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When you’re creating an environment logo, there’s no better way to go than green. Green is by far the most popular color among eco-friendly companies, as it’s typically associated with nature, plant life, and healing. For organizations working with water or air pollution, a splash of blue can conjure up images of the sea and sky. If you really want to stand out in a sea of green and blue logos, try adding a bright contrasting color to your logo.
Depending on the nature of your marketing and publicity strategy, your environmental logo might appear on everything from protest signs, to television segments, to websites, to social media. To give your brand the flexibility you need to work across a wide variety of mediums, keep your logo layout simple. By avoiding anything too busy, you can ensure your logo will communicate your cause clearly—everywhere you use it.
Keep things clean in your logo, by choosing a font without too many design details or flourishes. Sans-Serif fonts are a popular choice in this industry, with their simple silhouettes and sharp lines. If you want your environmental cause to seem more approachable for volunteers or donors, try using a more rounded Script font for your logo. For any font you consider, be sure to step back from your screen to test for readability.
Many environment logos feature animal and plant symbols, to quickly communicate the cause their organization stands for. If you want to take a less literal route, try an abstract shape that captures the feeling of your brand’s work. Swooshes might conjure waves, while circles can evoke the earth. As you design, make sure your symbol matches the rest of your logo’s features, to create a balanced ecosystem within your brand.
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