15 Website Design Trends You Don’t Want to Miss in 2025
By Dawson Jan 23, 2025
In recent years, website design trends have given way to animation and boldly interactive design. Colorful, vibrant, and complex visuals have stepped in, swinging the design pendulum toward playful design.
Moving into 2025, expect dynamism in all its forms. Brands are using web design to impress their visitors through animation, bold color choices, and even short films! The goals for modern web design in 2025 are to generate engagement and create an authentic brand experience for site visitors with every scroll and click.
For brands, keeping up with website design trends and understanding what’s important for users is critical to making decisions that support web traffic, engagement, and conversions in 2025.
Top web trends of 2025:
Find out more about 15 web design trends for 2025 below, including what cool web designs are out there using these trends now.
But first, some technical web design trends
Before diving into top web design trends, it’s important to understand the technical trends behind them. Staying up-to-date on technical trends helps your site perform better in search engine results and with critical behavioral metrics such as time on page.
Here’s a look at a few items that are top factors going into 2025:
Artificial intelligence and web design
AI is shaping web design trends, revolutionizing eCommerce, and enhancing web development in 2025. With AI, web designers can add personalized suggestions, recommendations, and prompts for each unique user.
Customer service will be supercharged with AI chatbots to help users with inspiration, brainstorming, and questions about the products or services. Lastly, AI use in eCommerce will add a personalized touch to product suggestions based on user behavior.
IBM watsonx Assistant on Medium
Although these trends are still in their infancy, they’ve taken leaps and bounds in the past year alone. Expect these trends to gain momentum in 2025 as AI becomes more embedded in web design practices.
Page speed and page load times
Google considers page speed a factor in overall page quality. Because of this, beautiful pages that take forever to load may not perform well in the search engine results pages (SERPs).
It doesn’t matter how great your web design is if people aren’t sticking around to see it.
Mobile-friendly websites
Mobile devices account for around half of all internet traffic, so sites that aren’t mobile-friendly risk alienating half (or more) of their target audiences. Google’s mobile-first initiative means a site that’s not mobile-friendly might not show up in SERPs at all, reducing chances of organic traffic.
Source: Circle of Life by Multiways Team on Behance
Accessible web design
Sites need to be accessible and operable by anyone, so accessibility can be a major ranking factor. AI is making accessibility easier through voice-powered commands and replies. In 2025, pages that don’t account for accessibility issues may not rise high in the page results.
It’s also just good business to ensure your web design works for as many potential consumers as possible.
15 top website design trends of 2025
What are the current trends in website design? If you’re looking for some of the best web design tips for this year, these 15 latest web design trends are a great place to start.
1. Animation stimulation
Movement and animation have taken over the web, with many brands differentiating themselves from competitors through animated web design that shows off their brand colors, fonts, and dynamic personalities.
These interactive elements indirectly increase a visitor’s time on the page and decrease your bounce rate – making your website authoritative in any search engine’s eyes. Micro animations are also coming up as a unique and less in-your-face approach to interactive web design.
Meplace is a nursery with a contemporary website design that embodies a handful of web design trends in 2024. It has micro animations on geometric elements, moving typography that aligns with scrolling, and scrapbook-like imagery of its services.
But be wary of loading times! Make sure you keep your loading time low as you add animations.
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2. Scrapbook layering
Source: Cominguproses.com
Layering images over other design elements is a great way to add a unique human touch to your website. This modern web design trend is more personal and playful, adding a touch of craftiness to an otherwise high-tech website. It gives the designer more opportunities to be creative and show off colors, fonts, and imagery that make a stronger impression on website visitors.
Above, Coming Up Roses uses scrapbook layering to embed her personalized approach with her clients into every part of her web design.
3. Geometric aesthetic
Source: Drinkproxies.com
Shapes convey meaning. Using shapes deliberately in website design can generate emotion and influence the viewer. Designers are taking advantage of this and using shapes to frame headings, images, products, and CTAs to make them bolder and more visually appealing.
Proxies use squares and ovals with softly rounded edges to add a sense of organization and unity.
4. Mini-sites
Source: Laufen Space on Webflow.com
Sometimes, less is more. If you’re a freelancer or storefront that simply needs a page with contact information and links, this is the most efficient way to go about it.
Mini sites also work well for selling services by having a straightforward page that conveys information directly and at breakneck speeds. The above mini-site is a perfect example of a single landing page effectively conveying a studio brand with a modern font and fewer images.
5. Visible grids
The visible grid web design trend provides a transparent, retro look that gives the viewer immediate insight into how the designer meant the page to be organized. The benefits include easy-to-navigate sections and control over where the viewer’s attention is directed.
Check out how Acid League uses a visible grid to separate product images and information so users can scroll quickly through to find what they’re looking for.
This type of structure works well if you want to promote your site on social media. You can quickly turn content from each grid into images for social posts, so all your design efforts do double duty.
Source: gumroad.com
Gumroad embraces the grid layout showcasing crisp and clean separations and site organization. It also takes full advantage of our 13th website design trend – bold typography!
6. Moving type
Your font and all other visual elements can be moving in an emotional sense. But literally moving type can be powerful too.
Web designers are adding animated elements to text to convey information more strikingly, and moving text creates a dynamic appearance that captures the eye. For example, Monday Creative’s bold header immediately grabs and holds the reader’s attention and draws them into the page.
Source: regrocery.co
Above, Re grocery uses animations to highlight headings and move them in sync with the scrolling. It’s also a great example of bold typography in web design.
7. Dopamine color palettes
Dopamine colors are everywhere. These are bright, bold, and vibrant color palettes that evoke feelings of joy, excitement, and positivity. Much like the trending “dopamine decor” dopamine colors are about using palettes that give us a psychological boost. Spurred by retro and Y2K influences, we’re seeing a mix of nostalgic and futuristic elements inspired by 90s and early 2000s aesthetics.
Source: Groove.ooo
Think neon pinks, electric blues, zesty oranges, and burning red – all trending colors in 2025. We’ll see this as gradients, duotones, and neon accents. Check out this brilliant example by Groove.ooo above!
8. The retro resurrection
Whether it’s the bubbly, unhindered design of the 90s or the colorful craziness of the 70s, one web design trend in 2025 is looking to the past for inspiration and steering away from more recent minimalism.
Pursot bold colors in web design trends 2025
Bright, contrasting colors, presentations that “break the rules,” and vintage fonts and images are all on display. Pursot’s attention-grabbing homepage is one example — the bright brand name stands boldly against a rapidly changing set of background images.
Source: experimentbeauty.com
In 2025 we’re seeing a merge of modern and Y2k. Think of it as Y2K but more tech-savvy. Experiment Beauty’s website is 2YK-themed with a touch of alternative. The design uses 3D silver lettering and bubbly fonts to convey their brand personality.
9. Massive footers
Ohh, the website footer. A dreaded feature in any website design process. Until recently, that is. Trending in website design this year are giant logos in giant footers. Now that we’ve said it, you’ll see it everywhere. Check out this example from the New York Botanical Gardens website.
Source: nybg.org
Giant (beautiful) logos ground a footer and can offer added character to an otherwise bland aspect of a website. Footers have moved from functional containers of legal information and privacy policies to a secondary place for easy site navigation and brand experience. Say bye-bye to the infinite scroll! Giant footers are the antidote our tired fingers didn’t know they needed.
10. Bare-bones brutalism with a kick
This web design trend is almost grunge in its simple and non-conforming nature. In a world where cramming in more is the common default, this trend is looking to do less while capitalizing on the same benefits of brand recognition, visitor engagement, and conversions.
The traits of bare-bones brutalism include default fonts, plain colors, asymmetry, and a lack of order and hierarchy. Fewer hamburger menus, more simple lists — you can see the concept on display in the Lauren Manoogian digital shop.
In 2025, this trend is getting a little kick with pops of modern color and typography or overall interactiveness. Couple brutalism with your brand colors or an image synonymous with your company.
11. Unconventional frames
We’re seeing atypical shapes and frames crop up in recent website redesigns, like this one from Impossible foods. Ninety-degree angles are out, and wavy, playful frames for images are in!
Source: impossiblefoods.com
Our eyes expect the traditional square and rectangular frames of basic website templates. By using atypical shapes on your site, you’ll keep folks engaged and ensure your website looks custom.
12. Short films
Almost 70% of people say they prefer watching short videos to interacting with other forms of content, and more than 80% of marketers feel video keeps people on web pages longer. So, it’s no surprise that dynamic video or animations in headers are a design trend in 2025.
Source: Hunterandhare.com
This year, we’re seeing a trend toward deeper, more emotive brand videos that are almost like short films. Videos let you incorporate brand personality and grab visitor attention. It helps people get a visual for your brand story and feel more emotional connection to your offering.
Create an animated logo or go all-in with short films incorporated above the fold to test this website trend for your brand.
13. Bold typography
Designers are leveraging bold, eye-catching typography to make a statement, capture users’ attention, and convey their message succinctly. This trend is about strong visual impact. Bold fonts, when used strategically, can guide users through a website, highlight key information, and help create a visual hierarchy.
Moreover, they offer designers an opportunity to express a brand’s personality and reinforce its identity within the first few seconds.
Source: Milray Park on Behance
Sans serif fonts are a traditional go-to for designers due to their legibility and flexibility. The minimalist fonts are web-friendly and size up and down on various screens well. But, designers are tired of working with a single font type. In 2025 and beyond, expect serif fonts to stage a major comeback.
14. Illustrations take the lead
Alongside serifs, you may also see a lot of custom illustrations and patterns. These elements create a more personalized look on pages and add a touch of humanity to the digital world. In 2025 we’ll see some seriously talented artists and illustrators lend a hand to website design.
From doodles to hand-drawn mascots, it’s all about connecting emotionally to the web visitor.
Source: malukacollective.com
From doodles to hand-drawn mascots, it’s all about connecting emotionally to the web visitor. Check out this maximalist, gorgeously illustrated example by meal delivery service Dinner Ladies.
Source: Dinnerladies.com
15. Gaussian blur
The Gaussian blur is a minimalist, slightly psychedelic effect that creates a soothing ambiance. It draws viewer attention and helps bring focus to the right area of your page. This is one of the most popular website design trends because it’s easy to implement, adds an artistic flair, reduces visual noise, and creates more depth on the page.
Check out how Goodbooks blends a number of 2025 web design trends including the Gaussian blur, brutalism, and visible grids to create a stunning and easy-to-navigate website.
Upgrade your web design with these 2025 trends!
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