2 out of 5

Pricing for online logo makers varies by provider and package. Free options exist, but you'll only get low-resolution PNGs. While professional logo packages cost money, they're still a relatively cheap option for what you get.


2 out of 5

The best part about online logo makers is they can create multiple logo options for you in minutes. It's up to you how much time you want to spend on customization, and some companies even provide extra design support depending on the package you choose.


4 out of 5

Not all online logo makers are created equal. Some can generate options that look like clip art as opposed to a well-crafted logo, so do your research and choose carefully. Take a look at a few options below.

Pros and cons of online logo makers


Why you should

  • +Low cost

    For a start-to-finish design service, the prices are fantastic. Compared to many other options, this is the best bang for your buck.

  • +Fast

    The time to make a logo can range from minutes to hours, rather than days to weeks. Using pre-made elements like fonts and icons really speeds up the process.

  • +Good quality for paid versions

    Services and packages will vary depending on the logo maker you go with, but the good ones will provide hi-res files, including vectors, which are great for scaling your logo across mediums.


Why you shouldn't

  • Need an eye for design

    It's not totally necessary with logo makers that use artificial intelligence, but an eye for design will still be helpful. The end product is up to you, and you can edit it as you see fit.

  • Have to do it yourself

    It’s on you to come up with something that fits your company or brand. Some online logo makers provide personal design help for a small fee if you're stuck.

  • May not turn out exactly as you envisioned

    Some services have limitations and your logo might not turn out exactly as you thought. But don’t fear -- many online logo makers have designers you can consult to tweak your designs.

6 cool logo makers to check out


$20 Low-resolution logo

$65 High-res package of logos, including vector files

$195 Logo service designed by a professional designer

We’re a little biased, but Looka does things a little differently than other logo maker apps. It takes you through a series of simple questions about your industry, logo inspiration, and color preferences to create a logo just for you. Browse endless AI-generated logos before finding a design you like, then customize it with easy-to-use editing tools that let you tweak layout, font, and much more.

Example logo

Looka example logo


Free Low-resolution logo

$59 High-res package of logos, including vector files

$199 Logo service designed by graphic artists

Free Logo Design is, as the name implies, a free logo maker that helps you make a low-res logo without paying a cent. Choose from a variety of templates, or start designing from scratch by adding pre-made icons and text to the editor. You'll need a keen eye for design to create something professional looking, and you’ll have to pay if you want high-resolution and vector files.  

Example logo

Free Logo Design example logo


Free Low-resolution logo

$34 CAD High-res package of logos, including vector files

Online Logo Maker is similar to Free Logo Design, giving you the control to create something on your own by entering your company name and choosing a symbol and color palette (you can also upload your own image). The symbols available are multi-colored, and the tool shows you only one logo option instead of many. You should have a clear vision of what you want before jumping in.

Example logo

Online Logo Maker example logo


$2.99/month High-res PNG

$10.99/month High-res package of logos, including vector files

Similar to Looka, Tailor Brands takes you through a questionnaire to better understand your business and design likes. Pick the type of logo you want (icon-based, text, initial), and you’ll be presented with a range of logo options. You can choose your favorites and use the editor to customize the logo color, text, and fonts. Pricing is subscription-based, so you’ll pay a monthly fee to use the logo maker.

Example logo

Tailor Brands example logo


Free Free template and high-res PNG files

$9.99 Premium template and high-res PNG files

Hatchful is Shopify’s logo maker, which generates logos using hundreds of templates. Choose the industry you’re in, your visual style, and where you’ll be using the logo, and the tool will present you with options. There’s a basic editor for changing fonts, colors, and icons, but customization options are limited.

Example logo

Hatchful generated logo

Wix Logo Maker

$12.99 High-res PNG

$49.99 High-res package of logos, include vector files

Wix is a popular website builder that also features a simple logo-making tool. Answer questions about your industry, pick words that describe your business, and swipe through a few logo options to indicate your likes and dislikes. Several options will be generated for you, which you can then edit to your liking.

Example logo

Wix logo maker generated logo

What you'll get when you use an online logo maker

If you choose a free logo maker option, you'll get a low-resolution PNG, which is okay for some uses but isn't great for most of your small business branding needs. Go for the paid option to get everything you need to build your brand, including high-res PNG files and vector files, and color variations of your logo to use on different applications.

Learn more about file formats

Who this logo-making option is good for

Logo maker apps are a good option for someone who doesn't have a lot of money to spend but needs a high-quality logo. These tools make logo customization easy without having to learn or purchase new software. Having an idea and an eye for design will help you make the most of both paid and free logo makers.

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.