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White and black logos evoke feelings of maturity, functionality, and formality. Mini Cooper and Adidas are great examples of companies that use this logo color combination. Since white and black are visual opposites, this color scheme creates an extreme contrast. If you’re looking for a design that’s at once impactful and minimal, a white and black logo is the way to go.
White and purple logos evoke feelings of wisdom, dignity, and goodness. Babies R Us and Viber are great examples of companies that use this logo color combination. As you look for purples to pair with your white, try experimenting with different shades. Depending on how muted or saturated your purple, you can create a completely different feel for your logo.
White and red logos evoke feelings of power, timelessness, and versatility. Lululemon, RayBan, and Levi's are great examples of companies that use this logo color combination. This classic logo color combination tends to use bright, saturated reds. When paired with stark white, these shades of red create a strong, striking contrast, helping your white and red logo to stand out.
Explore these 12 colors and get logo color inspiration for each.
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