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Children logo design

Every children’s brand needs to connect with two very important (and very different) audiences: children and their parents. To connect with both your paying customers and the little ones they’re buying for, you need to create a brand that’s fun for all ages—starting with a playful children’s logo. 

Before you start designing your logo, you need to learn the ABCs of children’s logo design. Begin your education by browsing our collection of kid logos from some of the biggest names in the industry. Learn what colors, layouts, fonts, and symbols resonate with kids (and kids at heart), then read through our helpful tips for using them in your own logo. When you’re ready to make a logo for your children’s brand, our easy-to-use logo maker is free to try—and fun to use!

Make your own children logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

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Children logo best practices

Colorful Windows with Trees Indoors

Color

Keep things bright and cheerful in your logo’s color scheme, to create friendly impression of your brand. Soft pastels work well for brand’s appealing to the younger set, while older kids enjoy the fun of bold primary colors better. To keep parents happy, limit your logo’s palette to no more than two colors—anything more and your kid’s logo might read as too busy for their tastes.

Phone Layout with Logo on Screen

Layout

Will your game need packaging? Will your clothing need tags? Will your classes need a website? Depending on the products or services your children’s brand provides, you’ll be using your logo in different sizes and mediums. For a children’s logo that looks good across all applications, keep things simple. Simple logos scale well, to suit everything from tiny tags to giant toys.

Large Letter A on Rusted Background

Typography

Kid's fonts tend to come in bolder and rounder shapes than your standard font. With their softened corners and thicker lines, these fonts can add a playfulness to your children’s logo, while also creating a bigger visual impact. If you opt to go this route, be sure to test for readability. While rounded fonts are fun, they’re not always the most readable at smaller sizes.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

For many children’s brands, your symbol can double as your mascot, making animal symbols a popular choice. For any furry or feathered symbol you consider, make sure it plays nice with the rest of your logo’s design elements. Look for symbols with similar styles and line weights to your fonts, to create a logo that works together as one harmonious whole.

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