Business logo design

01. Select

02. Review

03. Perfect

Color

When choosing colors to represent your business, you’ll need to consider two things: what you do and who you do it for. The right color palette will reflect your company’s offering, while also resonating with your customers. Look at other logos in your industry to get an idea of what colors are associated with your niche. You might choose to keep your logo in that color family, or go for something completely different, to truly stand out from your competitors.

Layout

Depending on where you’ll be marketing your company, you’ll want to consider different layouts for your business logo. A logo that might look great as an app icon might fall a bit flat on a billboard. To ensure maximum flexibility for any future marketing plans, opt for a simple, clean layout. The fewer features in your logo layout, the more easily it will scale to suit different mediums.

Typography

Your business has its own unique voice—your font should reflect that. Look for fonts that capture your company’s personality, differentiators, and values. If you need help narrowing down your search, try browsing our other ‘logo ideas’ pages, to see what fonts are popular in over 70 different industries. Once you’ve found a font that fits your business, don't forget to test for readability.

Symbol

Symbols are a great way of communicating a lot of information about your business very quickly. But before you add a symbol to your business logo, you need to make sure it’s the right fit. Your symbol should reflect the work your business does, while also complementing your logo’s colors, layout, and fonts—to create a cohesive impression of your company.

Special Features

Business logos come in all shapes and sizes, with different industries having their own distinct look. Go beyond the industry standard and stand out from competitors, with some of Looka’s special features. Add variety to your logo’s text, using a font or color pair in your name. Or give your symbol a starring role by using it in place of a letter. Create a completely unique color palette, using gradient, metallic foil, and even rainbow colors. If you’re feeling really adventurous, shake up the shape of your logo with stacked text and curved text layouts. Looka’s custom logo maker has endless possibilities for your business logo.