The Top Logo Trends of 2025 You Shouldn’t Miss!

In the ever-changing landscape of design, logos aren’t just symbols; they’re storytellers. They have the power to convey a brand’s identity, ethos, and even its future aspirations. As we review the latest logo trends, we discover how they reflect our society, technology, and artistic innovations.

From bold color palettes to artistic typography, each logo trend carries its own flavor and message. We learn a little bit about what’s important to us now, how we’re feeling, and what we’re looking forward to.

2025 logo trends

Here’s a list of the latest logo design trends for 2025:

Design a trendy logo now!

1. Anything but straight

Lines, that is. Sure, logos have been arched and slanted for decades. But the number of big rebrands we’ve caught re-positioning their logos in the last two years hints at a growing logo design trend. 

kleenex new logo 2024

A new logo for Kleenex in 2024

Take Kleenex, Manischewitz, and Gustini– all either adding movement or doubling down on their slanted positioning in recent logo redesigns

manischewitz new logo 2024

A new logo for Manischewitz by JKR Global in 2024

Arched and slanted positioning quickly takes a 180-degree wordmark from generic to memorable. Leveraging unique form and movement in a logo is a great way to add playfulness and character. We see this in timeless, iconic logos like the Nike “swoosh” adding dynamism and movement. 

You’ll want to ensure this choice is on-brand and speaks to your brand identity. Arched or curved text can imply playfulness, or archival tradition. While slanted or diagonal text can imply innovation, progress, and movement.  

2. Royal blue leads the way

Though Pantone declared this the year of Mocha Mousse, logo designers have another color in mind. Royal blue has exploded on the logo design scene, with major brands like Walmart, Fanta, Burberry, and Webflow incorporating this rich hue into their logos.

 

Blue is a certified hit in the world of logo design. Representing trust, stability, and loyalty, the emotional associations with this color are an easy win for brands looking to establish a connection with their target audience.

30% of the top 20 logo colors used by Looka customers were shades of blue.

With Barbie pink and Brat green taking over our recent summers, we’re seeing a trend towards rich, bold colors in design. Combining bold colors makes for some visually striking logos– don’t shy away from this trend!

Emotional-Impact-of-Color-BLUE

When using bold colors in your logo, be sure to have a black or white version to ensure accessibility for folks with color blindness!

3. Paying homage

This logo design trend is about honoring the past. Perhaps as a cultural push-back to the rapid futurism we’re facing with the rise of AI, brands are looking back in their history for a sense of stability.

In 2023, we saw Burberry bring back its 101 year old logo design of a knight gallantly riding a horse. The brand also replaced a somewhat bland sans-serif font with a classy and archival serif. This call-back to the past emphasizes the importance of tradition and helps communicate Burberry’s historic brand identity.

Burberry new blue logo design

Logo designs don’t have to be modern to make a lasting impression. Sometimes, the most memorable logos tell a brand story that is rooted in tradition or evokes a feeling of nostalgia.

Take Pepsi, for example. The brand announced its first logo design update in 14 years, reviving the quirky all-caps sans-serif font and bolder brand colors.

Pepsi retro logo design trend

For small business owners, digging into your company’s roots is one way to make logo design stand out.

4. Artistic typography

This logo design trend gets hotter by the year. Gone are the days of cautiously selected font pairs, and traditional font styles. We’re seeing a wave of whimsical and creative fonts take over font databases. Exaggerated strokes, playful ligatures, and elongated stems can create visually striking wordmark logos.

The Brooklyn Museum launched a gorgeous rebrand in 2024, incorporating artistic typography choices that capture the dynamism and diverse perspectives of its audience. We see overlapping letters and connective ligatures applied in this new logo.

Brooklyn museum new logo

Source: Timeout.com

From vintage display fonts to experimental serifs, logo designs are gaining character from font choices alone in 2025. This logo trend is also about blending unexpected fonts together. Aim to create logos with personality by breaking uniformity. Check out these logos designed using Looka’s logo maker below!

We took a sample of 25,000 customer logos from the past year and looked for emerging logo trends. 29% of Looka customers surveyed used stylistic, creative fonts to create their logos.

5. Logos you can afford

Ok, while this isn’t exactly a logo design trend, it’s certainly a trend in the design industry at large. More and more small business owners are taking to AI platforms and logo makers like Looka to create impactful and memorable logos they can actually afford.

Working with graphic designers can be frustrating, and logos can be costly. Not to mention, economic instability means an increased caution in where and how we spend our money. Luckily for entrepreneurs, the ability to create beautiful, impressive logos is getting easier– and cheaper.

Y2K aesthetic logos made on looka logo maker

6. Condensed sans serifs

One of the latest logo design trends we’re seeing pop up is the use of condensed sans serifs. There’s nothing new about sans serifs – they’re sleek, modern, and easy to read. We see them everywhere. However, different styles of sans serif fonts come in and out of style.

In 2025 we’re seeing the use of bold and condensed sans serifs come forward. Letters are packed together to create visual impact and add unique character to an otherwise simple font choice.

Take the recent logo redesign of Herman Miller, and RSPCA. Both logos opted for heavy-weight, tight learning typefaces to make an impact. Not the color choice as well, both the top trending logo colors of 2025!

7. Lowercase logos

Some of the most iconic brands out there use lowercase logos, and more brands are following suit. Lowercase logos offer a friendly, laid-back style. Of all the logo trends mentioned, this is perhaps the easiest to adopt.

There are many ways to convey a brand’s personality, from font choice to color combinations, but lowercase wordmark logos instantly communicate an approachable brand. In 2025, consumers are looking for a more personable approach from brands. Take the recent logo update from Gustini pasta. The logo transitioned from a traditional feel to a lowercase logo catering to Tik Tok users searching for pasta recipes on the app.

Playful fonts logo trend

Creating a visual identity that speaks to consumer interests has massive benefits for brands, no matter the size.

8. Spurless geometric sans serifs

Everything old is new again. We’re seeing a revival of early 2000’s fashion influence design trends all around. With the recent (controversial!) Jaguar logo redesign leveraging a spurless geometric sans serif font, we anticipate seeing more of these fonts this year and beyond. 

Jaguar logo redesign

Source: media.jaguar.com

Geometric fonts are a type of sans serifs that emphasize the simple geometry of basic shapes like triangles, circles, and squares in “A” “O” and “D”.  Spurless geometric fonts are sub-genre that don’t have “spurs” (that’s graphic design speak for the extra sticky-outy bits) that extend beyond the basic shapes. 

Spurless geometric sans serifs are soft, rounded, and youthful looking. We’ll see them tastefully used in digital design for gentle, youthful, and playful characteristics. Some consider them to look futuristic, being ultra-refined and minimal. You’ll often encounter these fonts in tech. 

Examples of this font include Ubuntu (which you can download for free here!)

spurless geometric font

Unique fonts are moving to the forefront of graphic design trends. Learn more about them here!

9. Red revival

No color has burst onto the scene in recent years quite so quickly as red. Every version of the color red has seen a revival in the last year, from scarlet to deep burgundy. We’re seeing red on walls, red shoes, red bags, red posters, red fonts, and red logos! 

Impossible foods rebrand 2024

Source: impossiblefoods.com/media

Red was the top color used by Looka users last year! Read more about color trends in 2025.

Red is associated with passion, love, and power. It’s a color that incites confidence and excitement. Red combines well with blue, black, white, and green. Usually, we see red used as an accent color to add a burst of character or create a visual hierarchy. 

However, this 2025 trend sees red stepping into the spotlight. We’ve seen multiple rebrands apply red as the primary design choice. From Impossible Meats designed by JKR Global to Matty Matheson’s food company, suggesting red is here to stay. Move over Coca-Cola

Things to leave behind in 2025

While logo trends tend to take a couple years to shift in and out of popularity, there are certainly some trends to leave behind this year.

Here are a couple logo trends to leave behind!

  • Basic, boring, sans serif logos. The time for basic, bland sans serif logos is a thing of the past. Brands are catching the attention of followers with more of a maximalist approach. Think: color, playful and mixed fonts, geometric shapes, and hand drawn elements.
  • Overly complicated logo symbols. The time for multi-colored, intricate logo symbols has passed. Logo symbols can communicate complex ideas without being visually overwhelming. In 2025, it’s time to refine your logo symbols and make them more accessible to consumers.
  • Astrological symbolism. Astrology seemed to take the world of branding by storm a few years ago. While there’s a place for it, it’s time to set aside your moon symbols unless they are directly correlated to your brand identity.

Upgrade your logo with these 2025 trends!

The best logo designs capture people’s attention while communicating a brand’s identity. While following logo design trends is a great way to keep your brand up-to-date, we recommend picking only one that makes the most sense for your brand. A great logo is timeless, versatile, and unique.

By tapping into these logo design trends for 2025, you’ll make a logo that speaks to the reigning design interests and stands out against the competition.

Try designing a trendy logo with Looka’s logo maker now!

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