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When choosing a color palette for your catering logo, consider your cuisine. Taking inspiration from your menu will give customers a taste of your cooking at a glance. Vegetarian and vegan caterers might consider going green. Their carnivorous counterparts might opt for meaty reds and browns. For experimental flavors, bright colors can help to spice up your logo. If you cater to a variety of different tastes, you can’t go wrong with a simple black and white logo.
Catering companies have to market themselves across many mediums. From catering business cards, to trucks, to websites, to menus—your logo should look great everywhere you serve it. For a catering logo that never looks out of place, opt for a simple layout. Just like simple plating lets the food shine, simple logo layouts let your brand shine. By keeping the look of your logo clean, you make it easier for customers to remember your name. So they can always remember who made that unforgettable meal.
Fonts are a fantastic way to let your catering company’s style shine through. An intricate Script font can speak to glamorous tastes. A clean Sans Serif conveys a more modern feel. Futuristic fonts appeal to adventurous palates. If your fare sticks to the classics, a Serif font will be a great fit. And if you tend to mix flavors, a mix of fonts might be the missing ingredient to your catering logo. For any font you consider, make sure it balances personality with legibility.
When it comes to symbols, less is more. You won’t be able to show every menu item you have to offer in a single symbol. Instead, try to communicate what makes your catering brand unique. Are you known for your spectacular salads? Famous for your ridiculously delicious ribs? A legend on the local taco scene? Once you find a symbol that speaks to what makes you special, your catering logo will be officially ready for service.