depth, luxury, and a sense of lucidity.
- A rise in earth-inspired tones will add a grounding and bohemian aura to designs
- Pops of neon colors like fuchsia pink and radioactive green are being used as accents to create excitement and surprise.
Top color trends 2024
Using our data and studying global color experts like Sherwin Williams and Pantone, we’ve broken down the top color trends of 2024 with color palettes and design ideas.
We’ve also curated color palettes and branding examples to illustrate how to mix these color trends.
Let’s dive in!
Color trend 1: Golden hour optimism
From mustard to buttercream, the many shades of yellow have become popular in graphic design, interior design, and branding. We’ve seen many variations of yellow, from shining gold to deep wild honey.
This color trend is all about optimism and energy. We’re seeing yellow, orange, buttercream, and mustard used as ways to add warmth and happiness to designs. We’ve seen it pair well with accents of blue, purple, pink, and orange. But the world is your oyster!
Here’s a fun branding example with the yellow, deep purple, and pink color trends:
We’ve created some color palettes illustrating this color trend below:
1. Yellow, orange, and pink
The combination of orange, yellow, and pink brings energy, optimism, and warmth to designs. It’s an inviting and refreshing combination! Whether you’re decorating a room or designing a logo, these colors harmonize beautifully.
2. Wild honey and pink
On the other side of the spectrum, we have wild honey! A rich hue that emulates the deepest orange of a sunset. Dark yellow and orange gained popularity in the past year, and we’re seeing them pop up in branding and logo design. Pink is a popular accent color that we cover in our third trend.
3. Deep yellow and blue color palette
The strong contrast of bold yellow and deep blue embodies energy and calm equally. Integrating these colors into design and fashion is perfect for uplifting and grounding at the same time. This deep blue is the perfect segway into our next color trend, blue.
Color trend #2: Shades of blue
Both Sherwin Williams and Benjamin Moore chose shades of blue as their color of the year in 2024. We’ve seen it pop up in fashion, interior design, and graphic design. Safe to say, it’s a big year for blue!
From the sea-like calmness of cerulean to the depth of royal navy, these tones elicit a sense of stability and reliability. Two much-needed qualities in today’s world.
Whether used as a base or an accent, blue is flexible and can create a serene and reliable atmosphere. It’s a color emotionally associated with trust, wisdom, and communication.
Here’s a branding example incorporating the many shades of blue color trend:
Here are some blue color palettes for inspiration:
4. Blue on blue
The monochromatic blue color palette above has a sense of sophistication, luxury, and reliability. It exudes trust and tradition. That’s the power of blue in full force!
5. Galaxy blue and taupe
This divine blue commands attention, adding depth and wonder to designs. Galaxy blue came in as the 7th most used logo color, frequently paired with a taupe, buttercream, or the gold accent colors from our first color trend.
6. Ocean blues
Like watching the ocean waves, blue is calming. The brand above uses many shades of blue to associate with the sea and the sky.
Use our logo maker to generate colors instantly!
Color trend #3: Deep purple and bright pink
Luscious tones bring a regal and rich vibe to color trends this year, creating a sense of luxury, mystery, and femininity.
Opulent tones of royal purple and fuchsia pink come up time and again in our research for color trends in graphic design, fashion, and interior design.
Deep purple
Purple is associated with mystery, creativity, and magic. It has an unnamable quality to it that feels a little mystical. Purple is powerful and must be used carefully to not look gaudy.
It’s a shade that marries luxury with intrigue and has a unique look that stands out in most industries. Whether it’s through accents or as a main brand color, deep purple commands attention while remaining inviting.
Here’s a branding example with the purple and green color trends in display:
7. Monochromatic purple
Purple is the perfect color to differentiate a brand identity or garner attention as an app logo. It also works with a touch of pink, nude, or black!
8. Futuristic purple and gray
Dark purple has a mysterious otherworldly look when paired with gray. This shade is unique and perfectly encompasses the current and future sentiments of a society on the cusp of reimagining its future.
Bright pink
Bright and bubbly, this bold pink is enough of a statement that it needs little else to complement it. It’s a great logo color or graphic design choice for those looking to create a fun-loving and animated design.
Perhaps it’s the remnants of the Barbie era, but it oozes positivity and feminine energy. For a peachier shade, check out some color palettes for the Pantone 2024 color of the year – Peach fuzz!
9. Monochromatic pink
The pink color palette above exudes a delicate yet vibrant charm, perfect for adding a touch of softness and clarity. Pink also alludes to fun and affectionate energy!
Check out some color palettes for the Pantone 2024 color of the year – Peach fuzz!
Color trend 4: Grounding tones
Earthy, neutral tones are popular in 2024, with society searching for calm, grounding, and comfortable experiences to offset the chaos of recent years. Similar to the blue color trend, but it offers a warmer alternative.
We’re seeing earthy browns like terracotta, clay, and taupe used modestly in logo design, brand packaging, and brand identity design. These colors inspire moments of mindfulness, rest, and relaxation.
Here’s an example to illustrate:
10. Maroon and buttercream
Pulling from natural elements, buttercream is luxurious but still warm and welcoming. It can be the base of any design, and it works well with vibrant colors as well as deeper shades.
11. Espresso and sunshine
This pairing brings together the depth and robustness of espresso with the welcoming nature of buttercream, perfect for designs aiming to be both refined and inviting. This color combination is ideal for those looking to introduce a touch of refined coziness.
12. Terracotta and blush
Blush beige was one of our most popular logo color choices, thanks to its warmth and versatility embodying both luxury and modesty.
Color trend #5: Green revival
Green hues add a vibrant look to designs. Think of lush forests, green leather couches, neon sprouts in the spring, or moss. Green is linked to sentiments of hope, health, and nature.
With rising awareness around physical and mental health, as well as environmental consciousness, green has organically emerged as a symbolic design choice.
We’ve also seen neon green come up as a popular accent color to dark purple, fuchsia, and charcoal shades. Green works well in industries that want to have a cool, calm, and collected appearance.
13. Dark green and neon green
Dark green offers depth and a grounding sensation, reminiscent of a dense forest, while neon green introduces a vivid, lively burst, like new leaves in spring. It’s perfect for creating dynamic, attention-grabbing designs.
Neon green’s emotional association is the opposite of its regular green counterpart. It’s vivacious, energizing, and associated with modern and futuristic designs. It’s often used in very small doses, like on a logo symbol or slogan. It adds the perfect amount of shock value!
14. Seafoam and teal
The seafoam and teal palette is a refreshing and sophisticated choice, blending the tranquility of seafoam green with the richness of teal. It evokes the serenity of the ocean and the depth of the sea, creating spaces that feel both calming and refreshing.
15. Grass green and Taupe
The grass green and taupe palette combines the freshness of spring with earthy taupe, striking a balance between vitality and calmness. Grass green bursts with the energy of new beginnings, while taupe grounds it with a serene, sophisticated touch. It’s vibrant yet tranquil!
16. Bright green and black
Neon colors are an escape from day-to-day life and are zesty and unapologetic. They’re ideal for creating a futuristic and modern look. Neon green was often paired with dark colors to enhance its nuclear look.
Trend #6: Dark Academia
Dark Academia emerged from the days of Tumblr and has surged in popularity once more due to its mysterious, dark, and luxurious allure. It’s sophisticated, clean, and intellectual, tugging at our desire for tradition, rituals, and ceremonies.
It’s a little goth, full of dark charm and gloom. Dark Academia is an elevated color trend that holds intellect and prestige.
Let’s take a look at some color palettes inspired by dark academia:
17. Umber, walnut, and iron
Intellectual tones like maroon and walnut offer an edgy sophistication. Whether it’s through the use of rich, earthy colors or incorporating natural elements like umber, wood, and iron, this trend captures a sense of timeless elegance while remaining approachable.
18. Maroon, seaweed, and stone blue
Dark shades of maroon, seaweed, and stone blue add layers of warmth and tradition to this color palette. It works well for vintage logos or luxurious designs that need an old-craftsmanship appeal.
19. Gothic pine, gray, and blood red
This gothic pine, gray, and maroon palette merges the mystique of historical elegance with modernism. It’s perfect for creating designs that are mysterious and stylishly serene.
The power of color trends in 2024
The past few years have built up to a boiling point of progressive change and upheaval for society. We’ve seen color trends that lift us into a dreamy positive mindset, while others root us into the stability of the present.
All the while, we indulge in the emotional power of color for inspiration. Whatever your design needs are, these 2024 color trends suit every need and sentiment:
- Golden hour optimism
- Shades of blue
- Luscious warm tones
- Grounding tones
- Green revival
- Dark academia
Times are changing, but that’s what makes it an exciting era in the design world. Use these color trends to stay relevant and competitive with your work and beyond.