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Bar logo design

No matter your drink of choice, every beverage is improved with a dash of design. A bar’s ambiance (the lighting, furniture, and decor) can make the difference between an evening being enjoyable and being unforgettable. To start building ambiance before patrons even walk through the door, your bar needs a beautiful brand—starting with a standout bar logo. 

Before you begin designing, take some time to learn the ingredients that go into crafting the perfect bar logo. Browse our collection of bar logos from establishments of every kind, ranging from low-key and casual to upscale and trendy. When you’re ready to start mixing up your own design, Looka’s logo generator is the perfect tool for the job. It’s AI-powered and easy to use, so you can make a logo in less time than it takes to make a whiskey sour—cheers!

Make your own bar logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom logo for free. Pay when you're happy.

Bar logo best practices

Colorful Windows with Trees Indoors

Color

The colors you choose for your bar logo should reflect the look and feel of your establishment. Neons work well for nightclubs, while muted tones suit retro bars, and black and white create a classic feel. Darker backgrounds and containers are easier on the eyes, especially if you’ll be using your logo in light-up signs. Aim to maintain good contrast between your font and background colors, to ensure patrons can read (and remember) your name—even in a dimly lit bar.

Phone Layout with Logo on Screen

Layout

Websites, menus, napkins, T-shirts, glasses, signage, and more—there’s no shortage of places your bar’s logo might appear. To avoid diluting your logo’s design at smaller sizes, keep your layout simple. By skipping the long slogan and overly-complicated symbols, simple logos maintain their meaning at a variety of sizes. If you’re dead set on a more complex logo layout, try making it a double and creating two (or more) logo variations for different applications.

Large Letter A on Rusted Background

Typography

Is your bar casual and friendly? Or upscale and exclusive? Your bar’s fonts will speak volumes about the spirit of your establishment. So, as you select fonts, look for lettering styles that reflect your bar’s service and style. Whether you choose a classic Serif, bold Modern, or trendy Handwritten font, be sure to check for readability. It doesn’t matter how beautiful your pub’s Script scrawl is on your signage if patrons can’t decipher it while on their pub crawl.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

Symbols can bottle your brand in a single image, letting potential patrons know what sets you apart at a glance. As you search for symbols, look for something that captures the essence of your brand. A symbol that might make sense for a wine bar will likely look out of place on a sports bar logo. Whatever symbol you select, make sure it matches your logo’s other elements. With a symbol, palette, format, and font that all go together perfectly, you’ll have a toast-worthy logo.

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