10 Ways to Make Your Small Business More Sustainable

Small businesses can have a surprisingly big impact on the environment. When starting a small business, it’s up to you whether that impact is positive or negative. Small business sustainability is a growing practice in the minds of environmentally conscious brands.

Consumers are more willing than ever to invest in non-toxic, eco-friendly products to protect their families and the planet’s future. Today, businesses of all sizes are choosing more environmentally sustainable practices in response, and their customers are noticing.

The numbers speak for themselves:

Not only do green business practices help you stay competitive in today’s market, but it sends a positive message of environmental awareness that helps elevate your brand. Some of these practices could even be a sustainable business idea to start!

So, how can businesses be more sustainable? If you’re starting a sustainable small business, take a look at these ten ways you can make your process more sustainable.

1. Your product source materials

Small business sustainability starts at the source. A report by EY found that businesses that focus on a sustainable supply chain experience a 25% increase in revenue.

And the first step toward making your environmentally friendly business is asking the following questions about your source materials:

Are they sourced sustainably?

In other words, does your supplier integrate strong ethical, social, and environmental practices in producing the materials? An example of this might be responsible water usage in manufacturing.

Are they Fairtrade?

Ensure your materials are manufactured by ethical suppliers that pay their employees fair and livable wages. The Fairtrade website has a wealth of information about Fairtrade goods.

Are they made with recyclable, renewable, and/or biodegradable materials?

These materials have a minimal impact on the environment, and they do not contain toxic or ozone-depleting substances. Examples include:

• Cardboard and paper
• Corn starch
• Bagasse paper (sugarcane fiber pulp)
• Mycelium (mushrooms)
• Degradable bubble wrap

Do you practice green procurement?

Make sure you source your goods and services from local suppliers to support the local economy and cut down on transportation costs.

Brand example: Avocado Mattress

A certified organic mattress brand, Avocado is a stellar example of brands that want to showcase transparency when it comes to their sustainability practices. The mattress brand has a page titled “Farm to Mattress,” which covers their entire supply chain.

Starting from the +200K sheep that wander throughout 40K hectares in the Himachal Pradesh region of northern India, to their factories in Rampur and Los Angeles. 

Source: avocadogreenmattress.com

2. Eco-friendly packaging

According to the EPA, “containers and packaging alone contribute to over 23% of the material reaching landfills in the US.” You can significantly reduce your brand’s pollution contribution by changing the way you package your products.

Go with biodegradable packaging

Swap out single-use containers for materials that break down quickly and effectively, like corn starch, mycelium, wood pulp, and seaweed.

There are plenty of sustainable packaging suppliers out there. Here are a few: 

• Tipa 
• EcoEnclose
• Better Packaging

Don’t use a mishmash of materials

If your packaging contains two different types of polymers, for example, it can render it unrecyclable. If you must use plastic, stick to one type.

Make it fun — and functional

Have you ever liked a product’s branded packaging almost as much as you liked the product itself? The more stylish, sturdy, and/or useful your packaging is, the less likely it is to end up in a landfill. Your customers will probably find a future use for a reusable drawstring bag with your logo on it, for example.

Brand example: Alter Eco

A food brand featuring chocolate bars, truffles, granola, quinoa, and more, Alter Eco states that it’s the cleanest, greenest snacks on earth (and their packaging definitely supports this). The brand utilizes recovered wastepaper, which “contributes to reducing the demand for virgin materials and lessens the strain on our ecosystems”. 

Packaging is an important part of your brand experience. By making it sustainable, you’ll leave an even better impression.

Start your sustainable business with a logo!

Only pay if you're 100% happy!

Start creating a logo by entering your company's name Get Started

3. Sustainable storage

A hidden aspect of small business sustainability is where products are stored before being sold. Whether it’s freezers for your food or a warehouse for your wares, the environmental impact of storage can add up over the months and years. Here are a few considerations:

• Choose an eco-friendly facility that uses renewable energy for climate control, such as solar panels.
• Pack items in green containers instead of polluting plastics.
• If you need to get rid of items you no longer have use for, consider donating them instead of throwing them away.

Brand example: Prologis

Prologis is a global supply chain and logistics company. They’re committed to sustainability practices and achieving net-zero greenhouse gas emissions across their supply chains by 2040. As they state on their website, they’re “committed to site, develop, and operate their buildings with efficiency in mind.”

4. Green shipping and delivery

Small business sustainability doesn’t stop once your products have shipped! Going green with your shipping practices will reduce your carbon footprint even further.

Use sustainable delivery methods

• Don’t put a tiny package in a box five times its size (Hi Amazon!). Use packaging that is as compact as possible to minimize cost as well as the amount of space your product takes up in the carrier. This will result in fewer trips and fewer emissions.
• Cut down on waste (and cost) by reducing the “Russian Doll” effect of putting a boxed item into a second or third box before shipping.
• Consolidate orders when possible. Offer discounts for multiple orders to encourage bulk purchases.

For example, Sendle is a sustainable shipper (specifically for small businesses) that ships to Australia, Canada, and the US. 

Use environmentally friendly business shipping materials

Examples include:

• Biodegradable mailing pouches (typically made with 50% renewable wood pulp starch)
• Biodegradable filler, like starch-based packing peanuts
• Recycled cardboard
• Compostable bags

On the flip side, here are materials to absolutely avoid:

• Standard mailing pouches with plastic bubble lining, which are difficult to recycle effectively
• Styrofoam packing peanuts (or styrofoam anything)
• Plastic wrap or cushioning

Brand example: Allbirds

The popular shoe brand, Allbirds, is known for its sustainable materials and environmental stewardship. They’re committed to cutting their carbon footprint in half by the end of 2025 and reducing carbon emissions to zero by 2030.

One avenue they’re taking for more sustainable shipping is to “achieve a steady state of more than 95% of ocean shipping.” Ocean shipping saves both cost and carbon emissions compared to air.

Source: thesavvybackpacker.com

5. Reduce paperwork and paper billing

The most environmentally friendly business paper you can buy is no paper at all. Offices in the US use 12.1 trillion sheets per year. Cost aside, that’s a lot of trees.

Aim to be as paperless as possible

Making the switch to online billing and paperwork is a win-win for everyone. Not only does it drastically cut down on paper waste, but it also vastly increases your physical storage space. Instead of paper receipts, opt for email receipts sent to customers.

If you must use paper…

A 100% paperless workspace is a noble endeavor, but it isn’t always practical. Eventually, you’re going to need a piece of paper. You can still save countless trees by exclusively supplying your office with sustainably sourced recycled paper.

If your vendor is local, even better. Just make sure you reduce, reuse, and when you’re finished with it, recycle. Certifications to look for from brands: 

• Forest Stewardship Council
• Rainforest Alliance
• Ancient Forest Friendly
• Green-E
• Processed Chlorine Free
• BioGas
• Zero Waste

Brand examples: Botanical Paperworks

Botanical Paperworks is a sustainable business paper supplier that uses seed paper, which is an “eco-friendly paper made from recycled paper waste embedded with wildflower, herb, or vegetable seeds.” When you’re done with the paper, you can plant it in soil to grow into plants. 

Some other sustainable business paper suppliers include:

• Noissue
• Bloomin
• Hemlock

6. Involve your employees

Small business sustainability includes the efforts of your whole team. A company culture that is built around environmental awareness makes it easy to reach your goals.  A survey by Esker found that 76% of U.S. employees shared that it’s more important than ever for businesses to be sustainable in the workplace.

Curb commutes

Needless to say, working from home is more popular than ever these days, which has many people breathing easier. Giving your employees the option to WFH when possible cuts down on pollution, fossil fuel usage, and reduces your company’s overall environmental footprint.

Turn your team “green”

Encourage your employees to buy into a greener mindset by incentivizing and rewarding environmentally friendly habits and showing appreciation for their efforts. Motivate and engage them by asking for ideas and input on how you can make positive changes both in your workplace and your community.

Things like biking to work, zero-waste days, bring your own lunch days. Set goals and celebrate your successes.

Brand examples: Salesforce

Salesforce launched ‘Earthforce’, a sustainability initiative with a goal to provide employees a way to connect with local communities and environmental interests and passions. The group leads to positive impacts on the environment and the company.

Source: Salesforce.com

The group runs lunch and learns, volunteer events, documentary screenings, and in-office events, all geared towards employees being able to make an impact. 

7. Make your brick & mortar space sustainable

Source: thesoapdispensary.com

Whether you rent or own your office or storefront, there are simple measures you can take to reduce your environmental impact within your space.

Green up your environment

• If possible, choose a space with plenty of natural light to cut down on energy usage.
• Consider the use of LED lamps instead of overhead lighting.
• Discourage single-use coffee makers or paper cups. Instead, get a regular coffee maker and encourage your employees to bring their favorite mugs from home.
• Adjust your thermostat if possible. Your space doesn’t need to feel like a refrigerator all summer long.
• Get on top of your utility bills and analyze your energy expenditures. If you adjust those, you’ll start to see immediate savings.
• Use a green cleaning service, if you have the option.
• Bring in live plants to improve indoor air quality. (It looks nice, too!)

Take it to the cloud

Just because you’ve invested in physical space doesn’t mean you can’t take advantage of a virtual one too. Using cloud-based solutions cuts down on waste, and can lead to a more streamlined, efficient, and collaborative business process.

Brand examples: Patagonia

Patagonia is one of the most well-known brands with its sustainable practices. The brand is committed to a positive environmental impact across all areas of their business, from manufacturing to their storefronts. They even offer up their storefronts as a meetup location for environmental groups.

Source: patagonia.com

8. Waste reduction

Reducing waste is a win-win for businesses because it’s friendly to both the environment and your bottom line. To put it in perspective, just between 1960-2018, municipal waste generation in the US more than tripled, bringing it to nearly 300 million tons. So, businesses must start sourcing ways to reduce waste.

Don’t send direct mail

Not only are mailers expensive and a little outdated, but they inevitably end up in the trash. Instead, move your promotions into the digital realm and on social media, where they’ll get far more traction.

It goes both ways: if you’re bombarded by junk mail every day, taking the time to remove yourself from unnecessary lists will declutter your mailbox and free up your recycling bin.

Stick to sustainable business swag

Make sure any free promotional items serve a purpose that goes beyond simply getting your brand name out there. Junk items are going to end up in the junkyard eventually. A reusable metal water bottle with your logo on it will get years more mileage than a cheap plastic keychain or ballpoint pen.

Brand examples: Ethical Swag

B Corp Certified, Ethical Swag is a great option for businesses looking to invest in environmentally friendly swag to contribute to their sustainability goals. The company only works with suppliers that meet their high standards related to “social compliance, environmental impact, product safety, supply chain security, and product quality.”

9. Make charitable contributions

Help offset your environmental impact by actively supporting the environment. Here are a few ideas:

• Start a promotion, such as planting a tree for every 10 products sold. Tools like EcoMatcher help with this.
• Use green web hosting, which uses environmental technologies to carry out eco-friendly initiatives.
• Donate a percentage of your proceeds to environmental programs. Similar to Ben & Jerry’s! Programs like 1% for the Planet are great initiatives to look into achieving this.
• Set up a fundraiser in your community to promote eco-conscious initiatives.

Brand examples: Tentree

Planting trees with every item of clothing sold, Tentree has planted over 100 million trees so far. The brand built the Restorative Agenda, which breaks down their sustainability mission and how they’re creating more sustainable business practices and an equitable future with green energy. 

Source: tentree.ca/pages/sustainability-report

10. Find environmental certifications & initiatives

With environmental awareness at an all-time high, consumers are becoming increasingly savvy about sustainable business practices. Before you lay claim to your business’s environmental impact, be sure you can back it up.

Obtain a legit green business certification

Examples include:

• Green C Certification for supporting environmentally responsible practices
• USDA Certified Organic seal for 100% organically produced food
• B Corp Sustainability certification for your current and long-term environmental and social performance
• Green Business Bureau certificate for organizing an office “Green Team” and other internal efforts

Save and share our infographic below on tips for sustainable business practices.

Show off your small business sustainability!

You’ve made the effort, so why keep it to yourself? Let everyone know about your small business sustainability practices. Make sure your eco-friendly credentials are loud and clear on your packaging and across all of your marketing channels. Is it 100% recycled/recyclable? Is it biodegradable? Environmental consciousness is a good look for brands. It shows a commitment to a better world, and that’s something to be proud of.

A few simple changes can make a huge difference in helping your small business grow toward a more sustainable future.