Blog logo design

So you’ve decided to create a blog, or maybe you’re looking to take the blog you have to the next level. Either way, if you want to grow your blog’s readership, a stunning logo is a great place to start.

To catch your readers’ attention, you’ll need a logo that speaks to your unique voice. See how other bloggers are turning their writing style into a visual style, by browsing our collection of blog logos. Explore logos from lifestyle blogs, food blogs, personal blogs, and more, to see what fonts, colors, and symbols speak to readers and writers alike. Once your creative juices are flowing, try using Looka’s AI-powered logo creator. In just a few minutes, you can watch your logo come to life.

Make your own blog logo for free

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Blog logo best practices

Color

As you consider your colors, take a minute to think about your blog’s style, content, and readers. The best palette for your blog logo is one that captures your blog’s essence and resonates with your readers. A bright, unique color can make your blog logo more memorable, so readers remember who wrote that share-worthy piece. A more muted palette can create a sense of calm for readers. If you’re unsure what to choose, black and white is a staple choice for bloggers.

Layout

While your logo will need to look great on your blog banner and site favicon, those won’t be the only place you’ll use it. As you’re creating your blog logo, think about how you plan to promote your blog. Will you be sending out emails? Promoting on social media? Advertising on other websites? To ensure your logo looks great across multiple mediums and sizes, keep your layout simple. A clean layout looks great on social media, email newsletters, and websites—making it easy to share your work.

Typography

As a writer, you already know the power of words. But you might not be as familiar with the power of fonts. Fonts are particularly important for blogger logos, capturing the writer’s voice at a glance. Logos on blogs often feature custom or script typefaces to highlight design skills, style, and personality. Script fonts are a popular choice for personal blog logos, due to their handwritten feel. Look for fonts that fit your unique voice and speak to the readers you’re looking to reach.

Symbol

Many blog logos opt to omit symbols entirely, letting their fonts do the talking. Those that do include symbols typically do so with a monogram or initial. If you choose to include a symbol in your logo, make sure it matches the topics you write about. A hanger for your fashion blog, a knife for your food blog, a makeup brush for your beauty blog, and so on. Aside from complementing your content, your symbol should also match your other design elements—to create a balanced visual brand.