Business logo design

It’s important to have a brand identity that shows the world you mean business, and a strong logo will do just that. The right company logo can help your company attract customers, gain recognition, and build trust—to grow into something great.

Before you begin designing your company’s logo, scope out the competition by browsing our collection of business logos from organizations of every size and industry. See the symbols, colors, and fonts others are using to build their brands, and learn how best to leverage them in your own logo. When you’re ready to get down to the business of making your logo, our easy to use logo maker is here to help.

Make your own business logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

Whether you’re designing a photography logo, YouTube logo, Twitch logo, or a logo for any other industry, you’ll be presented with 100s of custom logo mockups. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design a custom business logo for free. Only pay if you’re 100% happy!

Business logo best practices

Colorful Windows with Trees Indoors


When choosing colors to represent your business, you’ll need to consider two things: what you do and who you do it for. The right color palette will reflect your company’s offering, while also resonating with your customers. Look at other logos in your industry to get an idea of what colors are associated with your niche. You might choose to keep your logo in that color family, or go for something completely different, to truly stand out from your competitors.

Phone Layout with Logo on Screen


Depending on where you’ll be marketing your company, you’ll want to consider different layouts for your business logo. A logo that might look great as an app icon might fall a bit flat on a billboard. To ensure maximum flexibility for any future marketing plans, opt for a simple, clean layout. The fewer features in your logo layout, the more easily it will scale to suit different mediums.

Large Letter A on Rusted Background


Your business has its own unique voice—your font should reflect that. Look for fonts that capture your company’s personality, differentiators, and values. If you need help narrowing down your search, try browsing our other ‘logo ideas’ pages, to see what fonts are popular in over 70 different industries. Once you’ve found a font that fits your business, don't forget to test for readability.

Elaborate Ampersand Symbol on Crowded Desk


Symbols are a great way of communicating a lot of information about your business very quickly. But before you add a symbol to your business logo, you need to make sure it’s the right fit. Your symbol should reflect the work your business does, while also complementing your logo’s colors, layout, and fonts—to create a cohesive impression of your company.

Lightbulb against dark background - logo ideas special features

Special Features

Business logos come in all shapes and sizes, with different industries having their own distinct look. Go beyond the industry standard and stand out from competitors, with some of Looka’s special features. Add variety to your logo’s text, using a font or color pair in your name. Or give your symbol a starring role by using it in place of a letter. Create a completely unique color palette, using gradient, metallic foil, and even rainbow colors. If you’re feeling really adventurous, shake up the shape of your logo with stacked text and curved text layouts. Looka’s custom logo maker has endless possibilities for your business logo. 

Frequently asked questions (FAQ) about business logos

Try the business logo maker trusted by over 20 million small businesses


Learn more about logo design

Get started today!

Use Looka's AI-powered platform to create a business logo, design a website, and build a brand you love.