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Purple and green logos evoke feelings of warmth, playfulness, and ambition. The FedEx Ground logo is a great example of a company that uses this logo color combination. Since purple and green both share a common primary color of blue, there is a sense of continuity between the two hues. Depending on how much blue is in your chosen shades, you can create more or less contrast in your logo’s color scheme.
Purple and yellow logos evoke feelings of wisdom, enthusiasm, and stimulation. Hallmark is a great example of a company that uses this logo color combination. Situated on opposite sides of the color wheel, purple and yellow are a prime example of complementary colors. By combining complementary colors in your logo, you create a strong sense of contrast. This visual impact can help your brand to stand out in a crowd.
Purple and turquoise logos evoke feelings of creativity, ambition, and warmth. The Charlotte Hornets is a great example of a company that uses this logo color combination. Since turquoise is classified as a blue-green color, it creates less contrast when paired with purple than pure green would. Together, the cool tones of purple and turquoise give your logo a visually cohesive look.
Explore these 12 colors and get logo color inspiration for each.
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