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Book logos come in all colors, but a few hues are consistent best-sellers. Muted reds, greens, and blues are associated with academia, making them popular options for book-based logos. But they aren’t your only options. If you’re an alternative bookstore, bright pinks and yellows work well. If you specialize in reprints of classics, subdued black and white might be best. To find which colors best reflect your texts, look to the colors that dominate your bookshelves.
Are you a publisher looking to create business cards? A bookstore that needs printed signage? A library aiming to build its social media presence? Depending on where you’re going to promote your literary business, different logo layouts will work best. Check that your layout is a fit by scrolling through Looka’s mockups feature. If you're unsure what layout looks best, stick to the classics. Simple, minimal logo layouts are always in style.
When you work with words for a living, your fonts should be chosen with care. Look for typefaces that capture the character of your company’s literary canon. If you specialize in children’s books, try playful, rounded fonts. If romance novels are more your thing, try a swirling script front. Aside from reflecting your writing and readership, your font should also be readable. After all, it won’t matter how beautiful your book logo looks if no one can actually read your name.
When it comes to book logos, book symbols are the top choice. These symbols let readers know what your business is all about at a glance. If you don’t want your logo to be so much of an open book, try a more metaphorical symbol. Plants, animals, and abstract shapes can recall different literary genres, without being overly literal. For any symbol you choose, make sure to suits the style of the rest of your logo, to create a cohesive brand story.