Twitter’s Shocking Logo Evolution from Bird to X

When Twitter was just a fledgling social media platform in 2005, its founders, Jack Dorsey, Biz Stone, and Evan Williams, recognized the need for a logo design to represent their creation. Thus, the first-ever Twitter logo was born, marking the beginning of a global phenomenon in social networking.

After Elon Musk’s takeover in 2022, the Twitter brand has quickly unravelled evolved into a head-scratching hodge-podge of platform changes, a new dissociated logo, and a clumsy rebrand.

Let’s dive into the Twitter logo evolution below!

The Twitter logo history

Twitter logo evolution

The Twitter logo was an iconic symbol in the digital world. Its simplicity and elegance resonated with users globally, making Twitter one of the most recognizable brands today.

But the Twitter bird didn’t start its flight as the streamlined icon we know. Its journey has seen several changes, echoing the brand’s evolution and growth.

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Twitter takes flight (2005-2006)

Twitter logo 2005

Twitter was created in 2006 by Jack Dorsey, Biz Stone, and Evan Williams. The initial Twitter logo was far from the neat silhouette we recognize today. It was, in fact, a slime-green wordmark with a bubbly typeface spelling out ‘Twttr,’ a nod to the short, SMS-style messages the platform was designed for.

Blue enters the chat (2006-2010)

The first official Twitter logo made its debut to the public in 2006. The brand elbowed its way into the market with a striking sky-blue that remained its iconic hue until Elon Musk took over in 2023.

The rounded, bubbly display font is a recognizable 2000’s era aesthetic. The logo was created by graphic designer Linda Gavin in three days and set the tone for decades following.

At the time, a simple bird illustration was reportedly purchased from iStock for just $15. It was used on parts of the Twitter platform but didn’t make it’s way to the logo until 2010.

First major logo redesign (2010-2012)

In 2010, Twitter decided to revamp its branding. The iconic blue bird, “Larry” (after Larry Bird, the basketball player), found a permanent home in the Twitter logo.

The Twitter mascot initially featured a tuft of feathers on its head and wings spread wide, almost leaping into flight. This marked a significant shift in the brand’s identity, one that was well-rounded and intentional.

Larry the bird became synonymous with the platform’s core features, the ability to “Tweet” concise thoughts onto a digital stage and to “retweet” thoughts and ideas of those you followed.

Tip: Animal symbolism is a great way to add meaning to a logo in a visually impactful way.

The iconic bird logo (2012-2023)

Twitter famous logo

In 2012, Twitter unveiled its most significant logo redesign yet. The wordmark was completely removed, leaving only the bird. But Larry also underwent a transformation. The bird was stripped of all unnecessary details, reduced to a simple, sleek silhouette ascending skyward.

The refined logo underscored Twitter’s mission to be a platform of simplicity and freedom of speech. Its upward trajectory suggested limitless possibilities, mirroring the sense of liberation Twitter users feel when expressing their thoughts in 280 characters.

The Twitter bird, with its timeless charm and relevance, is a testament to the brand’s design evolution. It symbolizes the brand’s journey, its growth, and its commitment to providing a platform for people to connect and engage in meaningful conversations.

Elon Musk’s Twitter Rebrand: X Logo (2023-present)

X logo twitter 2023

On Monday, July 24, the internet lost its birdsong. Elon Musk bid farewell to the widely-loved blue Twitter bird and announced a rebrand of the platform to “X”.

With the announcement came a new logo debut, which many had opinions about.


While the move to rebrand Twitter to “X” was shocking, it’s not entirely unexpected. In April, Musk changed the name of Twitter’s parent company from Twitter Inc. to X Corp.

The social media site has also begun limiting the number of daily messages unverified users can send in an effort to “reduce spam.” To increase that number, users have to join a subscription service. In short, Musk has slowly been whittling away at the best parts of the well-loved social media platform.

The rebrand itself is lackluster. The tone of the logo resembles a comic book villain. X is generic and also associated with danger. Nobody wants to google “X” unless they’re looking for…well…trouble.

“An instantly recognizable color palette, a globally known logo, and brand verbs such as ‘tweeting’ have worked their way into the zeitgeist of popular culture. All were destroyed overnight. This may or may not be the worst rebrand of the last few years, but it will certainly be a case study for design students for many years to come.” – Neil Cooper, head of design, Wolff Olins London

The Twitter logo’s legacy and impact

Although the Twitter logo was eventually replaced in later years as the platform evolved, its impact on the brand’s identity and recognition was undeniable. The bird icon, in particular, became synonymous with Twitter and continued to be used in various iterations as the logo evolved.

Twitter bird icon symbolism and significance

Twitter blue bird logo

The choice of a bird for the logo was deliberate, as it symbolized the concept of “tweets” – short, concise messages that users could share with their followers. Birds are known for their ability to communicate through songs or calls, and this symbolism aligned perfectly with Twitter’s mission of connecting people and facilitating real-time conversations.

All of this has changed with Twitter’s recent rebrand to “X,” and users anticipate how the platform will evolve to reflect these changes in due time.

Color psychology

Twitter blue brand colors

The vibrant light blue shade used in the original Twitter logo carries various meanings, such as trust, stability, and communication. It was a strategic choice, as Twitter aimed to create a platform where users could share their thoughts and ideas openly, fostering a sense of trust and reliability in the process.

Frequently asked questions about the Twitter logo

When was the first Twitter logo created?

The first Twitter logo was created in 2005 before the official debut of the Twitter platform. The original logo was a slime-green wordmark with the name “Twittr”.

Why did Twitter change its logo over the years?

The Twitter logo evolved over the years from a wordmark to a minimalist blue bird emblem. As the brand expanded globally, so too did its brand recognition. After many years with a wordmark logo, Twitter felt the brand’s association with the bird icon was strong enough that it could drop the company name from the logo altogether.

What is the significance of the Twitter bird in the logo?

Larry, the Twitter bird, was named after Larry Bird, the three-time MVP winner who played for the Boston Celtics. Co-founder Biz Stone hailed from Boston and associated the name Larry with greatness, hence affectionately naming the Twitter bird after the champion all-star.

Are there any hidden meanings in the Twitter logo?

The Twitter bird logo represented freedom and possibility while also signifying Twitter’s main use case, to “tweet” ideas out to the public. The recent rebrand of Twitter’s logo to “X” reflects the changes intended to platform to become an “everything app”

Why did Elon Musk rebrand Twitter?

In a series of posts, Twitter CEO Linda Yaccarino said that the rebrand is the beginning of a series of moves to push the app in a new direction. Allegedly, X will become a central space for audio and video messaging as well as payment and banking. Musk proposes that X will evolve to become a global marketplace for ideas, goods, and services.

The evolution of the Twitter logo mirrors the brand’s transformation from a simple texting service to a global platform for communication. It encapsulates the brand’s journey, its vision, and its commitment to connecting people worldwide. It’s more than just an icon – it embodies Twitter’s identity and ethos.

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