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Black and white logos evoke feelings of maturity, functionality, and formality. Adidas, Nike, and Chanel are great examples of companies that use this logo color combination. The sharp contrast between black and white creates a striking visual impression. But it’s the simplicity of this logo color combination that makes it appealing to many brands. By using a white and black color palette, other logo features (like fonts and symbols) can stand out.
Black and gold logos evoke feelings of elegance, prestige, and style. Lamborghini and Chevrolet are great examples of companies that use this logo color combination. While this color combination might not look like much at first, adding a foil effect to the gold component will really make your logo shine. With the right reflective effects, gold and black logos give your logo an expensive, metallic look.
Black and red logos evoke feelings of power, intensity, and strength. Netflix is a great example of a company that uses this logo color combination. Depending on the shade of red you use in this color combination, your logo will read more energetic or refined. If you’re looking to make your logo more upbeat, pair black with a bright red. If it’s a more mature look you’re after, try a darker shade of red to go alongside your black of choice.
Explore these 12 colors and get logo color inspiration for each.
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