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While green might seem like the obvious choice for any logo in the marijuana space, many brands are going beyond this stereotype. Instead, muted and pastel color palettes have become a popular choice, lending a sense of calm and tranquility to the products they adorn.
Cannabis logos need to be able to scale to fit everything from pocketable packaging, to store signage, to billboards. As such, you’ll want to opt for a clean, minimalist layout that can scale well. You might also choose to have a few different logo variations, to better adapt to the varied mediums you’ll use your logo.
You won’t find any novelty weed fonts in today’s cannabis logos. Clean sans-serifs convey a sense of modernity and calm, while blocky serif fonts add a feeling of tradition, and cursive script fonts add a feminine, personal touch. Pick a typeface that reflects your customers and products, while also ensuring that it’s legible across all of your marketing mediums.
Before you go out searching for marijuana leaf symbols, consider taking a more metaphorical approach. Many modern cannabis companies are opting for something more unique and less literal to represent their brand. Try to find symbols that match the feelings surrounding your product or service, while also complementing and scaling with your other design elements.
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