Top 6 Color Trends of 2025 + Color Inspiration

Color is a tool for communicating our visions, goals, and emotions. But what shape are color trends taking in 2025?

Through the Looka Logo Maker, we took a sample of 25,000 customer logos from the past year and looked for emerging color trends. Not generic ones you already see everywhere (like brat green or Barbie pink), but color trends that appeared out of the blue (😉) and gave us insight into the people’s emerging emotional workings.

We analyzed color data from symbols, fonts, backgrounds, monograms, containers, and the cultural landscape to give you the ultimate color trends (and color inspiration) shaping design in 2025. 

Here are the top color trends you can look forward to this year:

What are the most popular colors in 2025?

We analyzed color choices from users worldwide and found these colors were the most popular in branding and logo design:

Diving into our data, we’ve uncovered six color trends in 2025. Expect to see a whirlwind of perspectives and emotions, mainly:

Top color trends 2025

Using our data and studying global color experts like Sherwin Williams and Pantone, we’ve broken down the top color trends of 2025 with color palettes and design ideas. 

We’ve also curated visuals and branding examples to illustrate how to mix these color trends.

Let’s dive in!

Color trend #1: Burning red

Red was on hiatus for the past few years – but stepped back on the scene with a bang in 2024. We’re seeing the application of red mainly as an accent color, not the main character. Think of red this year as Cat Woman, not Batman. Elusive, sensual, and memorable.

Pinterest Predicts 2025 also named cherry red an emerging color in 2025 – with fashionistas and home decor enthusiasts all adding red to their mood boards.

Here are some examples from the wild:

Merican Light beer by Flagship branding

Rhode by Chandelier Creative

Source: Pinterest Predicts 2025

We’ve created some color palettes illustrating this color trend below:

1. Monochromatic red

PREGO GELATERIA by NOWHERE STUDIO & Juan Sebastián Duque Castaño on Behance

2. Red accents

Source: Deon Libra website design by Nice People

3. Red, mahogany and blue

Logo made with Looka

Color trend #2: Grounding tones

Collectively, we’ve decided we need to touch grass in 2025. That can feel dramatic in the context of color trends – but it’s true. 

Color authorities like Benjamin Moore, Behr, and Pantone all chose neutral, rich, grounding colors as their color of the year. 

2025 will be a ride, and folks are buckling in for some ups and downs. These opulent neutrals offer a haven for stability, peace, and coziness. The brat greens and Barbie pinks of days past are just too chaotic. Have you seen the news? We’re all collectively in need of some quiet and a frolic in the woods. 

We’re seeing reddish-earthy browns like terracotta, clay, and taupe used modestly in logo design, brand packaging, and brand identity design.

Here’s an example:

Source: Routine Cream

Benjamin Moore chose “Cinnamon Slate” along with browns and tans as their color palette of the year. 

Source: Benjamin Moore

Behr chose “Rumors” a luxurious dark red as their color of the year- for those who have many leatherbound books and apartments that smell of rich mahogany.

Source: Behr

And lastly, Pantone chose Mocha Mousse as their Pantone 2025 color of the year. So, if you’re in doubt – choose a neutral, grounding tone to connect with folks this year. Creating a safe and cozy atmosphere with design seems to resonate with today’s culture. 

Source: Pantone

Here are some neutral colors from brands in the wild. Taking any color and reducing it to a neutral, warm, or cool shade is a popular aesthetic choice. Add in a pop of bold or neon color for differentiation!

Source: @Haileybieber on Instagram

4. Maroon and buttercream

Source: Elizabeth Kiviorg on Behance

Pulling from natural elements, buttercream is luxurious but still warm and welcoming. It can be the base of any design, and it works well with vibrant colors as well as deeper shades.

5. Espresso and sunshine

Logo made on the Looka Logo Maker

This pairing brings together the depth and robustness of espresso with the welcoming nature of buttercream, perfect for designs aiming to be both refined and inviting. This color combination is ideal for those looking to introduce a touch of refined coziness.

6. Chestnut, tan, and pearl

Source: BAS ID Studio

8. Wenge and limestone

Logo made with Looka Logo Maker

9. Clay and blush

Poppy Ceramics by Emma Culbert on Behance

Blush beige was one of our most popular logo color choices, thanks to its warmth and versatility, which embody luxury and modesty.

Color trend #3: Sunny and bright

Yellow was our top color trend last year, and this year, it’s still the top choice among our users and the design world. Three different shades of yellow emerged.

From a bright sunny yellow to a deep mustard, folks are looking for happiness and a way to stand out. Yellow hits both targets. This color trend is all about optimism and energy. We’re seeing yellow, orange, buttercream, and mustard used as ways to add warmth and joy to designs.

These were the top yellow shades:

• Sunny Yellow #facf39
• Mustard #ffc93c
• Canary #fce38a

It pairs well with accents of red, blue, and orange. But the world is your oyster!

Here are some real-life examples of branding using varying shades of yellow. Notice how each shade brings a different feel?

Glow bite by New Design Lab on Behance

Source: Homnay Beauty by Xolve Branding on Behance

Source: Lavish Pizza

From mustard to buttercream, the many shades of yellow have become popular in graphic design, interior design, and branding. We’ve seen many variations of yellow, from shining gold to blinding yellow. Check out the yellow color palettes below!

10. Mustard, tawny and linen

Source: Pinterest

11. Black and yellow contrast

Here are two examples of black and yellow contrasting color palettes. The first feels more bright and modern, whereas the following feels warm and vintage. That’s the power of color for you!

Logo made with the Looka Logo Maker

Poke Hawaii Bowls by Yuliia Hrabynska

12. Blue and yellow

Logo made with the Looka Logo Maker

The strong contrast of bold yellow and deep blue embodies energy and calm equally. Integrating these colors into design and fashion is perfect for uplifting and grounding at the same time.

Color trend #4: Ethereal tones

On the note of yearning for peace this year – we saw a unique trend come up in the design and branding world. Gradient colors swirled together to create a liquid-like color aesthetic that has a sense of tranquility and serenity. Like flowing water!

Think of it like a mood ring – colors that flow from light to dark and from cool to warm. The color combinations are majestic, ethereal, and dreamy. They appear mostly in the fashion and food industry – but can work well for spas and app logos too. Check out the various examples below!

Pinterest Predicts also named this ethereal color aesthetic a top trend in 2025 – it’s a fun way to mix and match colors and moods to show off depth and dynamics. 

Source: Pinterest Predicts 2025

Acne Studios on Instagram

13.  Pastel blue, yellow, and pink flow

Source: Beaming Design

14. Coachella sunset orange, periwinkle and teal

Source: Dream in High Park by Puncture Design

15. Warm ethereal mandarin, blue, and mauve

Color trend #5: Sea to sky

Blue is another tried and true color trend that persisted throughout the years. This year we saw three shades of blue in the top ten most used colors in logo design.

From midnight to aquamarine – people rely on blue to express either quirky freshness or a deep sense of reliability and trust. From Clark Kent to Superman in a few shades. Blue is truly versatile!

These were the emerging shades of blue:

• True blue #137dc5
• Midnight #112d4e
• Aquamarine #00cfc8

Whether used as a base or an accent, blue is flexible and can create a serene and reliable atmosphere. It’s a color emotionally associated with trust, wisdom, and communication.

Here are some examples incorporating the many shades of the blue color trend:

Source: Underdays by Caramba Agency

Source: Oobli by Zeus Jones

16. Up in the clouds blue

Source: Louis Vuitton Cloud Collection by Virgil Abloh

17. Soothing blue and buttercream

By Alba brand identity by Madelyn Bilsborough

18. Midnight and blue bird

Logo made with Looka

Blue logos give a sense of security, trustworthiness, and professionalism. It’s a great color choice for different types of consulting!

19. Blue on blue

Logo made with Looka

The monochromatic blue color palette above has a sense of sophistication, luxury, and reliability. It exudes trust and tradition. That’s the power of blue in full force!

20. Galaxy blue and taupe

Logo made with Looka

This divine blue commands attention, adding depth and wonder to designs. Galaxy blue was frequently paired with a taupe, buttercream, or gold accent color

21. Ocean blues

Source: Don Pitirijas on Behance

Like watching the ocean waves, blue is calming. The brand above uses many shades of blue to associate with the sea and the sky.

Color trend #6: Monochromatic contrast

In case you didn’t notice, our top 10 list includes many shades of the same color. Why? The emerging theme is that designers are leaning toward the look of monochromatic contrast in colors. Monochromatic palettes are intriguing—they create harmony, simplicity, and a sense of sophistication.

Pairing the opposite ends of a single color’s spectrum creates the dynamic yet cohesive look of the Bose advertisements below. 

Check out Bose’s Ads by Collins below, it’s a masterful use of a monochromatic color palette.

Bose ads by Collins

Here are some color palettes to inspire you.

22. Figs and lavender

23. Oysters, sand, and fog

The power of color trends in 2025

We’re visual creatures and color influences us whether we like it or not. The colors we choose or are drawn to tell us a lot about how we’re feeling, thinking, or yearning for. What colors were you drawn to? Why?

The dark corners of our society’s subconscious come to light when we look at the colors we choose regularly. And as always, it’s complicated. That’s why understanding color trends is important to reaching people in the headspace they’re at.

We’ve seen color trends that lift us into a dreamy positive mindset, while others root us into the stability of the present. Here they are once more so you can keep them in your back pocket.

1. Burning red
2. Neutral ground
3. Sunny and bright
4. Ethereal tones
5. Sea to sky
6. Monochromatic contrast

Times are always changing, but that’s what makes it an exciting era in the design world. Use these color trends to stay relevant and competitive with your work and beyond.