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Logo colors

Get logo color ideas for your new brand

When designing a logo for your new business or project, inspiration is always helpful. To get your creative juices flowing, we’ve curated our favorite logo colors and combinations and paired them with a dash of color psychology. So whether you like bright tones (hello, yellow!) or muted hues, your inspiration starts here.

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Browse logos by color

Green Logos
Grey Logos
Gold Logos
Silver Logos
Orange Logos
Yellow Logos
Blue Logos
Purple Logos
Pink Logos
Red Logos
Black Logos
White Logos

Psychology of color

Colors have psychological meanings and affect our brains in different ways. Click the color swatches to explore their meanings and associations.

Green

The color green is generally associated with the following words or emotions:

  • Nature
  • Growth
  • Harmony
  • Freshness
  • Fertility
  • Safety
  • Healing
  • Money
  • Life
  • Health
  • Environment
  • Renewal

Grey

The color grey is generally associated with the following words or emotions:

  • Authority
  • Professionalism
  • Sophistication
  • Stability
  • Practicality
  • Conservative
  • Maturity
  • Strength
  • Formality
  • Practicality
  • Mystery
  • Moodiness

Gold

The color gold is generally associated with the following words or emotions:

  • Glamour
  • Prestige
  • Power
  • Wealth
  • Wisdom
  • Elegance
  • Luxury
  • Grandeur

Silver

The color silver is generally associated with the following words or emotions:

  • Intuition
  • Clairvoyance
  • Prestige
  • Wealth
  • Modernism
  • Allure
  • Luxury
  • Elegance
  • Industrial
  • Futuristic
  • High-Tech
  • Sleek

Orange

The color orange is generally associated with the following words or emotions:

  • Joy
  • Enthusiasm
  • Fascination
  • Creativity
  • Determination
  • Attraction
  • Success
  • Encouragement
  • Warmth
  • Fire
  • Autumn
  • Sunset

Yellow

The color yellow is generally associated with the following words or emotions:

  • Joy
  • Energy
  • Intellect
  • Cheerfulness
  • Optimism
  • Sunshine
  • Warmth
  • Light
  • Innovation
  • Playfulness
  • Earth
  • Brightness

Blue

The color blue is generally associated with the following words or emotions:

  • Calm
  • Depth
  • Stability
  • Sky
  • Trust
  • Loyalty
  • Wisdom
  • Water
  • Confidence
  • Cool
  • Intelligence
  • Tranquility

Purple

The color purple is generally associated with the following words or emotions:

  • Power
  • Luxury
  • Ambition
  • Wealth
  • Extravagance
  • Wisdom
  • Dignity
  • Creativity
  • Royalty
  • Vibrancy
  • Fun
  • Calm

Pink

The color pink is generally associated with the following words or emotions:

  • Warmth
  • Innocence
  • Sensitivity
  • Passion
  • Playfulness
  • Sensuality
  • Love
  • Femininity
  • Romance
  • Compassion
  • Kindness
  • Softness

Red

The color red is generally associated with the following words or emotions:

  • Power
  • Energy
  • Passion
  • Desire
  • Determination
  • Speed
  • Strength
  • Love
  • Fire
  • Anger
  • Danger
  • Motivation

Black

The color black is generally associated with the following words or emotions:

  • Authority
  • Elegance
  • Reliability
  • Intelligence
  • Modernism
  • Maturity
  • Functionality
  • Formality
  • Luxury
  • Mystery
  • Power
  • Sophistication

White

The color white is generally associated with the following words or emotions:

  • Innocence
  • Purity
  • Goodness
  • Cleanliness
  • Safety
  • Peace
  • Truth
  • Simplicity
  • Openness
  • Light
  • Freshness
  • Minimalism

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