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Grey and black logos evoke feelings of modernism, style, and functionality. WordPress is a great example of a company that uses this logo color combination. One of the unexpected benefits of a grey and black logo is ease-of-printing. Most print shops have a much easier time matching and printing grayscale logos, ensuring your logo’s colors stay consistent across mediums.
Grey and blue logos evoke feelings of depth, stability, and professionalism. Volvo is a great example of a company that uses this logo color combination. Since grey and blue are both cool colors, this color scheme creates a more modern feeling for your brand. Depending on how dark your grey and bright your blue, you can vary the level of energy your logo conveys.
Grey and white logos evoke feelings of simplicity, sophistication, and strength. Swarovski is a great example of a company that uses this logo color combination. If you go the grey and white route, make sure you have sufficient contrast between your two shades. Grey on white writing can sometimes be difficult to decipher, making it harder for customers to remember your name.
Explore these 12 colors and get logo color inspiration for each.
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