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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
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Business logo best practices
Color
When choosing colors to represent your business, you’ll need to consider two things: what you do and who you do it for. The right color palette will reflect your company’s offering, while also resonating with your customers. Look at other logos in your industry to get an idea of what colors are associated with your niche. You might choose to keep your logo in that color family, or go for something completely different, to truly stand out from your competitors.
Layout
Depending on where you’ll be marketing your company, you’ll want to consider different layouts for your business logo. A logo that might look great as an app icon might fall a bit flat on a billboard. To ensure maximum flexibility for any future marketing plans, opt for a simple, clean layout. The fewer features in your logo layout, the more easily it will scale to suit different mediums.
Typography
Your business has its own unique voice—your font should reflect that. Look for fonts that capture your company’s personality, differentiators, and values. If you need help narrowing down your search, try browsing our other ‘logo ideas’ pages, to see what fonts are popular in over 70 different industries. Once you’ve found a font that fits your business, don't forget to test for readability.
Symbol
Symbols are a great way of communicating a lot of information about your business very quickly. But before you add a symbol to your business logo, you need to make sure it’s the right fit. Your symbol should reflect the work your business does, while also complementing your logo’s colors, layout, and fonts—to create a cohesive impression of your company.
Special Features
Business logos come in all shapes and sizes, with different industries having their own distinct look. Go beyond the industry standard and stand out from competitors, with some of Looka’s special features. Add variety to your logo’s text, using a font or color pair in your name. Or give your symbol a starring role by using it in place of a letter. Create a completely unique color palette, using gradient, metallic foil, and even rainbow colors. If you’re feeling really adventurous, shake up the shape of your logo with stacked text and curved text layouts. Looka’s custom logo maker has endless possibilities for your business logo.
Frequently asked questions (FAQ) about business logos
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What colors look good with a business logo?
Your business logo colors should clearly represent your organization, its function and who it serves. Select winning colors that will instantly captivate potential customers. You may decide to stand out from the crowd of other businesses in your category by choosing more bespoke colors—just be sure they are true to your brand.
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What is the best font for a business logo?
There are many typefaces available that suit various industries—the right one for your business will depend on your offerings and brand. The perfect font selection for your company can bring your logo to life—and seal the deal. Be sure to test your font for readability, as the most memorable business logos will be legible no matter the medium.
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What icons work well for a business logo?
Sometimes a symbol can speak louder than words, and your icon may do just that. A fitting icon will complement the rest of your logo design elements, tying each component together clearly and professionally. Be sure to select a symbol that represents your company and communicates a clear message about your business’s attributes.
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How do I design my own business logo?
You have a few options when it comes to creating business logo designs. You could hire one of the many professional logo designers out there – though this will be costly. You could try a free logo maker tool if you’re on a tighter budget, but these may not allow you to fully personalize your logo. Instead, try a business logo creator like Looka — simply enter a few inputs and you’ll have a stunning new logo in minutes. Plus, it’s more fulfilling to create your own custom logo than to use logo templates! Enjoy your free logo design with Looka and only pay for your logo files if you’re satisfied with the result.
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