2 out of 5

A big reason people choose this option is so they don’t have to pay someone. It will only cost you time, and potentially the price of software -- check out options below.


4 out of 5

Design isn't easy, and it's up to you to decide how much time you want to spend on your logo to get it right. Learning to use design software may also factor into how long a DIY logo takes.


2 out of 5

Unless you're a professional designer or have a keen eye for design, your logo may not turn out the way you envision. If a polished and professional logo is what you're after, consider other options for your design.

Pros and cons of DIY logo design


Why you should

  • +Creative control

    It’s all you. You can take your logo in any direction you want -- you're the creator and the client, which is great if you're willing to put in the work.

  • +Low cost

    If you have the right software, the only cost is your time. Try a free online image editor, or get a program like Adobe Creative Cloud on a monthly membership.

  • +Plenty of online help videos and tutorials

    The internet is a great place to learn new things. A quick Google search will provide an endless number of tutorials and how-tos.


Why you shouldn't

  • Time consuming

    You'll need to set aside a chunk of time to work on your idea from concept to completion. This can take longer than most people think.

  • Software can be confusing/frustrating

    If you're new to design software, it can be a little intimidating -- and it's one more thing you'll need to learn and put time into.

  • Design is hard

    There's a lot to think about and take into consideration when creating a logo. It's difficult to take an idea in your head and make it come to life on-screen.

Logo design software for beginners and pros alike

Sketch logo

Sketch is quickly becoming a standard in the design community, and can be a great tool for creating a logo. It combines some great features of Photoshop and Illustrator, while also being vector graphics based. Online tutorials can get you up to speed, and the cost of $99 for a one-year license is worth it. You can also get a 30-day free trial — but note that you can only use Sketch on Mac OS X.

Check out Sketch
Adobe Illustrator logo

Adobe Illustrator is the go-to vector-based drawing platform for designers and illustrators alike. It's a powerful tool that gives you the features to create whatever kind of design you want, including a logo. It may be intimidating to learn — and will likely take you more time than other programs — but don’t let that hold you back if you want to be your own designer. Illustrator costs $29.99 a month, or $19.99 a month if you purchase an annual plan.

Check out Illustrator
Vectr logo

Vectr is a vector graphics software you can download or use online for free. It boasts an intuitive toolset that's easy to learn, as well as several tutorials. While there aren't as many robust features or customization tools as Sketch or Illustrator, there's enough included to design your own logo: create basic shapes, add text, upload images, and draw elements. This program is best if you’re looking to make a simple typographic logo.

Check out Vectr
Canva logo

Canva is an online design tool that allows you to create everything from invitations to social media posts. It's much more templated than the programs mentioned above, so there are tons logo designs to use as a starting point, and plenty of drag and drop features. When using logo templates, you want to be aware that your logo could end up looking like someone else’s. The upside is that it’s free, unless you purchase premium elements.

Check out Canva
PicMonkey logo

PicMonkey is an easy-to-use, web-based graphic design tool and photo editor meant to help non-designers create branded assets. You can draw your own logo from a blank canvas, and add graphics and fonts in the program (or use your own). Create an account to start a 7-day free trial, or pay $7.99/month for a basic plan.

Check out PicMonkey

What you'll get when you design your own logo

The great thing about designing your own logo is that you have all the control. Depending on the program you use, you should be able to export your logo to any format you need. Make sure you have PNG files for online use and vector files like SVG or EPS for print. If you want more variations of your logo (e.g. on a transparent background, black and white), you’ll most likely have to design these yourself, too.

Learn more about file formats

Who this logo-making option is good for

Designing your own logo is a good option for someone who has some basic design skills and isn't looking to spend a lot of money. They have a clear vision of what they want, and are willing to spend the time and effort to see it come to life. If you’re looking to create a logo with more help and design direction, be sure to check out the next option: online logo makers.

Get started today!

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