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Dating logo design

Even if you don’t believe in love at first sight, you can’t ignore the power of first impressions. The right first impression of your dating service or app is sometimes all it takes to attract new customers. To make the most of your first encounter with customers, you need a brand that demonstrates what a catch your company is. Court your customers, with a dating logo that will make their hearts skip a beat. 

To create a standout dating logo, simply follow your heart—and a few industry best practices. Browse our gallery of dating logos from apps of every kind, to see what colors, fonts, formats, and symbols others are choosing. Then, read through our best practices to learn how you can make these industry-favorite features work for your brand. When you’re ready to commit to the logo of your dreams, our AI-assisted logo generator is here for you. It’s free to try and fun to use—no strings attached.

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A logo and color swatch

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A t-shirt with a logo on it

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Dating logo best practices

Colorful Windows with Trees Indoors

Color

Red might be the color of love, but it’s not your only option when choosing a palette for your dating app logo. Look for colors that reflect your users, what they’re like and what they’re seeking. Bright hues suit users looking for fun, while black and white create a more exclusive air. You’ll also want to check that your colors differ from direct competitors, to ensure customers don’t mistake their app for yours.

Phone Layout with Logo on Screen

Layout

You want your customers to love your logo as much as you do, so remember to put yourself in their shoes as you design. Logo layouts that are too complicated or hard to decipher on small screens can make it hard for customers to connect with your brand. Instead, opt for a simple layout that will look great across desktops, tablets, mobile devices, and anywhere else your users might be swiping.

Large Letter A on Rusted Background

Typography

When you’re searching for a font to commit to, don’t let looks blind you. The perfect font for your dating app logo will be more than just beautiful—it’ll also be legible across a variety of mediums. Whether you go with a flirty Script font, traditional Serif font, or adventurous Modern font, readability should be a top priority. Test for readability by simply scrolling through Looka’s mockups feature to see your logo come to life.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

As you explore symbols for your dating logo, aim for something that captures the heart of your brand. For many dating apps, this heart comes in the form of, well, a heart symbol. If you want to stand out from the crowd, try using a less literal symbol. Once you’ve found a symbol you want to settle down with, make sure to check it’s compatible with your other logo elements, to create a brand that lasts.

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