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Car logo best practices
Color
Color is often the first thing customers notice about your brand, so choose your palette carefully. Red is typically associated with speed and power, while blue is seen as reliable and confident. Many car companies incorporate metallic golds and silvers in their logos, to imitate the look of hood ornaments and car emblems. To add a luxury look to your logo, try limiting your color palette to black and white, with a touch of metallic.
Layout
If you want your logo to be identifiable at 80 miles an hour, you need a simple layout. Opt for a larger symbol and skip the slogan entirely, to make your logo more visually focused. If you plan on using your logo across different applications, consider creating symbol-only, symbol and text, and text-only variations. That way, your logo will fuel brand recognition everywhere it appears, whether that’s an emblem, brochure, or signage.
Typography
Accelerate brand recognition for your car company, by choosing fonts that balance personality and legibility. As you search for fonts, keep an eye out for anything that reflects your brand’s key traits. For luxury brands, this might mean classic Serif fonts, while forward-thinking brands might choose Modern fonts. Aside from capturing your brand’s spirit, your fonts should also be easily readable—so customers can remember the brand behind the vehicle.
Symbol
Car symbols come in many different forms, with three distinct categories leading the industry. Animals are a popular option, as they quickly evoke the strength, speed, or intelligence of a particular creature. Meanwhile, abstract symbols can inspire feelings of adventure, sophistication, and power with nothing more than a few lines. Maybe the most popular symbol type, the modified monogram uses a stylized version of your brand’s initials to recall a company’s full name. Whatever symbol type you select, make sure it matches your logo’s other elements, to create a car logo that runs like a well-oiled machine.
Special Features
Looking to rev up the look of your car logo? Looka’s special features have just what you need to kick your design into high gear. Add a bit of polish to your logo with metallic gradient effects, available in gold, silver, copper, and bronze. For a logo that recalls the look of hood ornaments, try adding a container from Looka’s extensive collection of shapes. While you’re in the container gallery, you’ll also find separators. These lines provide a barrier between your symbol and text—perfect for if you plan to use symbol-only or text-only variations down the line. With a few special features in your logo, your car brand will be ready to hit the road in no time. Buff and shine your car logo today!
Frequently asked questions (FAQ) about car logos
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Why do I need a logo for my car company?
A logo is an important element of your car’s brand identity. It serves as a visual representation of your company and can help you to establish a professional image and stand out from your competitors.
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What colors look good with a car logo?
Your car logo colors should reflect the values that you want to communicate to your customers. Your color choice will quickly catch the eye of customers and set a lasting impression, so be sure your palette selection speaks to your brand. Red often has speed and power associations, while blue is typically linked with reliability and confidence. You can always add a touch of luxury to your logo by incorporating some metallic in with a black and white palette.
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What is the best font for a car logo?
The best font for a car logo will depend on the particular style and image that you want to project. Classic serif fonts speak best to luxury vehicles, while modern fonts may suit a class of hybrid or electric brands. Choosing fonts that balance your spirit while maintaining legibility will help your brand go vroom!
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What icons work well for a car logo?
Popular car symbols tend to fall under three main categories: animals, abstract symbols and the modified monogram. Animals typically reflect a creature’s strength, speed, or intelligence. Whereas abstract icons can point to adventure, sophistication, and power with a few simple strokes. Finally, the modified monogram creates a stylized version of a brand’s initials. Just be sure your symbol choice aligns with your logo’s other elements.
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How do I design my own car logo?
You have a few options for creating your car logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do the logo design process yourself, you could use an online car logo maker like Looka — simply enter a few inputs and you’ll have a stunning new car logo in minutes. Enjoy our handy, free logo maker and only pay if you’re completely satisfied! Plus, customizing your very own logo is more fulfilling than simply using a car logo template.
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