l

Car logo design

Cars are more than just a mode of transportation. They’re a way to make a statement. Every car brand tells a story about the person behind the wheel—who they are, where they’re going, and what drives them. Make a statement for your car brand, with a best-in-class car logo. 

Whether you run a car club, own a dealership, or have your own car company, your logo is the heart of your brand. But to create a car logo that speaks to your customers, you first need to understand the basics of car branding. Begin by browsing our collection of car logos from every area of the industry. Learn the colors, formats, fonts, and symbols others are using to drive new business, as well as best practices for using them in your own logo. When you’re ready to start your engines and create a logo for your car brand, our AI-powered logo creator is the perfect tool for the job.

Make your own car logo for free

A logo and color swatch

Select

Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom car logo for free. Only pay if you’re 100% happy!

Car logo best practices

Colorful Windows with Trees Indoors

Color

Color is often the first thing customers notice about your brand, so choose your palette carefully. Red is typically associated with speed and power, while blue is seen as reliable and confident. Many car companies incorporate metallic golds and silvers in their logos, to imitate the look of hood ornaments and car emblems. To add a luxury look to your logo, try limiting your color palette to black and white, with a touch of metallic.

Phone Layout with Logo on Screen

Layout

If you want your logo to be identifiable at 80 miles an hour, you need a simple layout. Opt for a larger symbol and skip the slogan entirely, to make your logo more visually focused. If you plan on using your logo across different applications, consider creating symbol-only, symbol and text, and text-only variations. That way, your logo will fuel brand recognition everywhere it appears, whether that’s an emblem, brochure, or signage.

Large Letter A on Rusted Background

Typography

Accelerate brand recognition for your car company, by choosing fonts that balance personality and legibility. As you search for fonts, keep an eye out for anything that reflects your brand’s key traits. For luxury brands, this might mean classic Serif fonts, while forward-thinking brands might choose Modern fonts. Aside from capturing your brand’s spirit, your fonts should also be easily readable—so customers can remember the brand behind the vehicle.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

Car symbols come in many different forms, with three distinct categories leading the industry. Animals are a popular option, as they quickly evoke the strength, speed, or intelligence of a particular creature. Meanwhile, abstract symbols can inspire feelings of adventure, sophistication, and power with nothing more than a few lines. Maybe the most popular symbol type, the modified monogram uses a stylized version of your brand’s initials to recall a company’s full name. Whatever symbol type you select, make sure it matches your logo’s other elements, to create a car logo that runs like a well-oiled machine.

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.