The Best Logo Redesigns of 2024
By Oliver Dec 17, 2024
As we predicted in our 2024 logo trends post, this year has been a busy one for logo redesigns, and not without its share of controversy. Crucially, a couple of trends stuck out:
- It’s been a blue, blue year. 2024 was a year of bold blues. Almost a third of the redesigns we saw featured a vibrant blue as a primary brand color, with royal blue taking the lead in logos from Decathlon, RSPCA, Paysafe, Ocean Spray and PEZ.
- Getting low with lowercase. If Lil Jon was a designer, he’d love 2024. Lowercase logos are popping up everywhere, from the window, to the wall, even the Docusign logo’s small.
- Artistic typography continues to influence logo design, with household names like PEZ and the RSPCA sporting stylized font-only logos.
- Approachability versus exclusivity. Some brands are trying hard to become more relatable as they seek to fit into consumers’ everyday lives, like Amazon, PayPal and Verizon. Others, like Jaguar, Mazda, and Guggenheim are pushing in the opposite direction, seeking to evoke luxury and exclusivity as they explore new territories.
Let’s take a peek at the best logo redesigns of 2024, learn why they work, and get tips on how to create your own fresh logo!
With more great logo redesigns and company rebrands anticipated, things are just getting warmed up. Let’s take a look at the best logo redesigns 2024 has to offer, and learn how to create your own fresh new logo design!
Let’s go!
1. Docusign
As part of their April rebrand, Docusign’s in-house team created a clean new logo symbol and brand identity. As the agreement management platform seeks to be recognized for more than just e-signatures, the brand’s visual identity update is a solid step in the right direction.
Why we like it:
Source: docusign.com
The new logo builds off Docusign’s existing custom sans serif typeface, DS Indigo, using strategically placed cuts and spaces to create a warmer, more expressive logo font. Docusign’s new symbol and color palette are bright, punchy and effective. One of the best brand identity updates we’ve seen in ages!
Tip: Docusign’s logo redesign is a solid case study for why businesses update their logos and brand identities. Changes in a brand’s identity reflect the evolution of their business model and give a clear expression of the company’s evolving goals.
Design a fresh logo now!
2. Klarna
Klarna is a Swedish fintech brand known for its ‘Buy Now, Pay Later’ payments. The company’s in-house creative team recently freshened up the brand’s personality and logo, with one of the best brand refreshes we’ve seen in the financial technology space.
Source: Creative Review
Why we like it:
Fintech is a total hotspot right now for brand identity updates. Neo just launched a new website and brand platform, Revolut switched up their branding, Koho got a new website, but it’s Klarna’s new logo and brand that really stood out.
A new visual system featuring bright colors, bold imagery and some deceptively simple logo revisions, all work to capture the company’s recent changes.
3. RSPCA
The RSPCA is an iconic British animal welfare charity that almost every person in the UK will recognize. Their old logo has been the same for years, so this bold new design is a major turning point. It’s also another example of the artistic typography logo trend we anticipated this year!
Why we like it:
The new RSPCA brand features bold colors, beautiful cutout animal icons, and a new sans serif font logo. It’s somehow friendly yet serious. Creating a sense of urgency for the target audience, while portraying the cute approachability you’d expect from an animal charity. In that sense, it’s a perfect representation of the brand’s history and mission, and a great logo redesign!
4. PEZ
Dude. Pez. Remember Pez? Nostalgia rears its shiny plastic head this year with a simple but mighty update of the brand’s logo, courtesy of Zunder Studio.
Why we like it:
Pez is an iconic brand with a top logo to boot, and we love how the team at Zunder Studio hasn’t gone overboard with this redesign. A little more weight and better spacing kept the Pez logo’s timeless charm untouched while accentuating its unique character. This is a great example of when not to mess with your logo too much when doing a redesign.
5. Ocean Spray
For most of us, juice brand Ocean Spray it’s synonymous with Fleetwood Mac and a guy riding his skateboard. For colorado-based design studio Stone, who designed the new Ocean Spray logo, however, the brand is about much more than that. (It’s still mostly about skateboard guy).
Source: stonestrategydesign.com
Why we like it:
‘Our job became less about refreshing a brand,’ writes Stone on their website, ‘and more about rediscovering a brand story that deserved to be told.’ Digging into the history of the Ocean Spray, the new brand and logo are vital reminders that great design comes from deep exploration. The new logo design captures this depth of insight with a rich, dark blue that holds more weight. As well as a font trimmed for legibility and impact, and a pruning away of extraneous details from the old logo.
6. Bumble
Bumble has come out with one of the biggest logo redesigns of 2024 as part of a major post-pandemic brand refresh. Under the auspices of the tagline ‘We’ve changed so you don’t have to’, the new Bumble logo and brand identity represent a major push by the app to stand out during a downturn in the dating app space.
Why we like it:
Source: bumble.com
With an updated capital ‘B’, Bumble is growing up. Although the dating app’s rebrand might not be the most exciting, what it lacks in visual interest it makes up for in functional elegance. Bumble’s new brand identity speaks to some key changes the company has made to the app’s functionality. It’s a good example of where brand and content design start to overlap in meaningful ways.
While the new logo design isn’t major, it is more elegant, fitting the shift in tone nicely.
7. Decathlon
Sports equipment brand Decathlon received a tight new logo redesign this year, courtesy of legendary creative studio Wolff Olins. The logo comes as part of a global design system update. It includes an energetic new font, new logo symbol and beautiful new brand identity.
Why we like it:
The updated Decathlon logo strides ahead of its predecessor with a renewed forward motion. The new icon leaps out with a simple, kinetic swoosh that puts Decathlon in the same iconic category as the Nike logo. (Also, did someone say royal blue again?)
8. Kimberly-Clark
Consumer goods company Kimberly-Clark got a beautiful brand identity refresh and logo redesign earlier this year, courtesy of creative agency Someoddpilot.
Source: Wolff Olins
Why we like it:
The team at Someoddpilot did a great job with a notoriously tricky task: breathing new life into a multinational brand system, without losing the essence of their brand values in the process.
The new logo redesign also features one of the coolest monogram logo icons we’ve seen, featuring the company initials ‘K’ and ‘C’ in a way that isn’t obvious at first. Turning a negative space logo icon into its positive space version is one of the more interesting logo trends we’ve spotted over the last couple of years.
9. Later
Social media management platform Later unveiled a solid rebrand and logo redesign in 2024, featuring an icy blue color scheme, new logo font and updated logo icon that’s almost identical to a brand designed by your boy a few years back. Great minds think alike!
Why we like it:
The new Later logo adds a certain clarity and focus to their brand that was missing before. The new minimalist design is more stripped-back, featuring a vibrant primary blue plus supporting black and white color combination. The old logo’s pixel design was disjointed, while the redesigned logo symbol has a simpler, more structured feel to it.
Tip: Think about updating your old logo at a natural turning point in the direction of your business. Maybe you’ve just hit your stride growth-wise and you need a more refined version of an existing logo? Maybe your target audience is clearer now? Or perhaps you’ve decided on a new direction and want to rethink your logo altogether. Your business is constantly evolving – your brand and logo should too!
10. Lamborghini
Since the pandemic, car brands like BMW, Toyota and Aston Martin have all followed the same pattern of stripping back their famous logos in favor of more minimalist ones. Now, after 20 years, it’s Lamborghini’s turn to take their logo for a spin.
Why we like it:
Since it’s such a legendary emblem, this one might be controversial. However, the designers did a stellar job leaving the enduring appeal of the old logo untouched, while making the new one more dynamic and digital-friendly. It comes as part of a wider brand recharge (or should we say supercharge?) as Lamborghini seeks to evolve for the digital era.
11. Anheuser-Busch
The new Anheuser-Busch logo injects a classic vintage logo with a modern design style, following the monochromatic logo trend that’s grown in popularity over the last five years.
Why we like it:
With only slight modifications to its previous iteration, the iconic ‘A&Eagle’ now faces forward, a clever nod to the company’s looking ahead to its future.
12. Amazon
The core design elements of the Amazon logo have stayed pretty consistent since the company’s beginnings. Less a dramatic redesign and more a brand identity update, the new Amazon logo uses a bolder orange and updated font (Amazon Ember Modern), characterized by its friendly feel and altered terminals (the end bits of the letters).
Why we like it:
The new logo and brand identity feel fresher and more relatable. The palette feels richer and more engaging, and Amazon’s marketing collateral is clearly more user-centric than before as well.
13. Signal
Messaging app Signal recently released a fresh new logo and app icon as part of its broader brand update as it seeks to stand out among its competitors.
Why we like it:
The new design modernizes Signal’s previous look while maintaining its identity, characterized by a simple, bold design language that lines up with recent minimalist logo trends.
14. Guggenheim
The iconic Guggenheim introduced a new visual identity to unify its network of museums worldwide. Refreshed branding from Pentagram embraces modern design while paying homage to the institution’s bold architecture and artistic legacy.
Why we like it:
The new logo update highlights the museum’s flexibility for diverse settings, reinforcing the Guggenheim’s ambitions as a global cultural institution.
15. PayPal
It feels like only yesterday we were talking about a PayPal logo update. But credit where it’s due, this is another decent rebrand.
Why we like it:
In collaboration with Pentagram, the payments processor’s new identity focuses on simplicity and flexibility with a new monogram and standalone wordmark logo in PayPal’s custom typeface, PayPal Pro (an adaptation of the mighty Futura font).
16. Envato
Envato unveiled a stunning new brand identity in the latter half of 2024, featuring vibrant colors and a simple, punchy logo.
Why we like it:
The new design emphasizes a sense of ease and creativity, mimicking the brand’s updated look and feel overall. The logo sits nicely in what is also a stunning new UX and web experience. Almost like they’re a platform for designers or something…
17. Verizon
Verizon introduced a refreshed identity in collaboration with Turner Duckworth, marking a significant update to its branding. Verizon’s larger brand update also includes a bright new color palette, vibrant photography, and energetic brand collateral.
Why we like it:
An evolution of Pentagram’s 2015 ‘tick’ logo, the new glowing ‘V’ icon draws obvious comparisons to Netflix’s ‘N,’ aligning the telecoms giant with more contemporary design trends that it has been struggling to keep pace with until now.
18. Mazda
It was only a matter of time before Japanese car giant Mazda followed the path of automobile manufacturers worldwide by stripping down its legacy logo to its basic elements. The new logo icon retains the iconic winged ‘M’ but gives it a more angular shape, aligning with the brand’s shift toward a more premium image.
Why we like it:
This is one of the better examples of the ‘digitization’ of car brands we’ve seen, keeping the spirit of the brand alive without taking too much away from its original logo while still adding a new energy to it.
19. Disney Channel
Rumblings of a potential Disney Channel brand refresh have been emerging since August, including a new logo design that moves away from the iconic Mickey Mouse ears used for almost a decade.
Why we like it:
The updated identity focuses on a cleaner, more modern look, featuring a reimagined Mickey head as part of a wider design overhaul. The new brand iconography feels more at home in the digital context we live in, and the updated palette does, too. Stay tuned, kids!
20. Jaguar
Marking the official end of the British Empire, November 2024 saw UK car maker Jaguar drop one of the most controversial logo redesigns of the year – and perhaps the decade – in this now infamous launch.
Why we (don’t) like it:
Objectively, it’s not a bad logo. Yes, it mixes up lowercase and uppercase letters, but it’s well-executed despite relegating the famous leaping jaguar to a mere secondary icon. The real controversy of the rebrand lies in its brazen rejection of Jaguar’s past. In a launch ad that felt like propaganda made by actual aliens, the company turned a ‘change in direction’ to a fiery swerve off a cliff. Jeremy Clarkson is weeping, and so am I. Driving a Jaaag will never be the same again.
And that concludes our list of the best logo redesigns of 2024!
When should you redesign a logo?
You might be wondering why brands revamp their logos anyway. After all, shouldn’t a great logo stand the test of time?
In some ways, many do. Brands like Nike, Apple, and Amazon have had enduring logos that have stayed pretty much the same since their first iterations (with a few updates).
Ultimately, however, the main reason many businesses switch up their logos is that they’re growing or changing in some way. Focuses shift, goals evolve, and when companies change enough, it becomes time to tell a new story.
If you’re thinking of doing your own logo redesign, keep in mind the following points:
- Are there any logo trends in your industry that you can use to inform your own design? This doesn’t mean you have to do what everyone else is doing exactly, but it’s good to get a sense of the common look and feel of your competitors’ logos and brands.
- Does your brand need a refresh or a rebrand? A refresh would be something like the PEZ or Kimberly-Clark logos, which are useful when a brand is maturing and just needs a bit of refinement. A rebrand, on the other hand, would be more useful if your business is changing in some fundamental way and you want to express that new direction through your visual identity.
- Could a new logo tell your story better? Your logo is the most common symbol people will see in relation to your brand. The best logos are simple, iconic, legible, and original. Think carefully about which logo font, color choice, and logo symbols you use. If you want to take things even further, using negative space in your logo can be a super effective way to differentiate your brand from the competition.