Hat logo design

From the iconic snapbacks of streetwear culture to the classic fitted caps of baseball enthusiasts and the ever-expanding world of custom embroidered hats, a hat logo is the epitome of wearable art. Whether you're a designer seeking inspiration or a brand owner looking to redefine your visual identity, let's unravel the secrets to designing a hat logo that doesn't just top off an outfit but becomes a symbol of style and allegiance.

Not sure which logo is right for your business? Get inspired by browsing our collection of hat logos from various companies and brands. Discover which winning colors, fonts, and symbols other hat businesses use and learn how to incorporate them into your company logo. When you’re ready to create a logo that not only complements the contours of a hat but also narrates a brand's story with every stitch and curve, try out our logo generator for free!

Make your own hat logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design a custom hat logo for free. Only pay if you’re 100% happy!

Hat logo best practices

Logo Best Practices Color


Whether embroidered on baseball hats, beanies, trucker hats, and winter hats or printed on visors, selecting 2-3 distinct colors for your hat brand’s logo creates a stylish first impression. Stay on-trend, but keep it timeless. Opt for high contrast so it can be seen on various materials, like cotton, leather, and wool. The goal? A logo that's not just seen but remembered.

Logo Best Practices Layout


For a hat logo that pops, simplicity is key. Think versatility and clarity. Opt for a clean, compact layout that ensures visibility and adaptability across various hat styles, social media, and product packaging. Whether it's centered, off-center, or integrated with a minimalist emblem, you want a design that makes a statement without overwhelming a cap's space and shape.

Logo Best Practices Typography


In the realm of hat logos, go for bold and legible typography. Opt for clean and straightforward fonts to ensure visibility. Whether it's sans-serif for a modern touch or a classic serif for timeless appeal, simplicity is the name of the game. Keep it clear and stylish for the perfect fit.

Logo Best Practices Symbol


Symbols are more than just decoration for your hat logo. They're a compelling detail that can set your custom hats apart. Think geometric shapes, abstract emblems, or minimalist icons that convey your brand's essence. Opt for simplicity, ensuring the symbol remains clear and impactful on the limited canvas of a hat. Choose chic and versatile symbols that resonate.

Logo Best Practices Special Features

Special Features

With the help of Looka’s special features, your hat logo will make an impact — like your team during a home game or your favorite band playing a sold-out show. Use metallic foil to add a stylish gold, silver, copper, bronze, or steel finish. You might stack your text and symbol, allowing for a more compact style, or use a gradient and transition between colors. With a few of these simple features, you can level up your hat logo to an expression of style and identity.

Frequently asked questions (FAQ) about logos for custom hats

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