White Logo Inspiration

If your brand needs a fresh start, a white logo might just be the way to go. By starting with a white base, you can create a logo that’s both striking and simple. But white is more than just a blank slate. See how other companies are getting creative with white, by browsing our collection of white logo designs. Then, learn what colors pop against white, with some of our white logo color combinations. Finally, take a look at our recommended shades of white—and see if you can spot the difference.

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  • Innocence
  • Purity
  • Goodness
  • Cleanliness
  • Safety
  • Peace
  • Truth
  • Simplicity
  • Openness
  • Light
  • Freshness
  • Minimalism

Popular white logo color combinations

White & Black

White & Black Logos

White and black logos evoke feelings of maturity, functionality, and formality. Mini Cooper and Adidas are great examples of companies that use this logo color combination. Since white and black are visual opposites, this color scheme creates an extreme contrast. If you’re looking for a design that’s at once impactful and minimal, a white and black logo is the way to go.

white and purple color combinations

White & Purple Logos

White and purple logos evoke feelings of wisdom, dignity, and goodness. Babies R Us and Viber are great examples of companies that use this logo color combination. As you look for purples to pair with your white, try experimenting with different shades. Depending on how muted or saturated your purple, you can create a completely different feel for your logo.

white and red color combinations

White & Red Logos

White and red logos evoke feelings of power, timelessness, and versatility. Lululemon, RayBan, and Levi's are great examples of companies that use this logo color combination. This classic logo color combination tends to use bright, saturated reds. When paired with stark white, these shades of red create a strong, striking contrast, helping your white and red logo to stand out.

White logos are often seen in these industries:




Browse other logos by color

Explore these 12 colors and get logo color inspiration for each.

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