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Baby logo design

From sleepless nights to first steps, the journey from infancy to early childhood is a wonderful (and stressful) time for parents. If you want your baby business to be a part of that journey, you need a brand that parents can trust. Nurture your new business by building a brand that can grow with you—beginning with a beautiful baby logo. 

Before you build a logo of your own, it helps to get some advice from those who have been there before. Begin by exploring our collection of baby logo designs, then read through our best practices to learn how best to use the colors, layouts, fonts, and symbols favored by this industry. When you’re ready to bring your logo into the world, our easy-to-use logo maker is here to help—and free to try!

Make your own baby logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

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Baby logo best practices

Colorful Windows with Trees Indoors

Color

When designing your baby brand, look for colors that capture the joy of those first few years. Bright primary colors and soft pastel shades are both popular choices for companies in this industry since they’re typically associated with happiness and calm. While building your palette, try to limit yourself to one or two colors only. While babies might love a rainbow logo, parents tend to prefer something more subdued for the brands they bring into their homes.

Phone Layout with Logo on Screen

Layout

Will your baby clothing brand need labels and tags? Will your mommy and me classes need a website? The best logo layout for your brand is the one that suits the mediums where you’ll be using your logo most, whether those are physical or digital, large or small. Luckily, Looka’s logo mockups can show you what your logo will look like in a variety of applications—before you buy. If you’re unsure where you’ll be using your logo, a simple layout provides the most flexibility.

Large Letter A on Rusted Background

Typography

Many baby logos feature fonts with rounded lines and softened corners, to create feelings of warmth and welcoming. Evoking the soft, secure environment parents strive to create for their children, these fonts can be a great way to communicate the quality and safety behind your baby brand’s products. But softening your fonts can sometimes cause a decrease in readability, so be sure to test your logo’s legibility at different sizes.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

Many baby product brands use animal symbols to add a touch of fun to their logo, while others use baby symbols to directly communicate who their brand is for. For any symbol you consider, follow the same rules as your font, looking for symbols with rounded edges and softened corners. By choosing the same soft style for both your symbol and font, you can create a more harmonious impression of your brand—building recognition and trust over time.

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