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Animal logo best practices
Symbol
With animal logos, you should have a symbol in mind right from the start. Since your symbol will contain your brand’s animal of choice, it’s central to the rest of your logo, and will determine many of your other design choices. Make sure your animal symbol matches your products or services—whether literally or figuratively. A cat symbol for a feline grooming company, a bull symbol for an optimistic investing firm, and so on.
Color
Just as animals come in every color of the rainbow, so do animal-inspired brands. As you choose colors for your logo’s palette, it can help to start first with the animal you’re looking to incorporate. Take inspiration from your chosen creature’s natural color scheme, to create a more cohesive impression of your brand. If you want to get a bit bolder, swap your animal’s natural color scheme for something never seen in nature.
Layout
Since you’ll likely want to have your animal front and center in your animal logo, you’ll need to choose a layout that gives your symbol more space. Aside from highlighting your company’s animal mascot, your layout should also be sufficiently simple to allow you to use your logo in a wide variety of mediums and sizes. A minimalist layout will look just as good on dog walking flyers as it will on a pet food website.
Typography
Many companies with animal logos choose to contrast the naturalistic lines of their symbol with a more structured font. Look for clean lines and heavier weights in your font, to help ground your logo’s design. For every font you consider, be sure to step back and check for readability. Even though your animal symbol is the star of the show, customers still need to be able to read your name to remember your company.