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Airline logo best practices
Color
If you need inspiration for your airline logo’s color palette, look to the skies. Blue and white are popular color choices, evoking the sky and clouds. Blue is also associated with trust, which can help to reassure nervous flyers. To inspire visions of the warmer climes your planes frequent, try adding red to your airplane logo. Aside from sunny beaches, red is also associated with speed and strength—two key traits for any aircraft.
Layout
Business cards, booking websites, aircraft tails—these are just a few of the locations your logo might appear. To ensure your logo looks great both on the ground and in the air, keep your layout simple. Complex symbols and long slogans can get lost at small sizes or from large distances. For more flexibility, try creating symbol-only, text-only, and symbol and text logo variations for different marketing applications.
Typography
Create a strong impression of your airline, by using bold fonts in your logo. The thick lines of heavier font weights create a sense of confidence in your services while adding to your logo’s legibility. Look for fonts from the Sans-Serif family, a favorite among airline logos of all stripes. The sleek lines of these fonts convey speed and efficiency at a glance—perfect for attracting the attention of busy flyers.
Symbol
The right airline symbol will inspire a sense of adventure, while also clearly communicating what your company does. For many airlines, this balance comes in the form of bird or plane symbols. Others take a more abstract approach, using swoops and swirls to convey movements of the air and wind. For any symbol you consider, be sure that it works with your logo’s other elements, to create a logo that can take your company to new heights.
Special Features
When designing a logo that will help your airline soar, try incorporating some of Looka’s special features. Features such as stacked text, color pairs, and containers can be great ways to showcase your airline’s personality and fly high above your competitors. After playing around with Looka’s editor, your logo will be looking just as good as Air Canada, American Airlines or British Airways.
Frequently asked questions (FAQ) about airline logos
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What makes a good airline logo?
There are four key qualities to the perfect airline logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your passengers and potential passengers. By keeping these qualities in mind, you’ll be sure to have a great logo that your clients will recognize and trust.
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What colors look good with an airline logo?
Your airline logo colors should reflect the values that you want to communicate to your customers. Often blue and white are chosen, as they symbolize the sky, while also communicating trust. Red is also a popular color of choice, as it’s associated with sunny locations, and conveys speed and strength. Just be sure to keep it simple and pick no more than two or three colors.
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What is the best font for an airline logo?
The best fonts for an airline logo will be bold typefaces that leave a lasting impression on flyers. Evoke a sense of confidence through the use of thick, sleek fonts. The sans serif family is a great choice, as these fonts help convey speed and efficiency.
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What icons work well for an airline logo?
When it comes to airline logo design, use symbols which communicate your values as well as your airline’s offerings. These could be icons such as a bird or plane, or more abstract symbols that depict movement, such as loops and curves. Just be sure that your symbols fit with the rest of your design elements to build a consistent brand.
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How do I design my own airline logo?
You have a few options for creating a brand new logo. You could hire a professional graphic designer to design your airline logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online free logo maker like Looka — in just a few clicks you’ll have a stunning logo in minutes. Only pay if you’re completely satisfied with your result!
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