10 Creative TikTok Video Ideas For Brands (With Examples!)

If you’re anything like the rest of us, it feels as if while you were sleeping a new social media giant nudged its way into your psyche and is now the source of most of your nightmares. Suddenly, you’re responsible for coming up with Tik Tok video ideas, as well as the myriad of things you need to do to manage your social media!

As of September 2021, TikTok was reporting more than one billion active users each month. The app’s user base had grown 45% since July 2020 and has seen continued growth since its initial release.

Here are some quick demographic statistics on TikTok:

  • 57% of users identify as female
  • More than 52%  of users are between the ages of 18 and 24,
  • 34% of users are between the ages of 25 and 34

The reality is that brands looking to capture the attention of these important demographics should learn how to use TikTok for business (if they haven’t already).

While it might seem daunting at first, finding great TikTok video ideas is the best place to start. From funny TikToks to tutorials, trends, and feel-good clips, here are 10 of the best video ideas for TikTok.

TikTok video idea #1: Tutorials

Tutorials are a great way to gain followers and engagement. They can be filmed to explain almost anything that your business has expertise in and are a great TikTok account idea for professionals such as interior designers, life coaches, real estate agents, financial advisors, and even makers or artists. Great examples of TikTok users who post tutorials include @alexandragaterofficial, an interior designer, and @Getlomi, an at-home composter.


Start by:

  • Brainstorming some of the unique or interesting things you know how to do that may not be common knowledge.
  • Preparing the materials you need, write a short script if you’re nervous, and start filming.

TikTok video idea #2: Funny TikToks

People love to laugh, so if humor is part of your brand identity, there’s nothing wrong with making videos that give them something to laugh about. Just keep in mind that social media for business should be a bit more refined and professional than personal social pages, so try to keep it clean.

For examples of great funny TikToks, check out @loewhaley.


Start this video by:

  • Searching popular hashtags that people are laughing at on TikTok, such as #relatable or #funny.
  • Testing out some material on coworkers, friends, or family, but make sure you get some laughs before you post.

TikTok video idea #3: How-to videos

Don’t have time for a full tutorial? Make a short how-to video and teach followers and potential customers something they might not already know. How-to videos can be about practically anything. You could even make a TikTok about how to gain followers, likes, or customers. The possibilities are endless!

For examples of great how-to videos, check out workout instructor @mad_fit or sustainable living guru @therenewablebox.


Start this video by:

  • Finding a topic you can explain in three to five simple steps.
  • Choosing whether you’ll be demonstrating steps with props or simply using music, text, or speech to explain them in your TikTok.

TikTok video idea #4: Inspirational videos

If you’re wondering how to get followers on TikTok, inspirational videos just might be the key. Use them to share information about how to succeed in your industry, things to see and do in your city, or something you’re passionate about, such as a hobby or a local charity that you’d like to bring attention to. Whether it’s sharing useful information or touching the hearts of people who watch, these videos are a great way to gain followers.

Find inspiration by searching hashtags like #lifeadvice and #booktok, or follow brands such as @Patagonia to see a great example of how inspirational videos are done.


Start this video by:

  • Brainstorming topics you find inspirational — chances are others will too.
  • Determining how you’ll tie your brand into your chosen topic.

TikTok video idea #5: Educational videos

Sharing important information is a great way to gain authority for your brand. If you’re after TikTok account ideas, consider positioning your business ahead of competitors by creating professional and authoritative TikTok videos that educate your followers. For inspiration and examples of how to do this, take a look at @theholisticpsychologist and @nutritionbabe.


Start this video by:

  • Taking the time to create a polished and professional area that’s free of clutter for filming your TikToks.
  • Preparing well-thought-out scripts that are fact-based and informative.

TikTok Video Idea #6: Tell micro stories

People love stories, whether they’re relatable, funny, inspiring, or just plain interesting. Use your TikTok account to share short, engaging stories with your followers that are personal and authentic enough to build emotional bonds with your potential buyers. For example, follow the #storytime hashtag or check out @goingzerowaste_.


Start this video by:

  • Taking note of fun or interesting stories you encounter at work or in your daily life. Just make sure they’re business-appropriate.
  • Write down a short script or notes to read while you’re filming so you don’t stray from the topic.

TikTok video idea #7: Jump on trends

Search TikTok for trending hashtags, effects, and audio clips, so you can jump on the bandwagon. The #freezeframe trend, along with the alarm clock trend and a variety of other fun effects, are great ways to gain views and get followers on TikTok.


Start this video by:

  • Checking out videos posted by some of the trendiest TikTok users, such as @lizzza.
  • Leaving your comfort zone — trends change almost daily on TikTok, so get comfortable enough in front of the camera to jump on trends as soon as you see them.

TikTok video idea #8: Vlog

There’s nothing wrong with using your TikTok account to keep customers and followers up to date on what’s happening in your company. Use your TikTok to start a vlog that documents business trips, a day in the life at your office, or company events. Check out @loveatfirstflight_or #tiktoktravel for ideas.


Start this video by:

  • Doing some research to see what types of business vlogs are garnering the most engagement.
  • Deciding what the focus of your vlog is going to be and how you’ll tie it in with your brand.

TikTok video idea #9: Participate in special occasions

Celebrating special dates and occasions is a great way to jump on trending hashtags and gain viewers for your business. Take time to film videos that honor occasions such as #earthday#mentalhealthawareness, and #womensday. For inspiration, check out TikToks posted by @btwfoundation.


Start this video by:

  • Determining which special occasions and days you’d like to create posts for.
  • Building a social content calendar that outlines when you’ll post, what you’ll post, and when you’ll film.

TikTok video idea #10: Satisfying videos

Hacks, ASMR, and cleaning videos trend on TikTok for good reason: people love the feeling of satisfaction after watching. If it’s pertinent to your industry or brand, consider posting #cleaninghacks videos#foodtok videos, or even #organization videos to jump on this trend.


Start this video by:

  • Brainstorming ways to incorporate satisfying TikToks that fit with your brand and the service or product you provide.
  • Testing your video ideas on employees, friends, or family members to make sure they invoke the feelings you’re after.

Getting your TikTok started

When you’re ready to start making TikToks, make sure you keep your brand and your company’s mission in mind. Try not to stray too far from what you’re about, but don’t be afraid to have fun, either.

Remember these Tik Tok video ideas when getting started:

  1. Create tutorials
  2. Make people laugh
  3. How-to videos
  4. Inspirational stories
  5. Educational videos
  6. Tell real-life stories
  7. Jump on trends
  8. Vlog
  9. Participate in special occasions
  10. Satisfying videos

Remember that TikTok appeals to a younger demographic, so select a great TikTok handle, plan your posts carefully, and start gaining traction on one of the world’s most popular social platforms.

Get started today!

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