Book logo design

We all know you shouldn’t judge a book by its cover. But more often than not, readers do just that. Create a great first impression for your literary venture, with a standout book logo. With the right logo, you’ll have readers ready for more—before they even turn the page. 

To prepare for designing your book logo, you’ll need to do a bit of research. Study up on book logo design by browsing our gallery of logos from libraries, bookstores, and publishing houses. Learn what colors, fonts, formats, and symbols make for a page-turning logo. Then, take your logo idea from first draft to finished product with Looka’s logo creator!

Make your own book logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design your own Book logo today!

Book logo best practices

Colorful Windows with Trees Indoors

Color

Book logos come in all colors, but a few hues are consistent best-sellers. Muted reds, greens, and blues are associated with academia, making them popular options for book-based logos. But they aren’t your only options. If you’re an alternative bookstore, bright pinks and yellows work well. If you specialize in reprints of classics, subdued black and white might be best. To find which colors best reflect your texts, look to the colors that dominate your bookshelves.

Phone Layout with Logo on Screen

Layout

Are you a publisher looking to create business cards? A bookstore that needs printed signage? A library aiming to build its social media presence? Depending on where you’re going to promote your literary business, different logo layouts will work best. Check that your layout is a fit by scrolling through Looka’s mockups feature. If you're unsure what layout looks best, stick to the classics. Simple, minimal logo layouts are always in style.

Large Letter A on Rusted Background

Typography

When you work with words for a living, your fonts should be chosen with care. Look for typefaces that capture the character of your company’s literary canon. If you specialize in children’s books, try playful, rounded fonts. If romance novels are more your thing, try a swirling script front. Aside from reflecting your writing and readership, your font should also be readable. After all, it won’t matter how beautiful your book logo looks if no one can actually read your name.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

When it comes to book logos, book symbols are the top choice. These symbols let readers know what your business is all about at a glance. If you don’t want your logo to be so much of an open book, try a more metaphorical symbol. Plants, animals, and abstract shapes can recall different literary genres, without being overly literal. For any symbol you choose, make sure to suits the style of the rest of your logo, to create a cohesive brand story.

Create your own logo!