Logo Design Inspiration: 40 Resources to Fuel Your Creativity
By Nisha• 5 min read, Apr 19, 2024
Choosing a logo is one of the most important branding decisions you’ll make as a business owner. So where do you begin? Start by collecting logo design inspiration that matches your vision, and create a solid idea for what your brand identity will be. Reviewing what other businesses have done is a smart (and fun!) way to get logo design inspiration for your brand.
Here are Instagram accounts, professional designers, websites, and color tools to help you succeed on your journey to the perfect brand identity.
Instagram accounts for logo inspiration
1. @Looka
As an AI-powered logo and brand generator, we live for the latest and greatest in good logo and brand design. We share trending logos, colors, typography, and branding as well as showcase our customers’ beautiful logos. You’ll also find beginner-friendly tips on how to design a great logo and resources for your journey as an entrepreneur.
2. @Welovebranding
If you love branding, then naturally, @welovebranding is the perfect Instagram account to keep you posted on the latest graphic design trends. From logo design to brand identities in stunning mockups, it’s a destination for all branding that makes a lasting impression.
3. @logos.ai
Logos.ai is a fun account to browse to find logos created by expert and amateur designers alike. The channel often discusses the concept behind logos so you can learn more about how designs came to be (and see how they look across different mediums).
4. @Thebrandidentity
Properly named, this Instagram page is an incredible source of branding inspiration from all over the world. It covers logos, packaging, website design, and even branded billboards.
5. @Youngjerks
An amazing source for branded packaging inspiration and trending design ideas from all over the world.
Get logo design inspiration for free with the Looka logo maker!
6. @goodtype
The ultimate account for font inspiration and font trends in 2024 and beyond.
7. @Logonew
Logonew is another popular Instagram account that features curated logos and brands. It’s the go-to profile to follow if you want to read public opinions about logos — every post has a stream of lively comments about typography, colors, and other design factors.
8. @Typetopia
For the font lovers out there, Typetopia is a one-stop shop for vintage and modern font ideas. It also features fun tutorials on how to achieve certain looks on Illustrator!
9. Morrre.dsgn
An edgy design studio, Morrre Design is a great place for design inspiration. You can find branding, logos, packaging, and web design trends to keep you on top of the design world.
10. Branding.mob
branding.mob is a popular profile to get branding inspiration. The feed shares new logo designs, mockups of real or experimental brands, and exposure to trending designs.
11. Thelogopassion
Whether you want simple, detailed, abstract, or illustrated logo ideas, The Logo Passionshares super creative examples. Take note of the spectrum of colors, shapes, and typography styles used. We especially love their tutorials and tips!
12. @thedieline
The Dieline focuses on package design, but it’s a fantastic place to see logos in real-life scenarios — the color combinations will make your eyes happy and get your creative juices flowing. This account is great if you sell physical products online or in-store.
13. @logobooks_
Logo Books shares posts for the design-curious mind — pages and pages of popular and rare logo books are featured. Think of it as a logo history library in an Instagram account! Retro designs are back in style, so this account can be a great source of logo design inspiration and unique vintage logos.
14. @logoarchive
Speaking of history, we love the deep dive Rich Baird takes into abstract and pictorial logo design on this feed. All posts feature white symbols on a black background, many from the 1970s and 80s. It’s the perfect place to get lost in logo shapes, lines, and curves.
15. @Branding.board
Another stunning feed for branding and logo inspiration, branding.board is an authority on new and trendy brand concepts. Every caption covers quotes from the designers, the process involved in the brand aesthetic, and the purpose behind it all. It’s an excellent tool for finding niche designs by renowned designers.
16. @thebrandingcollective
The branding collective showcases the very best in all things branding-related. They also highlight designers and out-of-the-box trends. From logos to packaging, to beautifully designed brand identities, you’ll be swimming in inspiration here!
Branding agencies for logo inspiration
17.@pentagramdesign
We’d be remiss if we didn’t mention the most prominent design firm in the world. With designers, Paula Scher (featured in Netflix’s Abstract series) and Michael Bierut among its ranks, some of the most innovative logos are shared on Pentagram’s account and serve as a reference for graphic design trends and industry updates.
18. @fivestarbranding
This branding agency posts real and experimental brands in stunning mockups. From skincare to coffee, they post logo design inspiration that covers every category and taste.
19.@Collard.designstudio
This account is great for logo inspiration and design prompts for fledging designers who need inspiration from time to time. They also post stunning typography inspiration and mockups for websites, mobile, and editorial. The logo color combinations and fonts are drool-worthy!
20. @TogueStudio
Luxurious and sleek, Togue has a sophisticated style and portrays its many minimal logo designs in crisp mockups and aesthetically pleasing backgrounds. They have beautifully modern fonts and are a great minimalist approach to logo inspiration for those looking for a more refined look.
21. @Studiobyserendipity
This studio offers bold and striking logo and brand inspiration that is more unconventional and different. From bubble fonts to experimental typography forms, this agency takes a different perspective on branding.
Designers for logo inspiration
22. @bmnicks
Brandon Nicks is a freelance graphic designer in New York City. His feed is clean and curated — we particularly love the wordmark logos featured and the dreamy color palettes he uses (hello, Millennial pink).
23. Hellotayloramy
Taylor Amy is a designer based in Australia and has a dreamy, feminine aesthetic that works well for any vintage, modern, or aesthetic brand. She shares the brands she’s working on, and tips and tricks on what makes them work. Our favorite is her weekly brand briefs, a great prompt for designers to practice creating brands.
24. @Byashley.design
Hailing from Trinidad, Ashley creates brand identities for bold brands and infuses an unapologetic brightness to every visual. She also shares tutorials on how to use Illustrator and shares her process of creating logos and brands.
25. @nichedbynoto
Cass is a designer who shares her latest work along with design principles for fledgling designers. Her designs can range from dreamy and retro to modern and ethereal. She shares beautiful illustrations as well as color and font combinations.
Websites for logo inspiration
26. Dribbble
Dribbble is one of the most popular platforms around for design ideas. Part social media site and part freelancing platform, it’s a place to share, see, and comment on logo design ideas (it’s also a favorite around the Looka office!).
27. Behance
Behance is a platform where designers and other creatives showcase their work, including modern logos and graphics. You can endlessly browse the site’s curated galleries to explore different ideas and get inspired.
28. Designspiration
Designinspiration is a platform designed to inspire artists and share design ideas, logos included. Use their keyword suggestions to search the database for specific logo designs — for example, orange logos or restaurant logos.
29. Brand New by UnderConsideration
Brand New is the design and logo blog to visit if you want to learn more about how designers think and work through their process. Each post illustrates how new logos from established brands tie into trends and changing brand identities.
30. r/logodesign
The r/logodesign Reddit thread is a great way to get valuable (and constructive) criticism on your designs from experienced designers and the general public. Try posting your work on Reddit to get feedback and suggestions!
31. Vintage Logos
Vintage Logos offers some ultra-specific inspiration from a collection of logos in a mid-70s edition of the book World Of Logotypes. If you want to learn more about the roots of perfect logo design or want some vintage ideas, this is an excellent resource.
32. World Brand Design
Founded in 2008, the World Brand Design Society (WBDS) is an internationally focused community, dedicated to highlighting exceptional branded packaging and corporate brand design. Additionally, if you have serious design chops you can submit your work to be featured on their website, and amazing Instagram account!
33. Pinterest
This might sound obvious, but Pinterest is a go-to online platform for design inspiration. With a quick search, you’ll find boards upon boards of logo inspiration!
Color tools for logo inspiration
34. BrandColors
BrandColors isn’t a traditional logo design resource, but it’s super valuable nonetheless. You can browse or search the brand colors big companies use and click on a color to copy the HEX code. (Tip: You can copy HEX codes into Looka’s editor when working on a logo.)
35. Adobe Color CC
Adobe Color CC is a robust color scheme builder that’s also fun to casually play around with. If you have Adobe Creative Cloud, you can save and include color schemes directly in Adobe Illustrator or Photoshop. It’s also useful to explore as a free web app.
36. Coolors
Coolors is a color scheme generator that integrates with Adobe but also has a standalone iOS app and Google Chrome Extension. You can browse existing schemes by simply pressing your space bar. Additionally, there’s a paid subscription, but you can easily explore for free and jot down the HEX color codes you love.
37. Colourcode
Colourcode is a more fluid inspiration tool – as you move your cursor around the screen, the color changes and the HEX code appears at the bottom of the screen. Then, click to save, continue to the next color, and opt for one of the many options to export your scheme. Trust us; it’s mesmerizing.
38. Color Supply
Color Supply has loads of information on how to pick the right colors, plus plenty of links to designers using interesting color schemes in their work. To begin, pick a color on the wheel and see its complementary color (plus 20 suggested color combos on the right). Then, scroll down to see colors in action and get HEX codes.
39. Mesh Gradient
Gradient logo design can come in handy when you’re trying to create a modern and ethereal look for your brand. Finding the right colors to create a gradient with is hard, so this website is great for finding the perfect hues for your mesh. They’re all mesmerizing!
40. Mycolor.space
If you have a specific color in mind but struggle to find a palette that complements your main color, this is a fantastic website that helps you fill your palette with different styles of hues. It’s a great tool for finding a style that matches your vision.
When designing your logo, it’s best to source some examples of looks you’re after to streamline your own design process. We hope you’ve found this list of helpful!
Ready to start creating your logo? Try our free logo maker, and generate endless options until you find one you love!