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Red and white logos evoke feelings of power, timelessness, and versatility. Lululemon and Levi's are great examples of companies that use this logo color combination. If you plan on adopting this classic color combination for your logo, consider using a bright, bold shade of red. With a saturated red against a stark white background (or vice versa) you create a strong sense of contrast—and a strong impression of your brand.
Red and blue logos evoke feelings of strength, reliability, and trust. Pepsi and American Airlines are great examples of companies that use this logo color combination. Because both red and blue are primary colors, their combination adds a simple, straightforward appeal. To amplify these traits, try keeping the rest of your logo's design similarly simple and straightforward. By doing so, you can build a greater sense of trust in your brand.
Red and yellow logos evoke feelings of energy, excitement, and optimism. McDonald's and Lego are great examples of companies that use this logo color combination. Like red and blue logos, red and yellow logos also leverage primary colors. Similarly, this logo color scheme has an honest, straightforward appeal. However, yellow skews more playful and friendly than blue, making this color combo a great fit for restaurants and toy companies.
Fire Engine Red
Explore these 12 colors and get logo color inspiration for each.
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