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Bank logo best practices
Color
If you want your logo to inspire confidence, you need to start with a confident color palette. Blues and reds are popular choices for banks, because of their associations with intelligence and power. Limit your palette to 1 or 2 rich, saturated shades of your chosen colors, to create an impression of maturity and stability for your bank.
Layout
To make sure your logo always looks its best, consider where you’ll be using it most—and choose a layout accordingly. This might include business cards, websites, apps, signage, and pamphlets, which are a few of the most common mediums for bank logos. To fit these (and other) applications with ease, try using a clean, simple logo layout.
Typography
Your fonts can say a lot about your bank’s brand, so look for fonts that project authority and confidence. Many banks choose bold Serif or Sans-Serif fonts to convey these traits. Both of these font families offer a variety of professional-looking choices, which create an impression of stability, further enhanced by using a heavier font weight.
Symbol
Symbols offer a quick way to communicate what sets your bank apart. For a bank specializing in mortgages, this might mean using a house symbol. For a bank known for its speedy service, this might mean using an eagle symbol. Whatever your bank’s selling point, look for symbols that match your offering—as well as your logo’s other design elements.
Special Features
Create a bank logo that builds trust and confidence by using Looka’s special features. If it’s structure you’re after, you could add a container to your logo. To highlight your symbol choice, try connecting it to your bank’s name. With the inclusion of the right special features, you’ll create a bank logo that has authority and makes a lasting impression for years to come.
Frequently asked questions (FAQ) about bank logos
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Why do I need a logo for my bank?
A logo is an important element of your bank’s brand identity. It serves as a visual representation of your company and can help you to establish a professional image and stand out from your competitors. Whether you’re known for investment and insurance products or your retail branches, having a relevant, eye-catching logo can be the first step to attracting new customers. Online banking is common today, so your bank logo may be seen by many customers or potential customers across the web.
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What colors look good with a bank logo?
Whether a customer is using Google Pay, trying to deposit checks, or simply surveying their savings accounts, your bank logo colors should reflect your values across all areas. Blues and reds are often chosen for banks due to their associations with knowledge, confidence and power.
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What is the best font for a bank logo?
Whether a customer is checking on their account fees, looking to transfer money, or wanting to make a direct deposit, they will encounter your bank logo several times on various pages. Be sure that your font choice projects authority and confidence, which is often conveyed through the use of bold serif or sans serif typefaces.
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What icons work well for a bank logo?
When it comes to bank logo design, use symbols which reflect your area of expertise or the values that you want to communicate. Opening a bank account at a new bank or branch can sometimes be a daunting process for customers—make sure your icons are welcoming, authoritative and simple, so they don’t over complicate the situation. Your symbol should represent your offerings to help build a consistent brand. For instance, RBC uses a lion to signify royalty and strength in their logo, while Bank of America uses the American flag to demonstrate national pride.
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How do I design my own bank logo?
You have a few options for creating your bank logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online bank logo maker like Looka — simply enter a few inputs and you’ll have a stunning new logo in minutes.
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