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Yellow and purple logos evoke feelings of creativity, ambition, and warmth. Hallmark is a great example of a company that uses this logo color combination. Sitting directly opposite each other on the color wheel, these two colors are complementary. By pairing yellow with its complementary color, you create contrast and add a strong visual impact to your logo.
Yellow and blue logos evoke feelings of intelligence, confidence, and trust. IKEA and VISA are great examples of companies using this logo color combination. As primary colors, yellow and blue create a strikingly simple color palette. Depending on how dark or bright you go with this yellow logo color scheme, you can either create a more playful or serious feeling for your brand.
Yellow and black logos evoke feelings of energy, sophistication, and intrigue. Ferrari and Nikon are great examples of companies that use this logo color combination. Black works well as a background color, grounding your logo’s design while yellow acts as an accent. If you want your yellow to truly shine, use it as your logo’s background color and save the black for your fonts.
Explore these 12 colors and get logo color inspiration for each.
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