How to Use Pantone’s 2023 Color of the Year: Viva Magenta

The 2023 Pantone color of the year has officially been announced and it is luxurious! Viva Magenta 18-1750, packs a powerful punch. It’s a vivid, sensual, and joyous color leading us into 2023.  With recent logo redesigns from top brands like Instagram and Baskin Robins, we’ve already seen this warm color play out in branding. Viva Magenta is an exuberant, and playful red.

Pantone color of the year 2023

We haven’t seen a shade of red show up on Pantone’s popular color trend announcement for eight years, with the release of Marsala in 2015. Pantone describes Viva Magenta as powerful and empowering, encouraging the freedom of self-expression and experimentation.

2023 is the year we sink our teeth into life and expand our horizons.

“PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” –Pantone

Coming off the heels of the great resignation, collectively people are beginning to self-define what freedom means to them. Whether you’ve finally started that business you’ve always wanted to, or pushed yourself out of your comfort zone in another way Viva Magenta is a celebration of the life you’re creating with yourself.

Pantone 2023 color of the year color combinations

Looking for colors to pair with Pantone’s Viva Magenta 18-1750? This vibrant Pantone red pairs well with deep jewel tones like emerald green and navy blue, as well as pops of neon.

Let’s take a look at some color combinations to see how we can use Viva Magenta in our own designs.

Viva Magenta in a monochrome color palette

Popular cookware brand, Great Jones, uses Pantone’s 2023 color of the year in a monochromatic color palette. Pair Viva Magenta with other pinks and reds to create a rich and delightful aesthetic.

You can create contrast by using lighter tones and letting the bold Magenta stand out on its own. This will help create a visual hierarchy.

Pantone color of the year 2023

Alternatively, you can add a complementary color, like this jade green, to create contrast. These are also stunning combinations for a distinct logo design.

Experiment with colors in our logo maker!

Viva Magenta with a hint of neon

This year’s Pantone color is vivacious. Why not lean into that and build a bold color palette by pairing it with neon colors? Here we see a non-alcoholic wine alternative, Proxies, layering Magenta with a bright neon yellow. The result is eye-catching but still grounded with this soft, muted beige.

Pantone color of the year 2023 palette

Use Viva Magenta as an accent color. It’s a deep enough tone to be used in headings and website copy, as well as calls to action on a website.

Viva Magenta with earthy hues

You can soften Viva Magenta by pairing it with muted earthy hues like sandy beige and cinnamon brown. We love the trendy retro look created by the hair brand Amika.

Viva Magenta color palette

Viva Magenta can be made soft and romantic by pairing it with monochromatic pink colors as we see in the logo above. But it can also be bold and vivacious when paired with electric neon colors. We love the flexibility of this color and the impact it makes no matter what it’s paired with!

What is the HEX code for the Pantone color of the year 2023?

While Pantone operated on its own color system, we’ve pulled a HEX code that’s a near-perfect match to this year’s 2023 Pantone color of the year. Enjoy!

Viva Magenta Hex Code: #BA2649

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.