Vintage color palettes are the perfect way to give off a retro vibe. Whether you own a bar or coffee shop, craft handmade goods, or sell services, vintage-style logos create nostalgia, add a traditional look, and give off an old-school aesthetic. Vintage colors can range from vibrant diner scenes to subdued and muted tones captured on film cameras.
With such diversity in color choice, we put together some vintage color palettes to make choosing brand colors a little easier. HEX codes are included as well as suggestions for how to use these palettes in logos or social media graphics. Enjoy!
20 Vintage color palettes for retro branding
We’ll take a deep dive into the various eras of vintage logos, from the dreamy hues of the 60s to the electrifying 90s. Let’s go!
60s color palettes
The 60s are defined by their fun, free-spirited, and retro aesthetic. You’ll find bursts of warm colors pulled from tweed jackets, mustard corduroy, and funky purples. Colors also have a faded effect, inspired by grainy polaroids and disposable cameras of the times past.
2. Flower power
3. Thrift market
4. Morning espresso
5. Honey I’m home
6. Rodeo drive
70s vintage color palettes
The 70s were a bit more muted and earthy than the 60s but with the same amount of warmth and clashing. You’ll find browns paired with teals, analogous orange and red, and nature-inspired colors.
8. On the telly
10. California dreamin
80s vintage color palettes
The 80s are bold, bright, and all about clashing color combinations. Think of arcades, neon lights, sequins, and disco. On the other hand, you’ll also find muted browns and blues, along with pops of electrifying tones. The 80s were on the cusp of the neutral colors of the 70s and the electrifying palettes of the 90s, it’s experimental, fun, and fearless.
12. Let’s go to the arcade
13. Retro diner
14. Home sweet home
15. Don’t you forget about me
16. Jukebox blues
90s color palettes
The 90s are defined by two different looks: Fluorescent neon colors that emerged with the burgeoning techno scene and the dark hues of the grunge sub-culture. Mix and match vibrant fluorescent colors with dark mahogany, black, and army green to get a one-of-a-kind look, or lean into one look at a time!
18. Rock & roll
19. Rock the casbah
20. Electric avenue
When designing a vintage style logo or graphic, there are some key elements you’ll need to include to secure the look:
- A scripted font
- Angled or curved text
- Faded or worn elements to the container, symbol, or logo font
- A consistent color palette
- A retro symbol
If you’re looking to capture a sense of adventure, or perhaps a nostalgia for bygone days, a vintage logo is a great way to do just that! We hope these vintage color palettes bring new inspiration to your designs.
If you’re looking for more tips on how to use colors effectively, check out our short 5-minute video below!