What is Looka and How Does it Work?

When you’re starting a business, side hustle, or creative project, you need a brand that looks professional—fast.

But hiring a designer can be expensive. DIY-ing it can be overwhelming. And free online tools often leave you with a brand that doesn’t feel quite… right.

That’s where Looka comes in.  Looka is your shortcut to a professional brand you’ll be proud to show off—without the cost, complexity, or creative roadblocks.

You’ve got questions; we’ve got answers. Here’s what you need to know about Looka and how it can help you build your brand and launch your business.

What is Looka?

Looka is an AI-powered design platform that helps you create a professional logo, brand identity, and website—all in one place.

Whether you’re launching a business, refreshing your brand, or creating a personal project, Looka makes it easy to design everything you need to get started — no design experience required.

With Looka, you can:

Who Is Looka For?

Looka is built for entrepreneurs, dreamers, and creators who need branding that looks as serious as their ambition.

Here’s who Looka helps:

• 🛍️ Small Business Owners: Branding for your product, service, or storefront
• 👩‍💻 Freelancers & Consultants: Personal brands that establish credibility
• 🧵 Side Hustlers: Quick, affordable logos for your passion projects
• 💍 Event Planners: Custom logos for weddings, parties, and fundraisers
• 🛒 Ecommerce Sellers: Professional branding for online shops on Shopify, Etsy, Amazon
• 📚 Creators and Coaches: Brand your courses, podcasts, or newsletters

No designer? No problem. DIY your logo with Looka.

Easy tools + smart suggestions= pro-level logo made by you.

Start creating a logo by entering your company's name Get Started

Why people choose Looka over the alternatives

Searching for the right tools to start your business can take hours. Inevitably, you’ll get stuck on which design route is the best option for creating your visual brand.  When you need a brand, you usually have a few options:

• Hire a designer: No doubt, you’ll get beautiful results, but the process is slow and sometimes expensive.
• DIY with complex software: Platforms like Adobe or Canva provide the most customizations, but come with a major time investment and a steep learning curve.
• Free logo generators: Sure, you’ll save tons of time and money, but you’ll end up with low-quality, cookie-cutter results.

Looka gives you the best of all worlds:

• Quality: AI customization generates beautiful, tailored designs that can still be edited to your liking.
• Speed: You can launch your brand in less than an hour– yes, you read that right.
• Affordability: Using Looka will cost you a fraction of a typical designer’s cost.
• Ease of use: No experience or complicated tools needed. Looka was designed to act like a helping hand, you still get control of your brand, but will have help along the way.

What you can make with Looka

While we’re known for our awesome logo designs, that’s just the tip of the iceberg! Think of Looka like a full branding toolkit.

Here are Looka’s main offerings:

• Logo maker: High-res logos in multiple file formats (PNG, SVG, EPS, PDF)
• Brand Kit: Business cards, letterheads, social media posts, email signatures, brand guidelines– automatically branded
• Website Builder: A branded website with customizable pages, no coding needed. Available through a Brand Kit Web subscription
• Business Name Generator: Come up with business name ideas (for free!) then register a domain

How to get started with Looka

Getting started with Looka is easy—and fast.

Here’s how it works:

1. Enter your business or project name.

2. Pick your favorite styles, colors, and icons.

3. Customize your logo design using Looka’s easy editor.

4. Download your logo, launch your brand kit, or build your website.

FAQs about Looka

Is Looka free to use?

You can design your logo and brand for free. You’ll only pay once you’re ready to download your files or launch your brand.

Can I edit my logo after purchasing?

Yes! Your Looka account lets you make updates to your logo and brand assets at any time.

Does Looka offer domains and professional email addresses?

Yes. You can purchase a domain and business email address during checkout if you need one.

Do I have to make a logo before I do anything else?

Nope! While you’re welcome to start by designing a logo with Looka, you can also bring your own logo and get all your branded assets designed to match! 

Here’s a quick how-to guide if you want to start with your own logo, but access all 300+ branded templates with Looka’s Brand Kit. 

How do I get all the files? Are they ready to print?

After you purchase a logo and other branding assets, the files will be emailed to you. They’ll also be accessible from your Looka account page, which you can access by clicking your purchased logo.

When you purchase a Premium logo package or a Brand Kit subscription, you’ll get vector files (EPS, PDF, SVG) that are ready to print and a “Getting Started” guide with information about your logo colors and fonts. We also deliver Business Card Designs as PDFs, which are easy to print on your own or send to a print shop.

Are you looking to replace designers? My friend is a designer…

At Looka, our mission is to make design delightful and accessible for everyone. That doesn’t mean replacing graphic designers — it means offering entrepreneurs and side hustlers a “middle” option between doing it themselves and hiring a professional, which can sometimes be a long or expensive process.

Many people starting a business don’t have the budget to work with a graphic designer or agency, so they face a roadblock at the very beginning of their journey. These are the people we’re looking to help!

You talk about how the platform is “AI-powered.” What does that even mean?

Good question. Many other logo makers offer editable templates, which means the logo designs they generate are limited and not unique.

While another platform might offer a few hundred templates, we take a non-templated approach to logos, providing thousands of different symbols, fonts, colors, and layouts.

The combination of each of these four inputs (what we call “ingredients”) allows Looka’s AI-powered technology to generate endless designs. Our platform also uses AI and machine learning to apply design principles around color contrast, visual hierarchy, font pairings, stacked text, and more.

In a nutshell, artificial intelligence does the heavy graphic design lifting and idea generating, but you have the ultimate creative control in choosing your favorite logos and editing them until you’re 100% happy.

What if I need help?

Our support team is ready to assist you via live chat or email.

Ready to build your brand?

Join over 20 million entrepreneurs, creators, and small businesses who have used Looka to bring their brands to life.

👉 Start Designing with Looka — it’s free to try!