Apparel logo design

In the apparel industry, your logo needs to look just as good (and fit just as well) as the clothes and accessories you sell in-store or online. In other words, it has to communicate your sense of style and taste at a glance.

If you’re looking for apparel logo inspiration, you’ve come to the right place! Browse apparel logo designs from clothing companies big and small, and see what colors, fonts, and symbols are in fashion for this industry. When you're ready to get a logo for your apparel business, try our AI-powered logo maker for free!

Make your own apparel logo for free

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Apparel logo best practices

Color

When it comes to color, apparel logos cover the entire spectrum. As you consider color for your logo, look to your accessory or clothing designs for inspiration. Choose one or two colors that reflect your sense of style, or keep it fashionably minimal with a black and white logo.

Layout

The best clothing logos are versatile and look just as good stitched into a clothing label as they do on your website. To achieve the kind of flexibility that lets you switch between physical and digital mediums with ease, keep your logo layout simple. A clean, simple layout will be able to scale more easily, but you can also opt for a few logo variations to achieve the same effect.

Typography

Apparel logo fonts come in all shapes and sizes, depending on the style of their brand. One common thread between different font options is a need for legibility, especially on small labels and tags. To ensure buyers know the brand behind the clothes, a bold sans-serif typeface makes for an easily legible option at any size.

Symbol

While optional, symbols are a great way to add a bit of fashionable flair to your clothing logo and brand. If you choose to add a symbol, make sure it makes sense for the kind and style of apparel you offer. That dress logo symbol might be cute, but if you exclusively sell men's suiting, it might not make sense. As with any logo element, your symbol should complement all your other logo elements, while also being scalable enough to fit the smallest clothing tag.

Special Features

Take inspiration from apparel brands like Levis, Lululemon, and The North Face and dress up your logo with some of Looka’s special features. Containers, stacked text, and font pairs are all popular logo features in the apparel industry. Try some of these special features on for size in Looka’s logo editor. Once you’ve found the features that fit your brand, you’re ready to bring your design to life.