Car logo design

Cars are more than just a mode of transportation. They’re a way to make a statement. Every car brand tells a story about the person behind the wheel—who they are, where they’re going, and what drives them. Make a statement for your car brand, with a best-in-class car logo.

Whether you run a car club, own a dealership, or have your own car company, your logo is the heart of your brand. But to create a car logo that speaks to your customers, you first need to understand the basics of car branding. Begin by browsing our collection of car logos from every area of the industry. Learn the colors, formats, fonts, and symbols others are using to drive new business, as well as best practices for using them in your own logo. When you’re ready to start your engines and create a logo for your car brand, our AI-powered logo creator is the perfect tool for the job.

Make your own car logo for free

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Car logo best practices

Color

Color is often the first thing customers notice about your brand, so choose your palette carefully. Red is typically associated with speed and power, while blue is seen as reliable and confident. Many car companies incorporate metallic golds and silvers in their logos, to imitate the look of hood ornaments and car emblems. To add a luxury look to your logo, try limiting your color palette to black and white, with a touch of metallic.

Layout

If you want your logo to be identifiable at 80 miles an hour, you need a simple layout. Opt for a larger symbol and skip the slogan entirely, to make your logo more visually focused. If you plan on using your logo across different applications, consider creating symbol-only, symbol and text, and text-only variations. That way, your logo will fuel brand recognition everywhere it appears, whether that’s an emblem, brochure, or signage.

Typography

Accelerate brand recognition for your car company, by choosing fonts that balance personality and legibility. As you search for fonts, keep an eye out for anything that reflects your brand’s key traits. For luxury brands, this might mean classic Serif fonts, while forward-thinking brands might choose Modern fonts. Aside from capturing your brand’s spirit, your fonts should also be easily readable—so customers can remember the brand behind the vehicle.

Symbol

Car symbols come in many different forms, with three distinct categories leading the industry. Animals are a popular option, as they quickly evoke the strength, speed, or intelligence of a particular creature. Meanwhile, abstract symbols can inspire feelings of adventure, sophistication, and power with nothing more than a few lines. Maybe the most popular symbol type, the modified monogram uses a stylized version of your brand’s initials to recall a company’s full name. Whatever symbol type you select, make sure it matches your logo’s other elements, to create a car logo that runs like a well-oiled machine.

Special Features

Looking to rev up the look of your car logo? Looka’s special features have just what you need to kick your design into high gear. Add a bit of polish to your logo with metallic gradient effects, available in gold, silver, copper, and bronze. For a logo that recalls the look of hood ornaments, try adding a container from Looka’s extensive collection of shapes. While you’re in the container gallery, you’ll also find separators. These lines provide a barrier between your symbol and text—perfect for if you plan to use symbol-only or text-only variations down the line. With a few special features in your logo, your car brand will be ready to hit the road in no time.