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Animal logo design

Lions, tigers, and bears, oh my! Animal logos are a popular choice for companies looking to add a bit of bite to their brands—both in the pet industry and beyond. So, whether your business offers animal-related products and services, or you just so happen to think a bird logo would be the bee's knees for your new business, a well-designed animal logo will help your company to stand out from the pack. 

Before you start trying to hunt down the perfect logo design, get a little animal inspiration by browsing our collection of animal logos from companies of all stripes. Learn what colors, fonts, and symbols define this species of logo, as well as how best to use them in your brand. When you’re ready to make a logo, go wild with our AI-assisted logo maker. It’s free to try and fun to use!

Make your own animal logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Animal logo best practices

Elaborate Ampersand Symbol on Crowded Desk

Symbol

With animal logos, you should have a symbol in mind right from the start. Since your symbol will contain your brand’s animal of choice, it’s central to the rest of your logo, and will determine many of your other design choices. Make sure your animal symbol matches your products or services—whether literally or figuratively. A cat symbol for a feline grooming company, a bull symbol for an optimistic investing firm, and so on.

Colorful Windows with Trees Indoors

Color

Just as animals come in every color of the rainbow, so do animal-inspired brands. As you choose colors for your logo’s palette, it can help to start first with the animal you’re looking to incorporate. Take inspiration from your chosen creature’s natural color scheme, to create a more cohesive impression of your brand. If you want to get a bit bolder, swap your animal’s natural color scheme for something never seen in nature.

Phone Layout with Logo on Screen

Layout

Since you’ll likely want to have your animal front and center in your animal logo, you’ll need to choose a layout that gives your symbol more space. Aside from highlighting your company’s animal mascot, your layout should also be sufficiently simple to allow you to use your logo in a wide variety of mediums and sizes. A minimalist layout will look just as good on dog walking flyers as it will on a pet food website.

Large Letter A on Rusted Background

Typography

Many companies with animal logos choose to contrast the naturalistic lines of their symbol with a more structured font. Look for clean lines and heavier weights in your font, to help ground your logo’s design. For every font you consider, be sure to step back and check for readability. Even though your animal symbol is the star of the show, customers still need to be able to read your name to remember your company.