The Biggest Logo Redesigns of 2025 (So Far)
By Oliver Jul 2, 2025
It’s already been a wild ride for logo redesigns in 2025, with some of our predicted logo trends for this year making an appearance. Here’s what we’re seeing so far:
- Bendy stuff. We called it: 2025 is a year for arched logos. Brands like GF Smith are leading the way with their friendly, bendy new smile logo. We’re hoping the next 6 months bring more smiles and more playful logos like this.
- Neon logos. Companies like Koho, Eventbrite, and Mindbody have set the tone for 2025 with their luminous logo designs, featuring bold fonts, bright colors, and plump, playful logo icons.
- ‘Big Friendly Megacorp’. The world might be falling apart, but massive capitalism is the friendliest it’s ever been! Amazon, Adobe, and Walmart all got shiny new logos, with warm, approachable fonts and updated logo icons. Amazon, in particular, dropped one of the best rebrands of 2025.
- Logo symbols: the new meta in brand design. Logo symbols have taken the spotlight, with companies leaning heavily into their logo icons as standalone characters to represent their brand’s personality.
With more great logo redesigns and company rebrands anticipated, things are just getting warmed up. Let’s take a look at the biggest logo redesigns 2025 has to offer, and learn how to create your own fresh new logo design!
1. G.F Smith
Paper company GF Smith dropped one of the sickest logo redesigns and rebrands of 2025. Bold and playful, the new logo turns a decisive new leaf in the paper company’s brand strategy.
Source: TEMPLO
Why we like it:
UK-based TEMPLO did an amazing job injecting a seemingly dull commodity with vibrance and enthusiasm, paying homage to the paper company’s ‘gently radical’ spirit.
The new brand features a 3D-ready logo and a stunning new color palette, capturing the essence of GF Smith and revamping it with a challenger brand image.
Source: TEMPLO
GF Smith’s broad color palette plays on all the possibilities of paper. Michael Scott would be proud!
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2. Koho
We recently talked about how important it is for businesses to evolve their branding as they grow. Canadian fintech Koho is a great example of a rebrand done right, and one of the best logo redesigns 2025 has to offer.
Speaking on their new logo, Koho’s Brand Design Lead Patricia Geagea said: “Our new neon logo represents the energy behind your hard-earned dollars. Our new colors also make KOHO stand out, because we stand for new, different financial solutions for Canadians.”
Why we like it:
It’s bold, simple, and instantly recognizable – everything a great logo should be, and right at home in our digital world. Rather than radically redesigning, Koho took their previous logo’s shape and form and elevated it, keeping brand recognition while highlighting the changes the company has made over the last few years.
3. Eventbrite
Created in partnership with BUCK (brand refresh) and Instrument (app redesign) Eventbrite’s 2025 glow-up flips the script on event discovery, with an updated logo icon called “The Path”, bright new color palette, animations, and a social-first app.
One of the biggest logo design trends this year is brands making their icon the star of the show. Eventbrite released a dynamic new logo symbol representing the journey from event discovery to lasting memories. It’s customizable to reflect different communities, from foodies to artists to plant lovers.
Source: Eventbrite.com
Why we like it:
Eventbrite’s new logo and visual identity capture the raw energy of live events with a bold new color palette, typography, and lifestyle photography. We especially love that squishy new icon!
Source: Eventbrite
4. Mindbody
Wellness brand Mindbody unveiled a new brand that’s a huge leap from their old identity, featuring a long-overdue color palette refresh and new logo icon. Talk about a before and after pic!
A dynamic, fluid “m” logo mark represents all forms of movement—heartbeat, breath, and progress. It reflects both the brand’s mission and the rhythm of its wellness community. Built to be timeless, modern, and unmistakably Mindbody. It’s forward-thinking but still honors their legacy.
Source: Mindbody
Why we like it:
Mindbody’s new logo and brand identity are better aligned with the concept of wellness, and it’s a great case study in how to evolve your logo to better suit your business. We especially love their new logo icon – with its organic shapes and gentle curves, it just feels more like a wellness brand. It’s a great example of using design to capture specific elements of what you do, and one of the most memorable logos of the year.
5. Amazon
For the first time in over two decades, Amazon has updated its iconic logo. This major refresh (led by Koto) introduces a new global typeface (Ember Modern), brighter colors, a friendlier tone, and a unified design system for Amazon’s 50+ sub-brands.
Another prime example (lol) of how brands are leaning into their logo icons more than ever.
Source: Koto / Amazon
Among the many good things about the new Amazon brand, one of the best is its new tone of voice. It’s playful, simple, and self-aware, while telling a story about what makes Amazon unique.
Source: Koto / Amazon.
Functional and friendly – meet Amazon’s new custom typeface, Ember Modern.
Why we like it:
Wrangling a global brand identity is a major challenge, and Amazon’s 2025 refresh nails it. With Koto’s help, the new look and logo pulls over 50 sub-brands under one warm, smiley umbrella. A masterclass in brand consistency, and one of the best logos created this year.
Source: Koto Studio
6. Walmart
The Walmart logo just added a new chapter to its long history. Announcing its rebrand back in January, the retail giant has updated their entire brand image with a modern new look.
Source: Walmart
The updated branding features a new logo, refreshed color palette (True Blue and Spark Yellow), bold new font, and an improved logo icon. Walmart’s digital-first branding gives the retail giant a fresh, contemporary look.
Source: Walmart.
Why we like it:
Walmart’s improved logo and branding look to the future while staying true to its iconic past, keeping the brand relevant without losing its history. The new color palette feels weightier and more engaging, and the bold new font gives the logo a fresh impact.
7. Adobe
Adobe unveiled a brand new logo this year, in collaboration with Mother Design. As we predicted back at the start of 2025, this is the year bold reds make a comeback.
Source: Adobe
Color plays an important role in the psychology of branding, perhaps none more than red – the color of passion, heat, and impulse. Is it an interesting color choice for a design brand? Maybe – but Adobe’s known for its bold red branding, an association it’s built over a number of years.
Why we (don’t) like it:
To be honest, there’s not a whole lot to critique here. Not much has changed, yet the new logo feels less iconic than before. The ultra-bold font trend we’ve seen this year isn’t always an automatic improvement, unfortunately.
8. RE/MAX
Real estate franchise RE/MAX dropped a new logo in February, as part of a wider digital-first rebrand. The new look by Camp + King kept RE/MAX’s iconic red, white and blue balloon, while introducing a new ultra-bold, ultra-compressed, ultra-industrial black font redesign.
Credit: RE/MAX
Why we don’t like it:
Pepsi logo comments aside, it’s pretty hard to make boring, stressful stuff like real estate feel exciting. And to their credit, Camp + King did a great job of injecting new energy into RE/MAX’s brand identity using geometric shapes and bold color contrast.
However, if we’re just talking redesigns, the new RE/MAX logo is just too loud and industrial for a consumer real estate brand, in our opinion.
9. Herman Miller
Hold on to your Aerons (that’s a chair), Herman Miller just updated its logo. Joining the ranks of brand like Adobe and Kimberley-Clark, Herman Miller ditched their logo container in 2025, opting for a standalone icon and new minimalist design.
Source: Herman Miller
In collaboration with Brooklyn-based design studio Order, the new Herman Miller logo is actually an update of a global rebrand that was finished in 2024. The 2025 design breaks out the logo icon from its container and adds more weight to the logo text.
Credit: Order / Herman Miller
Why we don’t like it:
Although the 2025 logo redesign frees Herman Miller’s iconic hand-drawn “M” icon from its container (like Adobe did with their monogram), the new ‘Söhne’ typeface feels a bit too sterile. The timeless quality of the old logo font is gone. Instead, we’re left with what feels like a soulless system font. Time to sit down for a bit.
10. Alpen
Muesli brand Alpen got a healthy glow-up at the start of the year, with a fresh logo and brand identity. In collaboration with BrandOpus – known for their work with big food brands like Jell-O, Oscar Mayer, and McCain’s – Alpen’s new branding gives a much-needed boost to an otherwise declining category. Muesli never looked so good!
Why we like it:
The new logo hits the sweet spot between clean design and storytelling. That flowing “A” is clever typography at its best, acting as both a visual anchor and a nod to Alpen’s mountain roots.
11. OpenAI
‘Create the world’s most boring and least original logo. Be sure to include no interesting or distinguishing features, and make sure my brain feels at least 80% smoother after having looked at it’.
This is the actual prompt a designer used to create OpenAI’s new logo.
Or, it probably was.
Made in collaboration between OpenAI’s in-house team, Studio Dumbar and ABC Dinamo, the new OpenAI logo and brand identity marks a new direction for our future robot overlords – retiring the iconic ‘blossom’ icon that’s been with the company since its early days.
Why we don’t like it:
Look, we get it. You’re building one of the fastest-growing and revolutionary companies on the planet, and you need a brand identity that feels as monolithic and as flexible as possible. Fine. But the new design is as functional as it gets, with all the character of a generic LLM response. No heart, no soul, no AI butthole logo icon. No thank you!
Time to give your logo a glow-up?
Why do major brands like Walmart, Adobe, and Amazon choose to update iconic logos? The real reason is that they’re evolving. New directions, new stories to tell, and new spaces to stand out in – these all need logos that match!
So if you’re ready to level up and give your logo a refresh, here’s what to keep in mind:
- 🫠Watch out for common logo mistakes. From using the wrong colors to weird font spacing, logo mistakes can undermine your brand and business.
- 🎯 Simple logos stand out! Out of all the logos created in 2025, the simple ones are the most memorable. Clean lines, clear shapes, no nonsense.
- 🕵🏼 Keep an eye on logo trends. Look at other brands in your industry and see if there are any trends – like neon colors or playful logo icons – that can keep your brand fresh without losing what makes it unique.
- 🎨Refresh or rebrand? A refresh (like Walmart’s) can modernize your brand while staying true to your past, while a rebrand (like Koho’s) might signal a new direction altogether.
- 📚 Don’t skip the brand guidelines. Once you’ve nailed your logo, brand guidelines help keep everything in your visual identity consistent – from how your logo’s used, to colors, typography, and tone of voice.